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Missed Opportunity? (1 Viewer)

  • Thread starter Samo
  • Start date Jul 23, 2021
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Samo

Well-Known Member
  • Jul 23, 2021
  • #71
COV said:
I am a bit astounded that anyone would see us go back to the dark old days of wasting money, especially with how well things have been going in the last couple of seasons. Its like we learned nothing.

And then to rock up saying "they should reduce ticket prices" at the same time as "they should spend more money"- crazy talk
Click to expand...

But nobody has suggested that we do. The only suggestion is that we could maybe be a little bolder in this particular window given the circumstances.
 

COV

Well-Known Member
  • Jul 23, 2021
  • #72
Samo said:
But nobody has suggested that we do. The only suggestion is that we could maybe be a little bolder in this particular window given the circumstances.
Click to expand...

Define "a little bolder" though, what do you mean exactly?
 

fernandopartridge

Well-Known Member
  • Jul 23, 2021
  • #73
Grendel said:
"Cry wanking over Wasps" - a typical response. They did what many want on here - massively reduced prices which then sets the benchmark - at Wycombe thy could and did charge over £30 a game.

I am sure you could charge a fiver and lose money every week with 25,000 in the ground - then when you increase the prices they just don't come again

We haven't been away for years - its two and one of them was behind closed doors.

The price for many games at £20 is very good value for money
Click to expand...

I think the match day prices are on the high side but agree with you about cheapening the brand.

Look at the much lauded Bradford City who sold lots of very cheap tickets to inflate their average gate, sat in the bottom half of League 2 now.
 

usskyblue

Well-Known Member
  • Jul 23, 2021
  • #74
Another thread, different title, same bollox

Jesus H Fucking Christ

I can’t watch a movie without the missus constantly making up scenarios. JUST WATCH THE FUCKING MOVIE LOVE AND YOU’LL FIND OUT WHAT FUCKIN HAPPENS
 
Reactions: Hobo, Danceswithhorses, DannyThomas_1981 and 1 other person

Sick Boy

Super Moderator
  • Jul 23, 2021
  • #75
Briles said:
Bright is our marquee signing.
Click to expand...
I was feeling quite calm until I read this.
 
Reactions: Briles
D

Deleted member 2477

Guest
  • Jul 23, 2021
  • #76
Does this
Samo said:
You may well be right about MR's approach to big names.
Click to expand...
mean your not buying a season ticket then ?
 

Samo

Well-Known Member
  • Jul 23, 2021
  • #77
marcusp said:
Does this

mean your not buying a season ticket then ?
Click to expand...

It would not have a bearing on my decision
 

PUSB-We_are_going_up

Well-Known Member
  • Jul 23, 2021
  • #78
Samo said:
You'd like to start the season with our current defense?
Click to expand...
No I dont mean that I just mean I want to move forward to the first game of the season
 
Reactions: The Great Eastern and Samo

shmmeee

Well-Known Member
  • Jul 23, 2021
  • #79
Grendel said:
"Cry wanking over Wasps" - a typical response. They did what many want on here - massively reduced prices which then sets the benchmark - at Wycombe thy could and did charge over £30 a game.

I am sure you could charge a fiver and lose money every week with 25,000 in the ground - then when you increase the prices they just don't come again

We haven't been away for years - its two and one of them was behind closed doors.

The price for many games at £20 is very good value for money
Click to expand...

Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.
 

shmmeee

Well-Known Member
  • Jul 23, 2021
  • #80
fernandopartridge said:
I think the match day prices are on the high side but agree with you about cheapening the brand.

Look at the much lauded Bradford City who sold lots of very cheap tickets to inflate their average gate, sat in the bottom half of League 2 now.
Click to expand...

Im not sure how charging the same as equivalent entertainment options is “cheapening the brand”. We aren’t selling fucking designer clothing.
 

fatso

Well-Known Member
  • Jul 23, 2021
  • #81
WestEndAgro said:
We would all be delighted if Ostigard returned, feel good factor would surge but we wouldn't sell one extra season ticket on the back of it.
It's all about the match day ticket prices, and their too much

PUSB
Click to expand...
I'd love to see Ostigard back, but wouldn't that still leave us with the same leaky defence playing In front of a dodgy keeper?
How is that supposed to delight the fans?
 
Reactions: WestEndAgro

Samo

Well-Known Member
  • Jul 23, 2021
  • #82
shmmeee said:
Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.
Click to expand...

I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.
 

Old Warwickshire lad

Well-Known Member
  • Jul 23, 2021
  • #83
The more season tickets we sell,the more money we have to spend on players.
Simple solution buy a season ticket, and stop relying on our owners. In case anyone hasn’t noticed, they don’t throw money at us.
 

Liquid Gold

Well-Known Member
  • Jul 23, 2021
  • #84
Frostie said:
You didn't, I never said you did.



The point was marquee signings come with marquee sized demands.
Click to expand...
Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.
 
