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There’s a double standard. It would be ridiculous to do a series or movie on MLK or Mandela and have random white play them. So why would Hollywood depict historical figures like Cleopatra, Queen Charlotte and few other characters in films in Medieval Europe and so on as black? It’s also...

A FZ in the away end is needed if we’re charging the prices we do. In the home end, our FZ is great value and there’s a few empty seats in that area so perhaps there’s work to do to ensure it’s 100% filled for all the games.

England have a similar policy for ETSC fans where you can get notified 24 hours before KO to present your ID. Otherwise you don’t get the points. These systems make sense when your club sells out 100% of away games before general sale and you run the risk of a genuine closed shop. These also...

The club has surely got to do a bundle deal for these two games. I don’t think Ipswich will be a Cat A+ game because it’s not a BH, people need to be in work the next day.

That’s certainly the case for the likes of Man U, Spurs, Arsenal, Liverpool and so on. I don’t think we’ll ever get to that point so believe we’ll always ‘look after’ STHs. Perhaps that’s naive but time will tell. Our pricing models are generally fair, but away fans is where I feel they’ve...

Below ours last season by 200 fans. They travel well and they sold out last season with tickets being £37 quid. That extra £10 wouldn’t deter them just as much as it wouldn’t deter me if they charged that, even if I’d grumble about it. It is a local rivalry, all midlands teams want to get one...

The bigger picture has to be looking after STHs and given the amount of money in the Prem, it’s a natural consequence. I’m eyeballing this, so could be wrong, but there seems to be a general trend that the less money a league spends, the cheaper the ST prices. The Prem has the highest ST prices...

It is a problem, but the clubs are also under pressure to raise revenue for FFP and there’s the wider economic issue wi If given the choice, would you accept the single ticket prices being higher if it meant ST prices were kept slightly lower? From my POV, the club has got the pricing spot on...

Boxing Day is always a Cat A game irrespective of opposition, last season was the same for Plymouth… It probably won’t impact the attendance at all really - they travel poorly (lowest in the Championship last season). WBA is a local rivalry, they will sell out and have an away support...

The bigger picture is that our ST prices are cheaper than Blues, Leicester and WBA who will all take a moral high ground on this. Were increased our ST prices by £50 since 2022 despite inflationary pressures so the ‘rip off’ prices is a means of covering that. We have 24k STHs, so at most, the...

No, but from 23/24 he has and made that clear in communications with fans. Hence, the FZ is large and v cheap tickets. Only Man U have actually adopted - single price ticket for kids as well as adults. No doubt other clubs will follow suit.

It’s the historical context that Kind inherited when he took over where 1/3 of STH and ticket sales were concessions. This is why the club has taken the stances it has. It is steep which is why I empathise with away fans. It is expensive following a team in the championship. We’ve been quite...

Most away tickets are £30+ quid. There’s a lot of tickets that are priced closer to £40 now.

What about people rinsing the club by buying and using concession tickets when they weren’t entitled to such? I regularly doled out my brother’s season ticket to friends and my partner in 23/24 and years prior. The club rightfully has clamped down on that. That’s why we have a large family...

We’re on course to break our attendance record this season, so this doesn’t make a lot of sense. The big thing the club has got right is the season ticket prices so I’m not going to lose sleep over selling a few thousand tickets at steep rates. People are not ready for £700 season tickets (or...

We’ll more or less guarantee a top 6 finish this side Xmas at this rate. Sunderland barely won a game after February last season. The goal now has to be automatics. Imagine the party if we get promoted v Wrexham in April?

On the beers, it’s a big push to get fans through the doors pre and post-game… the club will corner the market then increase prices gradually. Not too sure how the buses work on match day but imagine it’s to do with improving customer service and it supports getting fans to the stadium and...

True, but how you actually go about fixing that is complex.

Exactly! This is a traditional trade unionist position. I’m uncomfortable that the political left (Labour, Greens and Lib Dem) have ceded ground to the Tories and Reform. The reason for this is because it’s an issue that risks ending up being a political football and any changes Reform/Tory...

The worry is that if they introduce a price cap, it could end up being more expensive for fans than before. Let’s say the cap is £35, for arguments sake, you could see all the clubs charging that because it’s a new norm. Or for clubs who sell out home allocations, home tickets increases to...