Matchday Ticket Prices (44 Viewers)

shmmeee · 2025-07-21T14:36:37+0100

SBT said:
From a pure business point of view, the strategy is sound. In terms of serving the local community (and by extension the long term health of the club) I think it’s very cynical. So long as the team continues to be a sellout draw, and so long as we’re content to only let people of a certain background take part in that, it might not matter. But if we’re not…

On the other hand you could argue this is temporary and the club doesn’t have a moral obligation to expand capacity in the good times, but instead to maximise the return of those good times to see them through the lean times.

Support scales with success generally (unless you’re Sunderland), if the club remains at or above this level so will its support, as we saw in L2 if it doesn’t then the community won’t hang about. So arguably maintaining success is the only way to maintain community. We can’t fit more than 30k home fans in, and once you hit that point what’s best for the club if not to maximise earnings while it’s good?

Mucca Mad Boys said:
Seems like a storm in a teapot to be honest because it only impacts about 6k supports split roughly evenly between the away supporters and Cov walk ups. I have a bit more empathy for away supporters because they don’t get to choose to get a ST or not.

Our ST prices remain v cheap, and that’s the litmus test of affordability. For the walk ups, there’ll be a handful games where the category is A+, probably Birmingham, Leicester, Swansea (Boxing Day), Ipswich and Wrexham (final home game). If these ‘rip off’ prices subsidise the ST prices, I’m all for it.

Seen the comments praises WBAs pricing structure, an adult ST at WBA is £100 more expensive than our standard ST price and £40 above our ‘premium’ seating. As a STH, I’d much rather have our deal than theirs.

Problem with that is there’s no season tickets available to buy since this was announced.

Balli001 · 2025-07-21T15:16:33+0100

shmmeee said:
On the other hand you could argue this is temporary and the club doesn’t have a moral obligation to expand capacity in the good times, but instead to maximise the return of those good times to see them through the lean times.

Support scales with success generally (unless you’re Sunderland), if the club remains at or above this level so will its support, as we saw in L2 if it doesn’t then the community won’t hang about. So arguably maintaining success is the only way to maintain community. We can’t fit more than 30k home fans in, and once you hit that point what’s best for the club if not to maximise earnings while it’s good?

Problem with that is there’s no season tickets available to buy since this was announced.

But if we sold all season tickets and hardly any on the day tickets then we are at a much lower gate revenue to most other championship sides at the top end of the table.

Mucca Mad Boys · 2025-07-21T15:19:29+0100

shmmeee said:
Problem with that is there’s no season tickets available to buy since this was announced.

So? There was plenty of opportunities to purchase them before this news before the STs sold out.

It’s going to impact a small number of games so again, it’s making a mountain of mole hill. I hope Boxing Day isn’t a Cat A+ game because £45 for a ticket for away fans travelling from Swansea isn’t right. Birmingham, Leicester and Wrexham at home, definitely a case to have a Cat A+ rating.

If we have 24,000 STHs and there’s 27,000 home supporters, it’s only 11-12% of the home fans paying £32+ for a ticket. The vast majority of people are paying between £19-24 per game.

fernandopartridge · 2025-07-21T15:41:15+0100

Ccfcisparks said:
Our average attendance last season was only 2k more than West brom. Hardly much higher.

They had around 18k season ticket holders, 2k away fans. They sell more single tickets than we do.

Ashdown · 2025-07-21T18:11:13+0100

Mucca Mad Boys said:
Seems like a storm in a teapot to be honest because it only impacts about 6k supports split roughly evenly between the away supporters and Cov walk ups. I have a bit more empathy for away supporters because they don’t get to choose to get a ST or not.

Our ST prices remain v cheap, and that’s the litmus test of affordability. For the walk ups, there’ll be a handful games where the category is A+, probably Birmingham, Leicester, Swansea (Boxing Day), Ipswich and Wrexham (final home game). If these ‘rip off’ prices subsidise the ST prices, I’m all for it.

