David O'Day
Well-Known Member
Yes, I didn't say it had sold out of available tickets though. Probably should read the posts I was referencing before commenting.
Matchday Ticket Prices (15 Viewers)
- Thread starter stgeorge1966
- Start date
pusbccfc
Well-Known Member
I'd be very impressed if he doesn't return to those prices.
I'd equally be surprised. As Evo said, it's strange that he's so keen to charge the highest prices in the division for tickets but will just about break even/make a loss on every pint sold.
David O'Day
Well-Known Member
He's not making a loss on each pint is he.
pusbccfc
Well-Known Member
Depends on lots of factors.
Either way, he's certainly not maximising profits like he's trying with tickets! And it certainly debunks the idea that we shouldn't complain about ticket prices if we want a good team!
bigfatronssba
Well-Known Member
Evo1883
Well-Known Member
Sure , but the prices are still too high , especially for kids
David O'Day
Well-Known Member
Given that people are turning up earlier and drinking more (they have run out of lager in the bars by the corner at half time) have you seen the figures to back up what you say? Also no one has said "shouldn't complain about ticket prices if we want a good team" stop making shit up. All people have said is at the game against brum well probably sold enough 45 quid tickets to make it financially worth while for te club.
bigfatronssba
Well-Known Member
I don’t disagree.
However the club are using traditional supply and demand to calculate ticket prices.
What do you suggest they use instead?
pusbccfc
Well-Known Member
There's multiple posts in this thread saying things about needing to find a way to compete at the top.
Ultimately, most think it's too expensive but we can all point to the financial positives of it. Doug knows what he's doing and it's paying off.
I hope the £3.60 pints continue
pusbccfc
Well-Known Member
Good job others don't do the same, or we'd be paying £45 at every away ground!
bigfatronssba
Well-Known Member
What are others using then?
What do you think a maximum ticket price should be and why?
Brighton Sky Blue
Well-Known Member
To be clear, I think those prices are far too much for second tier football. My point was simply the club will have estimated how many tickets they'll sell at those higher prices and from a purely financial perspective it makes sense.
pusbccfc
Well-Known Member
Some have parachute payments, others are charging prices comparable with others in the division.
Pompey sell out every week and know we would sell out at their place. They didn't charge us £45 even though they could have.
bigfatronssba
Well-Known Member
But there has to be a calculation.
When selling anything a business doesn’t just pluck a figure out of the air.
Most agree £45 is too much, so what should it be any why?
pusbccfc
Well-Known Member
Understood but why are we the only ones charging that?
Plenty clubs in this division are selling out and not charging those prices.
Evo1883
Well-Known Member
Boro are charging almost 20 pound less for an under 18 , for example
Brighton Sky Blue
Well-Known Member
Because King wants to make as much money as possible from all the revenue streams the club's got.
pusbccfc
Well-Known Member
Which is fair enough, but why aren't others doing this?
bigfatronssba
Well-Known Member
We’re not. Leeds charged us the same last year didn’t they?
bigfatronssba
Well-Known Member
Midweek game
Brighton Sky Blue
Well-Known Member
Without putting too fine a point on it, they're thinking more ethically than we are.
pusbccfc
Well-Known Member
Or they are aware if they kept charging those prices, people would walk away when the performances don't match the price?
Evo1883
Well-Known Member
We dont charge that for any game
pusbccfc
Well-Known Member
They did, there are one or two clubs who have tried it.
And, with respect to Leeds, the reciprocal deals led to their away fans often paying very low prices.
Brighton Sky Blue
Well-Known Member
If that happened the club would drop them I guess. But right now the club's a hot ticket, they'll sell more than enough at that price.
bigfatronssba
Well-Known Member
Our ticket revenue is almost certainly currently at the highest level in our history.
Our wage bill is one of the lowest in the division
We have a modern ground for which we receive all of the income.
Yet we’re still making a loss. Why? Because the game has been completely distorted by the mega rich owners of other clubs. There is nothing we as a club can do about that.
Without maximising income, our only options are to borrow unsustainable amounts of money, or to slash the playing budget.
That is literally the only choice
Our wage bill is one of the lowest in the division
We have a modern ground for which we receive all of the income.
Yet we’re still making a loss. Why? Because the game has been completely distorted by the mega rich owners of other clubs. There is nothing we as a club can do about that.
Without maximising income, our only options are to borrow unsustainable amounts of money, or to slash the playing budget.
That is literally the only choice
pusbccfc
Well-Known Member
Maybe so. Although Doug mentioned he could rethink ticket prices when the new TV deal came in. He didn't.
Evo1883
Well-Known Member
We dont have one of the lowest wage bills in the division
bigfatronssba
Well-Known Member
The cheapest Middlesbrough season was over £200 more than our standard ones
Evo1883
Well-Known Member
And thats terrible , but we arent paying that and their matchday fans will be paying the same as ours on the night
Brighton Sky Blue
Well-Known Member
Ultimately he's a businessman who'll be looking to maximise whatever return he'll get from the club. I maintain that I don't see him here for the long term, he's turning the club into a very attractive package he can sell for a big sum.
High ticket prices make sense from his point of view.
bigfatronssba
Well-Known Member
What is it then?
Evo1883
Well-Known Member
Its almost certainly in the top half
Evo1883
Well-Known Member
Wages were down as 23.5 million in 2024