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Moretti is UK brewed piss water the same as Carling, likewise Mahou now as well
It's about perception. Carling is pretty much the lowest common denominator on the market and everyone knows Madri is a made up brand. Madri's growth has more to do with Molson Coors flooding the market with heavily discounted deals for venues than people genuinely wanting or loving the stuff.

It's a bit like clothing. Last season we had Nike and Adidas, now we've got Diadora and Donnay. Fundamentally, there might not be much difference in the actual product, but it doesn't exactly elevate the experience or make you feel like you're treating yourself.

Clubs dropped an absolute clanger with this.
 
I'm sure most of us probably choose by strength. Weak beer isnt very nice. Strong is too much and basically for tramps. Most of the stuff between 5% and 6% is generally ok, but like the sugar tax on coke, more alcohol content means higher price. If you want it affordable on a session then it pretty much has to be piss water.
 

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