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No, they need to build a sustainable future, so that is a balance between maximising both revenues and attendances, keeping the fanbase engaged and ensuring the matchday experience is as good as it can be. Big attendances certainly help that. It isn't just about bottom line, that is short...

Looking like we may get close to last years total. To exceed 13.5K would be great but a big ask. I know a few new ST holders, but similar amounts not renewing, so I suspect it will be similar numbers, but it could be that loads are waiting to July 3rd owing to poor seat choice at the moment.

Behind a paywall, but if it's the article I think it is, it's just a comparison of revenues between PL and Championship. We get 12.5% of all semi final gate receipts after costs and 25% of final (or 50% if Luton gift theres to us). That's all we get. As many others have stated it'll £2 million...

How have you arrived at that figure, it's way out! Nowhere near that. Semi finals worth about £300K to us. Final about £1.7 million if Luton gave us their share, otherwise half that.

No TV money for play offs. All goes to EFL.

Yep, it's about £2 million total. Some crazy estimates here.

There will be loads on Jul 3rd, I would wait.

The family zone looks like it will sell out soon enough, clearly a lot of people moving here to avoid price hikes and take advantage of the offer. Wonder what they will do when it is full, perhaps use 25, 26? That does mean other parts of the ground will need to be used for POTG. I suspect the...

Yeah, would enable people to buy earlier but doesn't work like that unfortunately. Will have the pick of the best seats on July 3rd, should be quite a few come available.

They won't be available until the 3rd.

Mmm, many parts of Warwickshire where Villa are better supported than us. That 900K is massively diluted. Ipswich represent their county in a way we don't. Not many in Atherstone or Shipston on Stour who have any emotional tie to Coventry at all. Also, Ipswich, their last few years in the...

I get the point about the ground, but the club have just explained the reason for the delay, I'm not sure what your point is? The ticket office being closed for 1 day this week is irrelevant. Sounds to me the club are thoroughly pissed off with the delays but are now balls deep in this switch...

You're wasting your breath I think. There are people who genuinely believe there are no factors whatsoever that influence the buying decisions people make. Anyone employed in sales or marketing should quit now, you're not needed. And DK, please stop advertising STs on billboards around Coventry...

You seem to have posted that after the club have just confirmed that the delays have absolutely nothing to do with anything you have mentioned there. And why continue to mention Luton, they are a PL club with a ground already sold out with ST holders. Why not mention Sunderland who have been...

Not sure it matters too much, it will at least mean that monies from season tickets sold from this point will be received up front. I guess this will also apply to match tickets purchased in advance. Issue for me is that they didn't have this lined up already and just switched over when they...

Having been involved in merchant service applications previously, I know there is no guarantee on this, applications can take a while once they go to underwriting - this will be considered high risk. Hopefully it's next week as they say and they've already had that reassurance. Unless it's the...

Exactly. Sunderland, Sheffield United, Middlesbrough - they all had season tickets on sale long before they knew what division they would be in, as did we last season. This idea that the delay was because we were planning to raise prices on the back of promotion, as though this is normal, when...

Yeah, not sure why people think there is any panic. There is some concern though given that it makes little sense for them not to be on sale. Pricing announced weeks ago. It is surely just a key press or two to get them on sale and the longer the buying window the better for everyone. It is a...

Piss off supporters for an extra £1m on the back of a £170 million windfall? It's already been confirmed that prices would not have risen had we been promoted. In any other season, had we not be waiting for a deal to stay at the CBS, season tickets would have been on sale months before promotion...

Why would they? No suggestion of that at all. This doesn't happen at any other club as season tickets usually on sale Feb/March so not sure where this suggestion comes from.