Seen the comments praises WBAs pricing structure, an adult ST at WBA is £100 more expensive than our standard ST price (in 2 stands) and £40 above our ‘premium’ seating. As a STH, I’d much rather have our deal than theirs.

But it doesn’t just impact 3,000 Cov fans does it. It impacts perhaps between 20,000-60,000 Cov fans who went to matches as and when they could get to them or simply afford them . The club has a database of over 250,000 so those figures could be higher.
Lets just hope there are only a very few cat a + matches and it balances itself out.

clint van damme · 2025-07-21T18:16:14+0100

Ashdown said:
But it doesn’t just impact 3,000 Cov fans does it. It impacts perhaps between 20,000-60,000 Cov fans who went to matches as and when they could get to them or simply afford them . The club has a database of over 250,000 so those figures could be higher.
Lets just hope there are only a very few cat a + matches and it balances itself out.

Would love to know how many different individuals actually make up the home gates through the course of season.

wingy · 2025-07-21T18:21:31+0100

clint van damme said:
Would love to know how many different individuals actually make up the home gates through the course of season.

It won't include many children I hope!

Mucca Mad Boys · 2025-07-21T20:13:03+0100

Ashdown said:
But it doesn’t just impact 3,000 Cov fans does it. It impacts perhaps between 20,000-60,000 Cov fans who went to matches as and when they could get to them or simply afford them . The club has a database of over 250,000 so those figures could be higher.
Lets just hope there are only a very few cat a + matches and it balances itself out.

3000 tickets would be available to purchase so the price only impacts that many. I don’t think there will be more than 4 Cat A+ games all season and probably specifically has the Birmingham and Leicester home games in mind. The 20,000 who bought a ST are not impacted unless we get a money spinner FA Cup game.

Opposition away fans hit with these prices, I totally get it because it’s expensive and they don’t get the choice of a ST. Our fans did have that choice.

The comparisons with WBA’s ‘sensible’ pricing at £32 an adult is the same as our Category B. Most of our games last season was category B and if that trend continues, we have the same pricing structure as WBA. In fact, of our opening 4 home games, 3 are Cat B and only Birmingham is A+.

Bearing in mind WBA have midweek games v Norwich, Southampton, Charlton, Watford… each of these games will be £32 for away fans whereas these fixtures can be Cat B to D (£20-32) in our pricing structure.

The headline pricing is bad, but in reality our pricing structure is reasonable when you consider the ST prices and that only 6-8 home matches will be Cat A or A+.

skybluelee · 2025-07-21T21:22:56+0100

Mucca Mad Boys said:
3000 tickets would be available to purchase so the price only impacts that many. I don’t think there will be more than 4 Cat A+ games all season and probably specifically has the Birmingham and Leicester home games in mind. The 20,000 who bought a ST are not impacted unless we get a money spinner FA Cup game.

Opposition away fans hit with these prices, I totally get it because it’s expensive and they don’t get the choice of a ST. Our fans did have that choice.

The comparisons with WBA’s ‘sensible’ pricing at £32 an adult is the same as our Category B. Most of our games last season was category B and if that trend continues, we have the same pricing structure as WBA. In fact, of our opening 4 home games, 3 are Cat B and only Birmingham is A+.

Bearing in mind WBA have midweek games v Norwich, Southampton, Charlton, Watford… each of these games will be £32 for away fans whereas these fixtures can be Cat B to D (£20-32) in our pricing structure.

The headline pricing is bad, but in reality our pricing structure is reasonable when you consider the ST prices and that only 6-8 home matches will be Cat A or A+.

You’ve made no reference to the children’s prices, that’s where the pricing feels most out of kilter for many.

I’m in the category of supporter that cannot justify a ST (geographical reasons for me) and I don’t have a huge issue with the adult prices, although the category A plus rates are a bit spicy for Championship football.

For the first time ever I think I will genuinely pick and choose matches based on category. Out of principle I can’t bring myself to part with £118 for me and my two kids for a league match on tv.