Reactions: lordy_87 and Samo

Samo

Well-Known Member
  • Jul 23, 2021
  • #85
Liquid Gold said:
Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.
Click to expand...

This.
 

Grendel

Well-Known Member
  • Jul 23, 2021
  • #86
Samo said:
I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.
Click to expand...

It doesn’t need to. The club do do community work and some free school offerings but the fact is if we were in the top 6 of the championship crowds would come in anyway and they’d pay. Wasps could be top of their league and still they’d be struggling to half fill the ground
 
Reactions: fernandopartridge

Samo

Well-Known Member
  • Jul 23, 2021
  • #87
Grendel said:
It doesn’t need to. The club do do community work and some free school offerings but the fact is if we were in the top 6 of the championship crowds would come in anyway and they’d pay. Wasps could be top of their league and still they’d be struggling to half fill the ground
Click to expand...

Oh ok, lets not try and pull in bigger crowds then, I mean we don't need the money, lets wait until we are top 6.
 
Reactions: shmmeee
K

KenilworthSkyBlue

Well-Known Member
  • Jul 23, 2021
  • #88
shmmeee said:
Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.
Click to expand...

Whilst I do agree I think the club probably should do more to put themselves out there I don't think they necessarily need to replicate Wasps' marketing spend as the club's strategy will be different as will be their end goal. For Wasps it was about establishing their brand but it failed miserably. One of the reasons behind this is my view was that they totally devalued their product by constantly giving away free tickets. So, I'd really rather not do that as it doesn't work.

I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.

They definitely should do more to increase the match day experience and make the day more interactive for fans.
 

fernandopartridge

Well-Known Member
  • Jul 23, 2021
  • #89
shmmeee said:
Im not sure how charging the same as equivalent entertainment options is “cheapening the brand”. We aren’t selling fucking designer clothing.
Click to expand...

What's the equivalent entertainment option to watching the team that you support?

KenilworthSkyBlue said:
I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.
Click to expand...

I doubt much of that will be happening over the next season with covid
 

COV

Well-Known Member
  • Jul 23, 2021
  • #90
Samo said:
I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.
Click to expand...

Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.
 

COV

Well-Known Member
  • Jul 23, 2021
  • #91
KenilworthSkyBlue said:
Whilst I do agree I think the club probably should do more to put themselves out there I don't think they necessarily need to replicate Wasps' marketing spend as the club's strategy will be different as will be their end goal. For Wasps it was about establishing their brand but it failed miserably. One of the reasons behind this is my view was that they totally devalued their product by constantly giving away free tickets. So, I'd really rather not do that as it doesn't work.

I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.

They definitely should do more to increase the match day experience and make the day more interactive for fans.
Click to expand...

"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed. How far have Wasps got with their "matchday experience" tactics and their endless assault on the city to try and attract fans in?
 
Reactions: NortonSkyBlue

SlowerThanPlatt

Well-Known Member
  • Jul 23, 2021
  • #92
COV said:
"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed.
Click to expand...

I think he’s suggesting how we could get more fans for where we’re likely to be, bottom half.
 
D

Deleted member 2477

Guest
  • Jul 23, 2021
  • #93
COV said:
Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.
Click to expand...
Look at wasps and what they do on a match day and yet they still have to give away free tickets to get people in
 

COV

Well-Known Member
  • Jul 23, 2021
  • #94
SlowerThanPlatt said:
I think he’s suggesting how we could get more fans for where we’re likely to be, bottom half.
Click to expand...

None of it would make a blind bit of difference. Unless they chop prices at the knee (and even then there is no guarantee), it would be a huge waste of money. Interest is generated on the pitch, you can't force people.

How many times have we seen it where the city is blitzed with info about an upcoming match where there are special deals, 25k+ show up and we invariably lose. All the goodwill was lost and the next game there were 10k less in the ground. Ultimately our "product" is a football team, thats what sells. What MR has done in terms of creating goodwill and interest is more than any amount of marketing could do. If there is spare money then it needs to go on players, not entertainment, thats what will get people back. And it appears we have very little money, so why we'd divert what we do have onto marketing schemes when its whats on the pitch that attracts and retains "customers"- beyond me. If you're rolling in money- fine, have a few buses going around giving out pamphlets, until that time it would be a waste.
 
Last edited: Jul 23, 2021

Samo

Well-Known Member
  • Jul 23, 2021
  • #95
COV said:
Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.
Click to expand...

And yet people go to the pub beforehand, buy a programme, have a pie, go to the club shop, go to the casino afterwards. And they do these things because they enjoy them, win lose or draw because it is part on the match day experience. And that's just those who don't buy hospitality packages, which by the way, shouldn't sell at all by your reasoning. It is you that is talking nonsense pal.

Lots more could be done, especially to cater for the kids.
 

SlowerThanPlatt

Well-Known Member
  • Jul 23, 2021
  • #96
COV said:
None of it would make a blind bit of difference. Unless they chop prices at the knee (and even then there is no guarantee), it would be a huge waste of money. Interest is generated on the pitch, you can't force people.

