The whole of that Pharmacy Stand is a nightmare. Some solutions: -
1) Untaken Corporate / Prawn seating to be issued FREE to local children's or old folks homes or other deserving charities. Fill the space.
2) Rip out that ridiculously OTT press area - the hacks coped with some planks on a back row at Sixfields why the hell massively overspec their facilities at the Ricoh? Boils my piss that one most of all.
3) Put the cameras in the Pharmacy stand Directors area and a box (I assume one is held by a non-contributing party like Otium or the Council for their use, they can give it up on TV games).
4) Logo out the back of the Tesco Stand in "Ricoh" if necessary and put flags up - the set up of the flags from that stand at the Olympics was excellent, looked great.
5) Get some innovation in masking the empty seat areas for future games eg in the Telegraph above LL. What about those big shirts that used to be in the centre circle? How about some similarly done classy graphic efforts of great moments in our history, or a mural covering of the Coventry skyline?
6) Speaking more generally about the experience in the ground I'm sure that Mrs Garlick still has lots of ideas harvested from her forums that could be introduced at the Ricoh to enhance the match day experience. Someone ask her. If she's still talking to anyone...
Best of all of course lets sell the bloody place out more often. Don't bother watching footy on TV, save your pennies for going to games eh?