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I guess so yeah, but if he does then good for him. What he has done here cannot be underestimated. Genuinely emotional over this, never thought we'd get to this point.

Understand your point completely, and we do have to maximise the revenue, I was just pointing out that at that level it has the potential to reduce revenue because you don't sell the seats you would otherwise sell and alsi can't open up things like the ST resale which worked well last season...

Setting prices at a level that people are unwilling or unable to.pay makes no sense. Blues might sell theirs and people will say it's justified, but I don't think we sell out for that game, and Albion I'm willing to bet will be the lowest crowd of the season up until that point. As mentioned by...

Some people need to have a lie down. People clamouring for us to chuck £8-£10m at anyone who'll take it just so they can dial down their transfer anxiety. That's a huge sum. Around a third of our total annual turnover, and all of our season ticket revenue. If we'd generated a shit load in sales...

Yeah, you're bound to get some bore come on here any minute to tell us that Maddison wore a united shirt at the age of 7, so is therefore definitely a lifelong united fan even though he says he isn't.

Who booed him? I didn't hear that at all. A few individuals sounding off at times, but that was the most I've heard his name sung since he's been here.

Well that was alright. 1st round of this competition never a reliable gauge of where we are, but I thought that was a decent performance. Some encouraging individual performances in there and good to see Simms get off the mark.

Didn't do nearly enough to win that. It's essentially the same team as last season so the same issues remain, we can't magic them away. Still, early days. Would probably take a point at Derby next week tbh., our record there is shocking.

Ah, fair enough then. I was sure I'd seem 3.8 million somewhere, must have been mistaken.

Surprised to see so many people describe this as an amazing deal. Given we paid 3.8 million euros for him last summer, it's not that amazing. Didn't work out so yeah, you take the loss though.

It's almost like some people have never witnessed a pre season game before, they are all like this. Why are we over analysing a glorified training session? We're playing fine anyway. Couldn't give a shit if we weren't, it doesn't mean a thing.

Weird comparisons some people make. Somebody might make one trip to these attractions once every 5 years on average. If people are going to make a comparison with other leisure activities (it doesn't really work at all, but let's roll with it) it would be better to compare it to something...

State of season ticket holders who've paid £18 per game telling exiled fans being asked to pay £46 (£164 for a family of 4) for certain games to pipe down 😆. People will swerve those games now, so a false economy. I might be wrong on that, but I think it has crossed a line that people won't be...

Exactly. It's why all other clubs offer healthy concessions. We're the only one that doesn't. Apparently we know best though.

This won't finance new signings. All it will do is piss people off. We averaged about 5800 paying customers per game last season (inc away fans). Every reason to suspect this might reduce a bit. The uplift will generate a few hundred grand tops. Who we buying? We could spunk that on a squad...

It's the cat a prices that are crazy. Under 12s at Leicester for their cat A games start at £7 and highest is £15. We have a blanket £35 price for young kids. Adult prices are eye watering as they are, but to charge that for young children if totally out of sync with the rest of the league.

Of course people are surprised. We didn't sell out a number of cat a games last season when kids were charged £25. We're now charging up to £35. It's a massive surprise. Increase in STs is minimal, the ground plan and available seats doesn't look much different to last season. We're not selling...

We're talking the top A and A+ prices. We'll get a decent gate against Hull, but as soon as the first cat a+ game comes around people will swerve it and I hope they do. £36 for kids for a 12.30 televised game against blues early in the season is not the draw you think it is.

£100 bet to charity we don't.

We're getting a bit carried away as a club. We introduced and charged for a st waiting list before we'd sold out and then didn't sell out anyway. Now we announce the highest prices outside of the PL, probably in Europe outside of a few elite clubs. All this at a club that last season had only...