I disagree with that tbh ..sorry COV
Speak for yourself, I’ve had some good times following the club recently
Hey it’s fine to disagree, what it’s all about
The reason Forest have expectations is that it’s in their DNA to have expectations, and that comes from their history, their pride. It’s in our DNA to fear/ expect the worst and to be let down.
So have I, but we are.. we’ll “proper” fans I guess. It’s not the kind of success that will suddenly find 5-10k new fans, which is the kind of success/ good times that most other clubs in our sort of bracket have had.
It’s not in their DNA they’ve been a basket case for decades - they have less history than Huddersfield
Saying that forest haven't really had terrible crowds since 1978 so there may be some truth in what the clough era did to the club and its fanbase
Dunno mate , their 2 European cups trump anything Huddersfield have done
Exactly what I’m saying
It’s the truth.
Dunno mate , their 2 European cups trump anything Huddersfield have done
Forest have won 13 trophies to Huddersfields 5
10th most successful club in England by trophies won
Maybe they could take on the sevices of a PR or Marketing company. Travelling round the city, the football club is largely anonymous.Could you elaborate on what they should be doing?
How do you get back from Cork for matches?
They were never a big club that really challenged much before they had a 3 year purple patch in the late 70s. For the last 30 years they've spent more time than us outside the top flight.They have history, tradition, they are a much ‘bigger name’ than us, we can’t match that.
Why do you credit Forest's spell of success but not Ipswich which came just after?Ipswich is not big enough to attract 20k every week, that comes from history and tradition.
They were never a big club that really challenged much before they had a 3 year purple patch in the late 70s. For the last 30 years they've spent more time than us outside the top flight.
Why do you credit Forest's spell of success but not Ipswich which came just after?
you can’t fit a litre into a pint pot.They had capacity crowds at the Dell most of the time, just a smaller capacity.at the Dell.Southampton didn’t and had shite crowds at the Dell
Bit silly to talk about achievements in the 70’s and relate to now
You would think they have taken advice form marketing experts I am interested In shmmee’s opinion that it’s bad to put off those wavering fans who may look to come back a game at a time. Families shoudnt pay more than £50 for 2 adults and a couple of kids. Think I’d like to hear your thoughts shmmee
My thoughts are increasingly that the aim of the game is to create lifelong fans. To do that you’ve got to get them in the door then you’ve got to keep them. You can do the latter with winning football, the question is can you do it with match day experience alone, maybe. You need to make the game almost ancillary to the experience and you need to look at the different experiences people get from football: family, mates, drinking, arguing on the internet, all create bonds stronger than the latest form.
The modern entertainment economy has a million ways to attract and monetise fans that football is loathe to tap into.
Seems to me like airline tickets. Each empty seat is lost money, so you want to fill them at whatever price. People take the piss out of Wasps giving away thousands of tickets but it’s better than empty seats. Those people will buy food and drinks and programmes and hopefully will have a great time and pay off many times over over their lifetime.
It’s a gamble though. Clubs have to look five, ten, fifteen years ahead not just at that seasons budget and that’s a risk many aren’t willing to take especially when they don’t have the experience to know what will work.
The funny thing about our situation is we’ve proven we can decouple the crowds from the budget to some extent. We got promoted and stayed up with tiny crowds. In many ways were in a unique situation and probably better placed than many to take a risk.
I see it how my work sees customers: you’ve got a cost of acquisition and you’ve got a lifetime value and as long as the latter outweighs the former you’re golden. We can afford to lose probably hundreds of pounds to get a lifetime fan on board.
The other side of course is churn and retention and I’m not sure clubs know enough about what makes fans stick and what makes fans give up. They need to figure that out and work out how to increase retention.
As I say, my guess is it’s about minimising the actual performance on the pitch and maximising the other aspects: community, family, tradition, feeling part of something bigger. I’d like to see the match day extended and the club do more to enhance the experience whether it’s drinking in pubs or taking three generations. What that means exactly will be different for different groups of fans but it’s just basic marketing really.
Weve been here before. Look at the stuff Hill did with the sky blue express or whatever. He had the right ideas for the 60s, we need to figure out what the 2020s equivalent is.
A TikTok dance.
ContentCreatorsForCoventry.