Mucca Mad Boys · 2025-07-21T22:22:26+0100

skybluelee said:
You’ve made no reference to the children’s prices, that’s where the pricing feels most out of kilter for many.

I’m in the category of supporter that cannot justify a ST (geographical reasons for me) and I don’t have a huge issue with the adult prices, although the category A plus rates are a bit spicy for Championship football.

For the first time ever I think I will genuinely pick and choose matches based on category. Out of principle I can’t bring myself to part with £118 for me and my two kids for a league match on tv.

It’s irritating when people say it costs ‘x’ for a family of 4. Any product or service is obviously more expensive when you times it by 2-3. It’s unfortunate

Most of the games this season will be Cat B and this is reasonable pricing and in line with what other clubs are charging.

It is unfortunate with the children’s pricing but that’s a legacy of widespread fraud where a third of season ticket holders were concessions/kids.

The Cat A+ is clearly there to cash in on the Leicester, Birmingham and any big cup games in particular. If we’re doing well, Wrexham on the final home game will probably be a Cat A+.

Alex1987 · 2025-07-22T10:33:41+0100

£20 for Luton...

skybluecam · 2025-07-22T12:05:53+0100

Alex1987 said:
£20 for Luton...

Do you ever actually watch football or is complaining about ticket prices your preferred entertainment?

Skyblue Bangkok · 2025-07-22T12:28:33+0100

Mucca Mad Boys said:
Seems like a storm in a teapot to be honest because it only impacts about 6k supports split roughly evenly between the away supporters and Cov walk ups. I have a bit more empathy for away supporters because they don’t get to choose to get a ST or not.

Our ST prices remain v cheap, and that’s the litmus test of affordability. For the walk ups, there’ll be a handful games where the category is A+, probably Birmingham, Leicester, Swansea (Boxing Day), Ipswich and Wrexham (final home game). If these ‘rip off’ prices subsidise the ST prices, I’m all for it.

Seen the comments praises WBAs pricing structure, an adult ST at WBA is £100 more expensive than our standard ST price and £40 above our ‘premium’ seating. As a STH, I’d much rather have our deal than their

skybluecam said:
Do you ever actually watch football or is complaining about ticket prices your preferred entertainment?

Its a lot for such a game £15 quid would have been a more tempting price .

skybluecam said:
Do you ever actually watch football or is complaining about ticket prices your preferred entertainment?

chiefdave · 2025-07-22T12:29:00+0100

skybluecam said:
Do you ever actually watch football or is complaining about ticket prices your preferred entertainment?

Surely nobody can moan at £20 for an adult. Do people think inflation doesn't impact football?

Grendel · 2025-07-22T12:37:43+0100

Skyblue Bangkok said:
It’s a lot for such a game £15 quid would have been a more tempting price .

I can’t see £5 making much difference

GIMOC · 2025-07-22T12:52:09+0100

chiefdave said:
Surely nobody can moan at £20 for an adult. Do people think inflation doesn't impact football?

School holidays so should have looked at cheap tickets for kids at least

For a family of 4 it will cost £60 before anything else for a poor league cup tie

again club shooting themselves in the foot

if they priced at £15 and £5 would save families £20 which makes a big difference

skybluecam · 2025-07-22T13:13:34+0100

GIMOC said:
School holidays so should have looked at cheap tickets for kids at least

For a family of 4 it will cost £60 before anything else for a poor league cup tie

again club shooting themselves in the foot

if they priced at £15 and £5 would save families £20 which makes a big difference

They did £15 last year and we only got 12k. We'll make more money at £20 a ticket.

Mucca Mad Boys · 2025-07-22T13:21:58+0100

GIMOC said:
School holidays so should have looked at cheap tickets for kids at least

For a family of 4 it will cost £60 before anything else for a poor league cup tie

again club shooting themselves in the foot

if they priced at £15 and £5 would save families £20 which makes a big difference

This moaning is just jarring now. A tenner for an U18 ticket is a reasonable price. STHs usually get a small discount to reserve the ST seat too.

