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It could be guaranteed that the uplift would definitely bring in monies be above the outlay? Surely it's better to let someone else take that potential hit?

The fact it's about culture simply doesn't come into it - that not how sponsorship works. It might morally seem right, but which business are run on morals? However, let's go with your position that it should be a company from Coventry. Who would this be? Who has enough links with Coventry for...

There wouldn't be a return if the bid was unsuccessful and had the bid been financed directly by the council, as my post was making reference to, the constraints already present would have been deepened.

It's not - it's all about money. Where is it documented that to sponsor a bid around culture means you have to be the culturally linked to that area? I'd suggest the fact Wasps are sponsoring it demonstrates this isn't the case. They're simply financing the bid, not claiming any cultural...

OK, what is culture about? What constitutes culture for you?

The fact it's about culture has nothing to do with it. It's completely just about providing money - the kickback being they get their name out there. Sponsoring a culture bid doesn't equal you are saying or trying to say you're culturally linked to that area.

If there is no sponsor how do you expect the bid to be progressed? The council to finance it with the potential of no return if the bid isn't successful - I'm sure that would have gone down well! Sponsor provide money for something to be progressed or take place. There is absolutely no...

How is it a big difference? Sponsorship is about providing money for something to be moved forward. Why does the sponsor have to have any link with the matter at hand?

You're choosing to ignore what sponsorship is actually about, which is fine - but still haven't answered the question: Who should it have been? Who fulfils the criteria you're citing?

So who should it have been then? Who are your idea of culture and heritage?

OK, who?

Alternative like who? BT have absolutely no links to the culture - so that means they shouldn't have been able to put a sponsorship offer forward? Are you trying to suggest companies should only sponsor things if they have links to the event at hand? What links do Carlsberg, Coca-Cola...

Sponsorship facilitates the project being progressed, this isn't something Wasps are doing off their own back. You'd rather money wasn't potentially brought into the area based simply on the fact of who's sponsoring the bid? What about if British Telecom or Coca Cola for example had been...

I'm trying to understand why people have such issue with this. The bid needs money behind it and Ricoh/Wasps were willing to put that forward. If it's back slapping and Wasps trying to curry favour, then from a business perspective doesn't that make sense. Who should it have been? I know...

Sorry, I meant more people here at SBT - obviously it's possible your reply would be the same but didn't specify this in the original post (which I've now edited).

Obviously the finer details of the potential link up between CCFC and CRFC aren't know yet, but at this stage I can't see why Cov Rugby would want to get themselves involved with a 13k/15k/18k/25k stadium. It's been presented as a joint venture, but Sky Blues would get at least 12k based on...

I'm still bemused by the whole notion of a conspiracy around the demise of CCFC. For me the simple fact remains - some talk business whilst others actually just crack on with it. Let's look at the main players here - CCC - Got their (don't you mean ours) money back. Wasps - Own the Ricoh...

What would people here at SBT views have been if SISU had sponsored it?

England have unfortunately developed the stigma of the 'worst football hooligans' but the ones from Russia for example are absolute head-the-balls and clearly bringing the situation on. Now whilst the rational side of me is saying the England fans should just 'walk away' this is clearly a...

Rugby fans wouldn't do this. I'll get me coat