Anyone have inside info on when multiple home game packages will be released? (1 Viewer)

Grendel said:

It wouldn’t work with the barcode system and it’s confusing - you should do £20 and market the fact on some games you save £10

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How does the current system work? Do you get 6 vouchers and just use them on the day or do you have to redeem them for an actual match ticket so you have a specified seat? If so do they just go through the cash turnstiles or visit the ticket office?

I think the points system would be viable if you have to 'redeem' vouchers points for tickets even though it would be an extra faff, but it's one the club have created for themselves with having pricing categories in the first place. If the system can cope with staggered pricing categories for different games and concessions it should be able to cope with a points system.

I doubt many of those that buy tickets on a game by game basis are that bothered about seeing 'big name' teams like Bournemouth. I'd rather go to the cheaper games against less fashionable clubs that we're more likely to be winning. If we were PL and playing the likes of Man C, Liverpool, Man U etc then I could understand it because aside from the attraction of seeing top players you'd have the people that follow those clubs in the area making it likely to sell big. Can't see that for the likes of Derby, Stoke and Sheffield United.

It would add scope to the offer as well. For example as it is you can say go to 6 matches, or 3 matches with a mate or 2 with a couple of friends. What if you're a family and want to take your kids and/or an elderly parent? No point using the vouchers on them cos the concessions are cheaper. Points would give more scope to allow for this. You could almost turn it into a top-up system where you can add points to your account whenever you want and redeem them whenever. Even carry funds forward for future seasons if you want. Club gets the money in early to offset the drop in price. It could even add scope in for a form of performance guarantee whereby you get a small number of points back automatically refunded to your account if the club lose the game. Maybe even a sliding scale based on how heavy the defeat is.

But that's going off on a flight of fancy and frankly given how our ticket office is manage to fuck things up left right and centre keeping everything as simple as possible would be best.

Does this classify as one of my 'wonky' moments @shmmeee ?

skybluesam66 said:

you sell the tickets for the points on ticket master - not rocket science

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The system at the turnstile will not be able to accommodate it it just will click the barcode so it’s impossible

Sky_Blue_Dreamer said:

How does the current system work? Do you get 6 vouchers and just use them on the day or do you have to redeem them for an actual match ticket so you have a specified seat? If so do they just go through the cash turnstiles or visit the ticket office?

I think the points system would be viable if you have to 'redeem' vouchers points for tickets even though it would be an extra faff, but it's one the club have created for themselves with having pricing categories in the first place. If the system can cope with staggered pricing categories for different games and concessions it should be able to cope with a points system.

I doubt many of those that buy tickets on a game by game basis are that bothered about seeing 'big name' teams like Bournemouth. I'd rather go to the cheaper games against less fashionable clubs that we're more likely to be winning. If we were PL and playing the likes of Man C, Liverpool, Man U etc then I could understand it because aside from the attraction of seeing top players you'd have the people that follow those clubs in the area making it likely to sell big. Can't see that for the likes of Derby, Stoke and Sheffield United.

It would add scope to the offer as well. For example as it is you can say go to 6 matches, or 3 matches with a mate or 2 with a couple of friends. What if you're a family and want to take your kids and/or an elderly parent? No point using the vouchers on them cos the concessions are cheaper. Points would give more scope to allow for this. You could almost turn it into a top-up system where you can add points to your account whenever you want and redeem them whenever. Even carry funds forward for future seasons if you want. Club gets the money in early to offset the drop in price.

Having said that it would add a complication to the system and given how our ticket office is manage to fuck things up left right and centre keeping everything as simple as possible would be best.

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It’s a stupid idea and the barcode won’t allow it and it’s over complicated - non starter and a marketing message muddle

Grendel said:

It’s a stupid idea and the barcode won’t allow it and it’s over complicated - non starter and a marketing message muddle

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i bought the match vouchers a few years back, you still had to exchange them for tickets - may have changed now
Over complicated - some of us are in 2021!

It's like fans were away for a year and we've completely forgotten how a ticket office works.

Have the staff been spending their furlough cash on ketamine?

