Gonna get shot down for this but. - Why do people think King is fleecing fans and club here.. where do they think the money is going?... new 5 mil pound players fees and their wages need paying somehow. TV revenue and kit sales are only part of the revenue stream. The costs of running the club I would expect are rapidly going up, as any business or household knows. We made a loss last year and may do this year too even with increased prices.
What's the alternative.. players wages cap, buy cheaper players and sell our best assets, that didn't work before did it. Or maybe we could shut parts of the ground or employ people who are willing to work for less than the market rate.
The prices are crazy high I agree from someone who used to pay cash into the west end and go to gigs for a few quid. But hey, I would rather spend over £400 on a season ticket to see my club than buy an inflated Oasis ticket or go to the O2 any day.