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Are there poor matchday sales? Bank holiday weekend, nothing directly riding on the game, 22k+ home fans in attendance. How many were you expecting?

It was more the phrase “I don’t care about revenues” that I objected to. We should all care. If we had more in the past we might’ve not just had 20 years of hell

That’s a perfectly reasonable argument. However, you have to acknowledge the income needs to come from somewhere. So if not from kid’s tickets, from where?

No, what I am saying is if you did reduce kids prices you’d either have to replace that income from elsewhere (where?) or cut expenditure

Fine, but if that’s all you care about we’ll be back in 2013 before you know it. Everyone has an opinion on what the club should be charging. I’ve not seen one comment about how to otherwise generate income.

Whether you agree with this pricing or not, you should care about revenues. The business has to be sustainable

All I’m trying to say is ticket sales are similar to the Boro game. I’m not getting into it anymore than that

No we didn’t. This image is from the Sunday before and block 27 was still closed

But we hadn’t opened up all of block 25, which we have now. All we’ve done is open block 25 instead of 4&5. It’s roughly the same amount of tickets

This was remaining ticket sales a week before the Boro game. Near identical to where we are now

And we hadn’t at this stage before the Boro game either. We have opened up the rest of block 25

Ticket sales are near identical to the Boro game so far

I think we all agree that such high prices for kids isn’t fair. I guess a balance needs to be had with maximising income and fair prices

But is it having a negative impact? I mean that in the broadest sense. If we said kids tickets were only £15, how many more would we sell?

Also when you factor in corporate its nowhere near 11000. If you think maximum it could ever be with segregation is about 31.5k. Corporate takes up 3k, away fans 2k. You're already down to 26.5k non corporate home tickets. Middlesbrough game had around 21k non corporate home tickets sold, so...

The fact we have a lot of season ticket holders is why prices are so high. I don't like charging kids £25 either. But you have to ask, what is the aim? Is it to fill the ground? Or is it to maximise income? The ground is full enough now for there to be a decent atmosphere. So getting bums on...

We sold 22.5k for the Boro game and on course to sell the same again for Sunderland. When was the last time we had that many home fans two games in a row for regular league games?

For as long as its not having a material impact on home sales, it will continue. The alternative would be charging away fans less than home fans, which would obviously be outrageous

For comparison this was the amount sold for Boro a week before the game

It will be another 24k crowd. Ticket sales are comparable to the Boro game Block 27 will have to be opened up probably tomorrow, as there isn't much left behind the goal. Boro only brought 1700, if Sunderland are already on 1400, they'll at least match Boro