Largely an unacquainted ‘audience’ I suspect.
I hope this win (re) kickstarts not just an appreciation of what was achieved but a genuine interest in playing or spectating and not treating it as just a big day out.
I think throughout the tournament, the atmosphere was better at games involving non-UK sides, possibly due to fans having travelled half the globe to see their team try for glory. With England, it was just people turning up to say they were there!