‘For a poor league cup tie’ is key here and betrays the actual motive of why a lot of people won’t go.

Mucca Mad Boys · 2025-07-22T13:24:36+0100

skybluecam said:
They did £15 last year and we only got 12k. We'll make more money at £20 a ticket.

Wasps is a textbook example of how to cannibalise your customer base by offering cheap/free tickets.

If your product is premium, price it accordingly. The points system is an additional incentive to go to these kind of games.

No doubt many of the ‘close shoppers’ skipped out on Bristol and Oxford last season, leaving 50 points on the table.

Liquicon · 2025-07-22T13:29:50+0100

skybluecam said:
They did £15 last year and we only got 12k. We'll make more money at £20 a ticket.

£15 against a championship team in the second round and the North Stand was open. With North Stand being shut for this, will those who sit there want to move around to somewhere else? And does that include the family zone? It's potentially a risky move considering the match will be on TV anyway.

Bristol City in the first round last season was £10 for adults.

skybluecam · 2025-07-22T14:13:51+0100

Mucca Mad Boys said:
Wasps is a textbook example of how to cannibalise your customer base by offering cheap/free tickets.

If your product is premium, price it accordingly. The points system is an additional incentive to go to these kind of games.

No doubt many of the ‘close shoppers’ skipped out on Bristol and Oxford last season, leaving 50 points on the table.

They should offer more points for these games tbh

chiefdave · 2025-07-22T14:25:18+0100

skybluecam said:
They should offer more points for these games tbh

There's zero point for the 2 home pre-season games isn't here? Seems odd, maybe they just assume anyone who is bothered about points will be there anyway.

Mucca Mad Boys · 2025-07-22T14:26:29+0100

skybluecam said:
They should offer more points for these games tbh

Agreed. I’m sure the last 2 away games to WBA were 20 pointers compared to Saturday games like Plymouth, Sunderland and Norwich. WBA away will always be a sold out allocation.

This season, we’ve got some horrible midweek trips for away fans and it makes sense to reward the people who go to PNE, Boro and Pompey away this season on a Tuesday-Wednesday nights.

At clubs like Chelsea, you get less points for the big games (London clubs etc) that everyone wants to go to. For example, use the category system to determine points for cup games? Cat A+ (rivalry or Top Prem team) be 10 points, scaling up to 30-40 points for a unfancied Cat D fixture.

This is idealistic and probably has a lot of admin work so for where we’re at, it does make sense to have the ‘flat rates’ that we do.

Alex1987 · 2025-07-22T15:39:09+0100

skybluecam said:
Do you ever actually watch football or is complaining about ticket prices your preferred entertainment?

Where's the complaint. States a fact

pusbccfc · 2025-07-22T16:03:34+0100

GIMOC said:
School holidays so should have looked at cheap tickets for kids at least

For a family of 4 it will cost £60 before anything else for a poor league cup tie

again club shooting themselves in the foot

if they priced at £15 and £5 would save families £20 which makes a big difference

The crowd wouldn't be much higher if it was those prices.

We've seen in multiple times in recent years.

Ashdown · 2025-07-22T16:11:50+0100

Mucca Mad Boys said:
Wasps is a textbook example of how to cannibalise your customer base by offering cheap/free tickets.

If your product is premium, price it accordingly. The points system is an additional incentive to go to these kind of games.

No doubt many of the ‘close shoppers’ skipped out on Bristol and Oxford last season, leaving 50 points on the table.

‘If your product is premium ‘…..by stating that, you are surely assuming Frank will be playing the first team?

Mucca Mad Boys · 2025-07-22T16:23:05+0100

Ashdown said:
‘If your product is premium ‘…..by stating that, you are surely assuming Frank will be playing the first team?

It was a more general comment but to answer the question, we will play a strong team because Luton are decent opposition.

In any case, the club released its pricing structure and the Luton prices are Cat D and £30 for an adult and child ticket isn’t an unreasonable price. It’s not cheap but isn’t a rip off either.

Matchday Ticket Prices (44 Viewers)

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