Some equally sad research shows we weren't (relatively speaking) ripping folk off with the shirts at full price:
Fulham (Adidas): £60.00
Bournemouth (Umbro): £55.00
Cardiff City (Adidas): £55.00
Sheffield United (Adidas): £55.00
West Bromwich Albion (Puma): £55.00
Derby County (Umbro): £50.00...