When you say lack of sales I read streamlining (women's kit are meant to be streamlined) , ie overheads.
Although it depends on the quota of svelt fans over say the childbearers among the fanbase.
But really should be catered for IMO.
It's the being ignored bit - zero info,
or being patronised/misinformed bit - adult sizes when they mean men's, that I so dislike.
I have seen no attempt to
- keep up to date stats on how many women fans ccfc has.
- canvass women supporters on their views / requirements
- actively seek representation for women on supporters groups.
If I were asked I would say the club shop caters for men, boys and babies (some of whom are stereotyped as pink girlies), lastly women - in that order. Most of the stuff for adult women seems to be aimed at girlfriends of supporters who are men.
A start would be a simple audit of season ticket holders- men, women, children.