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Nor me, I thought the whole idea was that they were the Man Utd of rugby, or at least were going to be

Are they not a big deal in the world of rugby?

Like I said, it’s ultimately a CBS Arena v HR question, which I get completely. Don’t disagree with what you say however the club is doing that with the sports bar and so on. That’s very different to saying we need to “do more for the kids” and go around with a van & speakers trying to drum up...

Again- how is the club supposed to influence where you park, what smells are drifting around? It can influence the noise levels… by winning This seems to be veering into a HR v CBS Arena debate now, which I get totally, nothing will replicate HR, ever

Got it in one

Yes I get all that, all fine. But meeting up with mates, a good atmosphere- how is the club supposed to influence that?

I didn't say it doesn't matter, I said it wouldn't work. All it would take is a couple of good results on the bounce to generate a bit of belief and yeah, get cracking and it could work, but right now any & all funds need to go on the team.

Very true, however applying a Harvard Business School approach to Coventry City is pissing in the wind at this stage.

Like I said, the single biggest factor is the momentum the team has. I'll ask you something- is it coincidence that we took more away fans in L1 (and maybe even some L2?) than we did in the Premier League? We often used to take a couple of hundred to huge Premier League grounds where this...

We have indeed. In the eyes of many though (not on here) they won't count, they're not shiny new names.

There you go with your extremes again, where did I say we need to "win every game"? Look at is this way- any club needs momentum on the pitch. Get that right and people will come. Get it wrong and any amount of marketing is not going to generate much of a return. Take a look on this board...

I grasp it, I disagree with it. It does not matter one single iota how good the "matchday experience" is, if we are not winning then nothing will work, at least not outside of a one-off match. Are you saying that this "matchday experience" is more important than whats on the pitch or something?

Of course it is- but anyone in marketing will know that without the right product you can do what you want and it won't work. Pointless. They need something to sell and market. Spending money on marketing when you're performing badly is a total waste of money, money which we don't have. And...

Those people are going to the match anyway? You make it sound like we need to drag people out of pubs & attempt to convince people buying programmes to buy a match ticket- those people are going to the match anyway?

None of it would make a blind bit of difference. Unless they chop prices at the knee (and even then there is no guarantee), it would be a huge waste of money. Interest is generated on the pitch, you can't force people. How many times have we seen it where the city is blitzed with info about an...

"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive" Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed. How far have Wasps got with their...

Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well. You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to...

Is The Athletic usually a reputable source?

People who break an arm aren't usually at risk of dying, should they be banned from hospital too

In amongst all this garbage I have no idea what your actual point is apart from you're annoyed at restrictions & current way of life and are willing to grasp at any straw to demonstrate why you are right and the majority of the planet is wrong.