This "offer" is crazy and won't entise fans back.Anyone who buys them will only use them for catagory a games and odd b games they would be mad to use them for c games even with a booking fee they are better off buying them on the day.

skybluesam66 said:

i bought the match vouchers a few years back, you still had to exchange them for tickets - may have changed now
Over complicated - some of us are in 2021!

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As a marketing concept yes it’s complicated. The attraction is a headline price that’s cheaper - that’s the communication message. Not a points system

Also I assume the wasps system installed is just a simple entry system so you get x number of tickets which allow entry in

Grendel said:

As a marketing concept yes it’s complicated. The attraction is a headline price that’s cheaper - that’s the communication message. Not a points system

Also I assume the wasps system installed is just a simple entry system so you get x number of tickets which allow entry in

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But if the system does that where does the person sit? I thought the rules said each fan had to have an allocated seat (unless terraced which we aren't)?

I'd assume you'd have to get the voucher swapped for an actual match ticket at some point, either at the ticket office or at the turnstile. So why not just have the same system using points? Arguably more efficient because it can all be done online and you can send the ticket electronically so people can use their phone to enter. Not have to worry about sending stuff out in the post or the cost of it. Probably need to put a cut-off point for using the system (say 24hrs) or people could just go the stadium, log on to their account and purchase the ticket outside making the matchday price almost redundant.

If the attraction is the price is cheaper you can keep that message with the points system. Price it between a matchday price and ST price. Just allows flexibility for price categories and concessions.

ST price £15
Points system £20 (20 points)
Matchday price £25

I freely admit there are technical hurdles that need to be overcome and we seem to manage to fuck everything up.

Grendel said:

It wouldn’t work with the barcode system and it’s confusing - you should do £20 and market the fact on some games you save £10

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I don't get why? It's 2021. Offer a 6 game package for 120 quid.

Use the code to get your ticket when you buy it online.

Grendel said:

It wouldn’t work with the barcode system and it’s confusing - you should do £20 and market the fact on some games you save £10

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That could have a negative effect as fans would feel like the club are pulling a fast one given that only 6 of the 23 games would be a decent saving. There's 5 cat C which would be spending £4 extra.

It'd be a PR nightmare as it comes across as disingenuous and treating the fans like idiots.

EDIT; just realised you talk about doing the vouchers at Cat C prices. Point still applies though as it would still come across as disingenuous as the suggested savings given only apply for 6 matches.

Sky_Blue_Dreamer said:

That could have a negative effect as fans would feel like the club are pulling a fast one given that only 6 of the 23 games would be a decent saving. There's 5 cat C which would be spending £4 extra.

It'd be a PR nightmare as it comes across as disingenuous and treating the fans like idiots.

EDIT; just realised you talk about doing the vouchers at Cat C prices. Point still applies though as it would still come across as disingenuous as the suggested savings given only apply for 6 matches.

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Whereas this is instead making the club just look a bit disingenuous and only treating the fans a bit like idiots.

Sky_Blue_Dreamer said:

But if the system does that where does the person sit? I thought the rules said each fan had to have an allocated seat (unless terraced which we aren't)?

I'd assume you'd have to get the voucher swapped for an actual match ticket at some point, either at the ticket office or at the turnstile. So why not just have the same system using points? Arguably more efficient because it can all be done online and you can send the ticket electronically so people can use their phone to enter. Not have to worry about sending stuff out in the post or the cost of it. Probably need to put a cut-off point for using the system (say 24hrs) or people could just go the stadium, log on to their account and purchase the ticket outside making the matchday price almost redundant.

If the attraction is the price is cheaper you can keep that message with the points system. Price it between a matchday price and ST price. Just allows flexibility for price categories and concessions.

ST price £15
Points system £20 (20 points)
Matchday price £25

I freely admit there are technical hurdles that need to be overcome and we seem to manage to fuck everything up.

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Its clear you haven't a clue about marketing - lets just leave it there

Id be amazed if they sold more than 50 of these

Hmm, the price point of these looks like it's not really worth the hassle of administering them, for any gains.

