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I'm pretty sceptical of King and he needs to prove his worth but realistically we need to see where the club/squad is at post January at the very least as there's a huge amount of work to be done this year. For me the priorities are: further infrastructure into the training ground, commercial...

Yeah Bell came in during the season after. On paper we actually had a decent couple of windows that year.

Not saying we do sell now. It would be remiss of DK to cash in upon the first show of interest. If PL clubs are indeed keen then there's an opportunity to maximise on the fee.

Gunnarson and Bell also.

Without stating the obvious King clearly has the same strategy whereby the club's operating losses need to be covered as much as possible. The price hikes with regards to tickets and hospitality are a clear indicator of this. It's also why I've said repeatedly that I very much doubt anything...

Because the club had few if any sellable assets at the time to essentially keep the club solvent in the initial years along with funding transfer spend. In Hamer and Gyokeres DK is sitting on £25-£30m of capital which he can use to bridge the gap without having to rely heavily on external...

It was never going to be his own money funding the buy-out of the club.

Same reason SISU did really. He sees a real business opportunity to get the club to the PL and feels MR can deliver that.

Was it ever really going to be that much different under DK that it was under SISU? A player sale is pretty much still going to be needed every season in order to keep losses at a minimum.

Indeed. But to the section of fans that will inevitably take his comments at face value, I reiterate, we aren't in a position to ever let Gyokeres' contract run down.

The club physically isn't in a position to let that happen. Regardless of DK's comments.

I heard from those within the club pre-securing the license that what FG were demanding was completely unsustainable. So whatever deal is currently in place will be considerably worse comparative to what was agreed with Wasps.

I work with businesses upwards of £100m turnover to a near £3bn turnover. I can absolutely assure you that's not a thing - not in terms of buying boxes of random clubs in the EFL anyway. The majority of corporate members of Championship clubs will be local businesses from the vicinity of each...

The argument isn't that the club shouldn't align itself to the market rate, it's more the fact that the price shift has been so immediate without due consideration on the impact this might have.

Neither are we particularly.

So by definition, because we're a top 6 side last year, that automatically makes us a top 6 side for next season/the foreseeable. Right, I'm the one not dealing with facts.

But where are these companies? It's a ridiculous to suggest that the club's strategy for filling boxes is to rely on external businesses with zero affiliation with the area, city or club to take the majority up. Also, one swallow doesn't make a summer. We're a mid-table Championship club and...

Christ. What companies from outside the area are going to spend on a box of a mid-table Championship club?? This argument is absurd.

It's hardly odd if it affects you personally. Fair enough if it doesn't for you but why are you commenting if it doesn't? If anything that's far more bizarre. They clearly are aiming at a higher market - but a higher market simply doesn't exist in the local region.

Isn't that their highest? There's also ones on their website available for less than £6k.