He says it wasn't him, but at some point he'll realise he actually had been around the country setting up fight clubs in basements and talking to himself.
The more contrary he is to people, the more attention he and his show gets. He won't give a shit people are calling him names, so long as they're talking about him.
I don't think anyone's done much to be ashamed of, let's not be all histrionic. Although that chance he had was THE WORST THING IN THE HISTORY OF THE PLANET.
It's about time, I don't have the artistic skills to keep making my own David Bell wallpapers. Or to Photoshop it so it looks like he's actually playing football.