Sky_Blue_Dreamer said:

That could have a negative effect as fans would feel like the club are pulling a fast one given that only 6 of the 23 games would be a decent saving. There's 5 cat C which would be spending £4 extra.

It'd be a PR nightmare as it comes across as disingenuous and treating the fans like idiots.

EDIT; just realised you talk about doing the vouchers at Cat C prices. Point still applies though as it would still come across as disingenuous as the suggested savings given only apply for 6 matches.

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No it doesn't as its savings up to £10 - again you don' have a clue so why talk about it??

On another thread you were suggesting some idea about getting away fan revenue which means we'd lose money!

Sky_Blue_Dreamer said:

EDIT; just realised you talk about doing the vouchers at Cat C prices. Point still applies though as it would still come across as disingenuous as the suggested savings given only apply for 6 matches.

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At least you wouldn't lose cash buying one, so it's far less complicated to explain why you should have one!

NorthernWisdom said:

At least you wouldn't lose cash buying one, so it's far less complicated to explain why you should have one!

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Exactly

Message must be simple. The pricing must be straightforward as everyone will divide the total by 6 and that is it. People buying these want an offer per game that is easy to access and simple to calculate.

Complexity of message is a killer

They should have made the lowest price point the offer for all games - £20 and then the message is easy - save up to £10 if you choose these games and £5 if you choose these

No one will buy this so unless they really are dumb they do not want to sell any and have just made an offer as they feel obliged to

Grendel said:

they do not want to sell any and have just made an offer as they feel obliged to

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You have to say, the cost of marketing them, and processing them (not much, but still some, and will divert staff from doing something else) probably makes them utterly pointless too, given they'll probably sell about a dozen!

Grendel said:

Its clear you haven't a clue about marketing - lets just leave it there

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It's not exactly rocket science is it. Paint whatever you do in the best possible light even it's disingenuous. Rely on people not paying attention or being a bit stupid.

You're on about marketing of ST and match packages as the price per game and the saving from it.

When ST's are put on sale the blurb from the club says "cost of £299, or £13 per match, making it a significant saving on matchday prices.
The match packages the same. "cost of £144, or £24 per game, and a potential saving of up £36"

They specifically point out the cost per game and the saving made.

So do exactly the same with a points system. "A ticket will be 20 points, or £20, which is a saving of up to £10 on matchday prices".

You could market it in exactly the same way you do ST and match packages.

Sky_Blue_Dreamer said:

It's not exactly rocket science is it. Paint whatever you do in the best possible light even it's disingenuous. Rely on people not paying attention or being a bit stupid.

You're on about marketing of ST and match packages as the price per game and the saving from it.

When ST's are put on sale the blurb from the club says "cost of £299, or £13 per match, making it a significant saving on matchday prices.
The match packages the same. "cost of £144, or £24 per game, and a potential saving of up £36"

They specifically point out the cost per game and the saving made.

So do exactly the same with a points system. "A ticket will be 20 points, or £20, which is a saving of up to £10 on matchday prices".

You could market it in exactly the same way you do ST and match packages.

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Its not in any way disingenuous its actually fairly transparent - Its a very easy communication message.

I'm beginning to think you work on the marketing team at CCFC as its an utterly ridiculous suggestion.

Can’t even be arsed to read your entire post but points sounds daft. Nobody is pissing about working out how many points they’ve got down the local before going.

NorthernWisdom said:

Hmm, the price point of these looks like it's not really worth the hassle of administering them, for any gains.

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The only way it’s worthwhile is if you want to attend every single Cat A game left

hill83 said:

Can’t even be arsed to read your entire post but points sounds daft. Nobody is pissing about working out how many points they’ve got down the local before going.