How many times have we seen it where the city is blitzed with info about an upcoming match where there are special deals, 25k+ show up and we invariably lose. All the goodwill was lost and the next game there were 10k less in the ground. Ultimately our "product" is a football team, thats what sells. What MR has done in terms of creating goodwill and interest is more than any amount of marketing could do. If there is spare money then it needs to go on players, not entertainment, thats what will get people back. And it appears we have very little money, so why we'd divert what we do have onto marketing schemes when its whats on the pitch that attracts and retains "customers"- beyond me. If you're rolling in money- fine, have a few buses going around giving out pamphlets, until that time it would be a waste.
Click to expand...

It’s not worth the club having a marketing team or community team then in your opinion?
 

COV

Well-Known Member
  • Jul 23, 2021
  • #97
Samo said:
And yet people go to the pub beforehand, buy a programme, have a pie, go to the club shop, go to the casino afterwards. And they do these things because they enjoy them, win lose or draw because it is part on the match day experience. And that's just those who don't buy hospitality packages, which by the way, shouldn't sell at all by your reasoning. It is you that is talking nonsense pal.

Lots more could be done, especially to cater for the kids.
Click to expand...

Those people are going to the match anyway?

You make it sound like we need to drag people out of pubs & attempt to convince people buying programmes to buy a match ticket- those people are going to the match anyway?
 

Samo

Well-Known Member
  • Jul 23, 2021
  • #98
COV said:
"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed. How far have Wasps got with their "matchday experience" tactics and their endless assault on the city to try and attract fans in?
Click to expand...

Not keen on long or difficult words huh?
 

COV

Well-Known Member
  • Jul 23, 2021
  • #99
SlowerThanPlatt said:
It’s not worth the club having a marketing team or community team then in your opinion?
Click to expand...

Of course it is- but anyone in marketing will know that without the right product you can do what you want and it won't work. Pointless. They need something to sell and market. Spending money on marketing when you're performing badly is a total waste of money, money which we don't have. And according to this board at least we're heading for a relegation dogfight & we lack decent signings, so why would you spend big money now on marketing?

They aren't going to spend much money on existing season ticket holders, they're in the bag. They need new "customers" to grow the club, and a team that wins the odd match is an easy sell.
 

Samo

Well-Known Member
  • Jul 23, 2021
  • #100
COV said:
Those people are going to the match anyway?

You make it sound like we need to drag people out of pubs & attempt to convince people buying programmes to buy a match ticket- those people are going to the match anyway?
Click to expand...

Yes, and the more the match day experience is improved, the more people will be 'going to the match anyway'. Can you honestly not grasp that?
 
Reactions: Sky_Blue_Dreamer

SlowerThanPlatt

Well-Known Member
  • Jul 23, 2021
  • #101
COV said:
Of course it is- but anyone in marketing will know that without the right product you can do what you want and it won't work. Pointless. They need something to sell and market. Spending money on marketing when you're performing badly is a total waste of money, money which we don't have. And according to this board at least we're heading for a relegation dogfight & we lack decent signings, so why would you spend big money now on marketing?
Click to expand...

We’re not performing badly, that’s the point. You seem to think the only way to possibly attract new fans or more regular fans is to win every game.
 

COV

Well-Known Member
  • Jul 23, 2021
  • #102
Samo said:
Yes, and the more the match day experience is improved, the more people will be 'going to the match anyway'. Can you honestly not grasp that?
Click to expand...

I grasp it, I disagree with it.

It does not matter one single iota how good the "matchday experience" is, if we are not winning then nothing will work, at least not outside of a one-off match.

Are you saying that this "matchday experience" is more important than whats on the pitch or something?
 

COV

Well-Known Member
  • Jul 23, 2021
  • #103
SlowerThanPlatt said:
We’re not performing badly, that’s the point. You seem to think the only way to possibly attract new fans or more regular fans is to win every game.
Click to expand...

There you go with your extremes again, where did I say we need to "win every game"?

Look at is this way- any club needs momentum on the pitch. Get that right and people will come. Get it wrong and any amount of marketing is not going to generate much of a return.

Take a look on this board alone- we're heading for a relegation dogfight, lack of marquee new signings, lacking in key areas. So why would you choose to spend on marketing instead of diverting everything to the team at this stage?
 

fatso

Well-Known Member
  • Jul 23, 2021
  • #104
Liquid Gold said:
Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.
Click to expand...
I think we've done really well to retain the likes of Hamer, O'hare and Dabo.
Or maybe no one was interested
 

COV

Well-Known Member
  • Jul 23, 2021
  • #105
fatso said:
I think we've done really well to retain the likes of Hamer, O'hare and Dabo.
Or maybe no one was interested
Click to expand...

We have indeed. In the eyes of many though (not on here) they won't count, they're not shiny new names.
 
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