The failsafe would be just to advertise it openly or just make it £10 admission for anybody regardless of whether or not a season ticket holder as with all the will in the world at £10 a ticket it's still unlikely to bring in any more than an extra 11555 on the gate.
It was a good job anyway, he was way past his best by 95 and wasn't even a regular starter for Wolves by 98. Funnily enough one of his successors at Wolves was a young Irish striker who we did sign in 1999.
Some interesting accounts on Twitter from ex services people who went to join the fighting, deserting after realising they're fighting a modern army in the Russians and not an insurgency
Ultimately the clubs aren't going to push that hard, they still get a decent bit of income without the costs associated with it. It just isn't something they'd actively market.