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Its just price and it should be the lowest price point of the cheapest games - or throw some incentive in at it like free parking (which can be arranged with Glide) and / or refreshment vouchers to give the offer some unique appeal both of which cost far less than the consumer perceived value

This I'm afraid looks like "we have to do it so lets make it not attractive so there is no take up"

I'd brace for next season ST prices as well. Will start at £375 going to £425 is the way this is heading

Grendel said:

Its just price and it should be the lowest price point of the cheapest games - or throw some incentive in at it like free parking (which can be arranged with Glide) and / or refreshment vouchers to give the offer some unique appeal both of which cost far less than the consumer perceived value

This I'm afraid looks like "we have to do it so lets make it not attractive so there is no take up"

I'd brace for next season ST prices as well. Will start at £375 going to £425 is the way this is heading

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I wouldn’t have an issue with season ticket prices increasing next season to be honest. I think you are right on £425.

Or keep it the same as this season and have 1.5 PUSB points added to the ticket per goal we score which we can use in the shop to buy anything but shirts.

Grendel said:

or throw some incentive in at it like free parking (which can be arranged with Glide) and / or refreshment vouchers to give the offer some unique appeal both of which cost far less than the consumer perceived value

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In a wider sense, and moving in with Wasps probably ruins the specifics of my (not so!) cunning plan, but I'd have done away with match packages, and instead offered a Coventry Sporting type deal where you got discounted prices / free tickets for CCFC, CRFC, Coventry Blaze, Coventry Bees (not no more!) etc. if you spent a certain amount with the clubs.

Danger again of complexity but, spend £100 with CCFC, get a CRFC ticket free could have expanded userbase of Coventry teams... especially in city of culture year.

hill83 said:

I wouldn’t have an issue with season ticket prices increasing next season to be honest. I think you are right on £425.

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They're stupidly cheap atm compared to the match day prices. tbf there is a logic in getting people to sign up early, so budget more stable, and creates an illusion of demand.

Grendel said:

No it doesn't as its savings up to £10 - again you don' have a clue so why talk about it??

On another thread you were suggesting some idea about getting away fan revenue which means we'd lose money!

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I put at the bottom that afterwards I realised you were putting your own price of £20 rather than the actual £24, so it would either be the same price at Cat C.

As I said it's technically true but it's disingenuous. Yes, there is a saving of up to £10 per match. But that's only for 6 out of 23 matches. That's how marketing works and undoubtedly some people would be taken in but I bet you there'd be just as many pointing out the same thing I have that the level of saving is only true for a small number of matches and that for almost as many matches there is no saving to be made at all. Perhaps you just enjoy the feeling of duping people and 'getting one over them"?

As for the away fans, it's not about what is best for us. It's about what's fair overall. If you're a club that sends a big away following you're actively giving a rival money. If other clubs only send small followings to you then you're losing out. How is that fair? Why bother selling tickets that will give a rival a financial advantage over you? It'd be like Easyjet selling tickets for RyanAir flights or Jaguar dealerships selling BMW's.

Grendel said:

Its not in any way disingenuous its actually fairly transparent - Its a very easy communication message.

I'm beginning to think you work on the marketing team at CCFC as its an utterly ridiculous suggestion.

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OK, maybe misleading is a better word.

Sky_Blue_Dreamer said:

I put at the bottom that afterwards I realised you were putting your own price of £20 rather than the actual £24, so it would either be the same price at Cat C.

As I said it's technically true but it's disingenuous. Yes, there is a saving of up to £10 per match. But that's only for 6 out of 23 matches. That's how marketing works and undoubtedly some people would be taken in but I bet you there'd be just as many pointing out the same thing I have that the level of saving is only true for a small number of matches and that for almost as many matches there is no saving to be made at all. Perhaps you just enjoy the feeling of duping people and 'getting one over them"?

As for the away fans, it's not about what is best for us. It's about what's fair overall. If you're a club that sends a big away following you're actively giving a rival money. If other clubs only send small followings to you then you're losing out. How is that fair? Why bother selling tickets that will give a rival a financial advantage over you? It'd be like Easyjet selling tickets for RyanAir flights or Jaguar dealerships selling BMW's.

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Fans are well aware their club doesn’t profit of away games - I doubt there would be any significant increase if they did

Sky_Blue_Dreamer said:

I put at the bottom that afterwards I realised you were putting your own price of £20 rather than the actual £24, so it would either be the same price at Cat C.

