Well King has already released a message
To all Sky Blues fans,
Let’s not beat around the bush—ticket prices are going up. And yes, they’re higher than before. But if we’re serious about taking this club to the next level, then it’s time to face facts: success costs money.
We’ve made huge strides in recent seasons, and we’re not about to slow down. But ambition isn’t cheap. Whether it’s strengthening the squad, improving facilities, or building a club that can genuinely compete, we need the financial firepower to back it up.
So here it is: if you want Coventry City to succeed, you’re going to have to suck it up. That means accepting that higher prices are part of the journey. We’re not doing this to line pockets—we’re doing it to win.
And speaking of winning, we’re close to finalizing a deal for Armand Gnanduillet. He’s a player who can make a real impact, and we’re working hard to get it over the line.
Thanks for sticking with us. The future’s bright—if we all pull in the same direction.
Doug King
Executive Chairman
Coventry City Football Club