Jaguar? (8 Viewers)

[Mucca Mad Boys]

Depends how you look at it. Jaguar had become largely irrelevant but after that marketing campaign everyone was talking about them, which is what it was designed to do. If you look at the stuff they are putting out now it's entirely different - the latest youtube teaser is all heritage stuff and e types galore.

People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.

 

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[M3rcian]

The sales slump may be linked to most models being out of production until the new all electric cars are launched.

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

 

[SkyBlueBarmy84]

Imagine Monzo Business will be replaced on the arse of the shirt…

 

[edgy]

People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.

Sales didn't collapse. There are no models to buy now until the new car is launched.

 

[edgy]

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

That 'concept shit' is being produced. You'll see it at the start of next year. It wasn't panic released.

 

[CovRes]

Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.

Not bizarre. Creating a stir is part of marketing.

 

[skyblue025]

Jag went all in on EV’s. Their last “New” petrol or
diesel designed car was years ago. They have taken too long with EV’s. All the other luxury brands have been releasing them while Jag have stood still. Unless these new cars are next level technology they are going to struggle to catch up.