An OnlyFans account (think I may have misunderstood what this one is about)
It was, they were good in the 80s as in a top half finish but they never got close to those achievements again. Good in the League Cup though.If you think it was only a 3yr purple patch in the late 70s that’s pretty daft, Clough was almost bigger than the club itself and elevated them massively.
It was, they were good in the 80s as in a top half finish but they never got close to those achievements again. Good in the League Cup though.
Interesting post and one that has merit IMO.My thoughts are increasingly that the aim of the game is to create lifelong fans. To do that you’ve got to get them in the door then you’ve got to keep them. You can do the latter with winning football, the question is can you do it with match day experience alone, maybe. You need to make the game almost ancillary to the experience and you need to look at the different experiences people get from football: family, mates, drinking, arguing on the internet, all create bonds stronger than the latest form.
The modern entertainment economy has a million ways to attract and monetise fans that football is loathe to tap into.
Seems to me like airline tickets. Each empty seat is lost money, so you want to fill them at whatever price. People take the piss out of Wasps giving away thousands of tickets but it’s better than empty seats. Those people will buy food and drinks and programmes and hopefully will have a great time and pay off many times over over their lifetime.
It’s a gamble though. Clubs have to look five, ten, fifteen years ahead not just at that seasons budget and that’s a risk many aren’t willing to take especially when they don’t have the experience to know what will work.
The funny thing about our situation is we’ve proven we can decouple the crowds from the budget to some extent. We got promoted and stayed up with tiny crowds. In many ways were in a unique situation and probably better placed than many to take a risk.
I see it how my work sees customers: you’ve got a cost of acquisition and you’ve got a lifetime value and as long as the latter outweighs the former you’re golden. We can afford to lose probably hundreds of pounds to get a lifetime fan on board.
The other side of course is churn and retention and I’m not sure clubs know enough about what makes fans stick and what makes fans give up. They need to figure that out and work out how to increase retention.
As I say, my guess is it’s about minimising the actual performance on the pitch and maximising the other aspects: community, family, tradition, feeling part of something bigger. I’d like to see the match day extended and the club do more to enhance the experience whether it’s drinking in pubs or taking three generations. What that means exactly will be different for different groups of fans but it’s just basic marketing really.
Weve been here before. Look at the stuff Hill did with the sky blue express or whatever. He had the right ideas for the 60s, we need to figure out what the 2020s equivalent is.
Thank you for taking the time to respond.Maybe they could take on the sevices of a PR or Marketing company. Travelling round the city, the football club is largely anonymous.
On the back of Englands relative success in the Euro's and our imminent return home, I'd of expected the club to launch a massive warwickshire wide publicity drive. But where is it???
I know covid is a challenge, but why arnt they all over local radio and local tv, I'm sure something positive could of been done.
In light of the footballs coming home song from the Euros, I'd of flooded the city with bill board posters saying "City's coming home"
Followed by a major drive to attract school kids and anyone who will listen.
You're losing another argument aren't you?
So as always and true to form desperately resorting to nonsense to distract.
Please have a day off and for once in your life stop embarrassing yourself.
Tell me you wouldn’t pay for exclusive pics of Goddens hair.
There are Leicester fans in Rugby but this is essentially a Cov City catchment area. Totally with you on the 50 years of crap. Apart from the Milne era and Curtis/Sillett, it's been a real struggle.Don’t think that’s the case- example, head towards Rugby and you’re in Leicester territory quite quickly nowadays with how they’re doing.
There’s one major factor and it’s much more important than location..
We’ve generally been shite for 50 years apart from the last 4, and in those four we ended up with the club being ripped apart by the owners so we had no chance to get up to the ground and enjoy without some kind of major disaster going on distracting everything.
I agree, they have priced out the casual fan, the walk up is crucial, they have probably lost 50% of the walk up.It doesn't really matter if it is 'a couple of quid', people have their reasons to go or not to go.
The season ticket numbers are looking really positive, but I fear they have got this one wrong.
I agree, they have priced out the casual fan, the walk up is crucial, they have probably lost 50% of the walk up.
£20 is plenty, be prepared for lot's of empty sky blue seats.
Just my opinion PUSB
They want people to buy STs which work out cheaper
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