As I said it's technically true but it's disingenuous. Yes, there is a saving of up to £10 per match. But that's only for 6 out of 23 matches. That's how marketing works and undoubtedly some people would be taken in but I bet you there'd be just as many pointing out the same thing I have that the level of saving is only true for a small number of matches and that for almost as many matches there is no saving to be made at all. Perhaps you just enjoy the feeling of duping people and 'getting one over them"?

As for the away fans, it's not about what is best for us. It's about what's fair overall. If you're a club that sends a big away following you're actively giving a rival money. If other clubs only send small followings to you then you're losing out. How is that fair? Why bother selling tickets that will give a rival a financial advantage over you? It'd be like Easyjet selling tickets for RyanAir flights or Jaguar dealerships selling BMW's.

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You'd at least be saving something worthwhile on two categories, and not losing on the other. At the very least it'd encourage people who go to a few games to maybe sign up as they wouldn't lose cash, whichever games they chose, and a possible saving of up to 33% is not bad, really. 20% saving on category B would be alright too.

If you don't know which games you're going to, however, the current system means you'd be barking mad to get a package!

hill83 said:

Can’t even be arsed to read your entire post but points sounds daft. Nobody is pissing about working out how many points they’ve got down the local before going.

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If someone's making that late a decision on whether to go or not and can't be arsed with it they can pay the matchday price on the gate.

Sky_Blue_Dreamer said:

I put at the bottom that afterwards I realised you were putting your own price of £20 rather than the actual £24, so it would either be the same price at Cat C.

As I said it's technically true but it's disingenuous. Yes, there is a saving of up to £10 per match. But that's only for 6 out of 23 matches. That's how marketing works and undoubtedly some people would be taken in but I bet you there'd be just as many pointing out the same thing I have that the level of saving is only true for a small number of matches and that for almost as many matches there is no saving to be made at all. Perhaps you just enjoy the feeling of duping people and 'getting one over them"?

As for the away fans, it's not about what is best for us. It's about what's fair overall. If you're a club that sends a big away following you're actively giving a rival money. If other clubs only send small followings to you then you're losing out. How is that fair? Why bother selling tickets that will give a rival a financial advantage over you? It'd be like Easyjet selling tickets for RyanAir flights or Jaguar dealerships selling BMW's.

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At £20 you are saving on all but I think 6 matches a substantial amount - and that is a value for money offer to any consumer.

No club would ever vote for the away fan rule so by definition its fair

NorthernWisdom said:

At least you wouldn't lose cash buying one, so it's far less complicated to explain why you should have one!

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I agree with Grendel that the match packages are poorly priced and at most should be the same price as the cheapest game.

Sky_Blue_Dreamer said:

I agree with Grendel that the match packages are poorly priced and at most should be the same price as the cheapest game.

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Then I'm completely lost what you're arguing about.

NorthernWisdom said:

Then I'm completely lost what you're arguing about.

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Two separate things. First is that this match package is poorly priced and offers little incentive to buy one. The different pricing categories seems to have complicated the pricing of them and made it uncertain whether it is good value (Cat A yes, Cat B not really, Cat C not at all). This is where I agree with Grendel and at most the price per match should have been equivalent to Cat C.

Secondly, a suggestion was made about some sort of alternative using a 'points' system to reflect the differences in price categories and so you would be making a saving on all categories. You could therefore choose to use your points to go to more Cat C games or fewer Cat A.

I then expanded on how the points system could reflect things like concessions tickets. Match packages are supposed to be flexible so you can either use them yourself or go along with others. If you want to go as a family with kids or whatever it's not worth using a voucher for them as a concession ticket is cheaper. So then you've got the hassle of having one ticket using a voucher then others paying cash. It would be slightly more complicated but add flexibility.

There's nothing to say match packages like these could not still be available alongside the system for those that want them alongside standard matchday ticket prices.

I think it's the use of the word 'points' that are putting people of. It would effectively work like a PayPal account. You put funds into it and then use them to pay for stuff as and when you want to. When it gets low you top it up. Advantage to using it being it makes tickets cheaper as the club benefits cos it gets the money in earlier.