Jaguar? (6 Viewers)

[Mucca Mad Boys]

Depends how you look at it. Jaguar had become largely irrelevant but after that marketing campaign everyone was talking about them, which is what it was designed to do. If you look at the stuff they are putting out now it's entirely different - the latest youtube teaser is all heritage stuff and e types galore.

People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.

 

[M3rcian]

The sales slump may be linked to most models being out of production until the new all electric cars are launched.

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

 

[SkyBlueBarmy84]

Imagine Monzo Business will be replaced on the arse of the shirt…

 

[edgy]

People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.

Sales didn't collapse. There are no models to buy now until the new car is launched.

 

[edgy]

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

That 'concept shit' is being produced. You'll see it at the start of next year. It wasn't panic released.

 

[CovRes]

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

Not bizarre. Creating a stir is part of marketing.

 

[skyblue025]

Jag went all in on EV’s. Their last “New” petrol or
diesel designed car was years ago. They have taken too long with EV’s. All the other luxury brands have been releasing them while Jag have stood still. Unless these new cars are next level technology they are going to struggle to catch up.

 

[Skybluefaz]

I'm no car guy, but I think I give them credit for going for it with this Type 01.

No idea if it will actually sell, but at least they aren't just trying to compete with the exec SUV crowd.

Jaguar Type 01 four-door Grand Tourer. An original work of art.

The fastest accelerating, most powerful and aerodynamic Jaguar ever. Explore and join the waitlist.

www.jaguar.com

 

[edgy]

There's a lot of faux derision on social media about this car, that's still floating about after the initial prototype media launch.

It's an incredible looking motor.

 

[Sick Boy]

There's a lot of faux derision on social media about this car, that's still floating about after the initial prototype media launch.

It's an incredible looking motor.

Probably driven by those whose fried brains are obsessed with weird culture wars.

 

[Grendel]

I'm no car guy, but I think I give them credit for going for it with this Type 01.

No idea if it will actually sell, but at least they aren't just trying to compete with the exec SUV crowd.

Jaguar Type 01 four-door Grand Tourer. An original work of art.

The fastest accelerating, most powerful and aerodynamic Jaguar ever. Explore and join the waitlist.

www.jaguar.com

View attachment 55346

it’s a pointless vanity project just being used as a promotional tool for Land Rover - the company when it was stand alone nearly went bust trying to built the ridiculous XJ220 - as a brand it’s pretty much dead in the water

 

[CV22SBA]

Isn’t Gaydon HQ now?

No, Gaydon is the main engineering, design & product development centre. Whitley is HQ.
They made a profit of £2.5B last year so certainly have some money.

 

[edgy]

it’s a pointless vanity project just being used as a promotional tool for Land Rover - the company when it was stand alone nearly went bust trying to built the ridiculous XJ220 - as a brand it’s pretty much dead in the water

They've started to seperate Jaguar from "Land Rover" internally. In fact they are creating individual brands for each main model now. Range Rover, Defender, Discovery & Jaguar. Seperate directors, finance and teams for each one.

Not many Jags under the JLR umbrella have ever turned profit, just been carried by Range Rovers etc. This new one should be profitable at the price point. Well, it has to be.

 

[MacReady]

The back of the new car looks like the grill on my coffee machine

 

[shmmeee]

it’s a pointless vanity project just being used as a promotional tool for Land Rover - the company when it was stand alone nearly went bust trying to built the ridiculous XJ220 - as a brand it’s pretty much dead in the water

If only they’d hired half decent marketing managers

 

[ccfctommy]

Car chat in the football board.

What's going on?

 

[Flying Fokker]

Car chat in the football board.

What's going on?

He does’t get that bit about football forums. It seems to be a regular thing nowadays.

 

[Skybluefaz]

Car chat in the football board.

What's going on?

My bad, I saw the story today and just searched for Jaguar as I thought there would already be a thread, assumed it would be in off topic

 

[Shannerz]

I'm no car guy, but I think I give them credit for going for it with this Type 01.

No idea if it will actually sell, but at least they aren't just trying to compete with the exec SUV crowd.

Jaguar Type 01 four-door Grand Tourer. An original work of art.

The fastest accelerating, most powerful and aerodynamic Jaguar ever. Explore and join the waitlist.

www.jaguar.com

View attachment 55346

Just think it's an ugly over-sized monstrosity.

For a company that's produced genuine design classics, that just looks like they've tried to build a sports tank. It's not one of Musk's idiotmobiles, but it's not a million miles from one.