I've been discussing above But:
1) when he came in everything was based on 5 years. Players contracts were 4 years, rental agreement was 5 years.
2) he's built up the commercial side of the club massively and quickly.
3) Pruned the squad to a streamlined mode with value and strength. we're now a side that can regularly compete for to the top 6, with a decent and big name manager.
4) bought the Stadium - the key one. It requires a bit of maintenance, bit of investment - but crucially its within the club structure. To me, in its current state, it only makes sense when you're looking to sell the total package.
5) The current squad appears to be reaching the first part of their contracts. first batch of post Vik and Hamer contracts up for renewal next season. Can we afford this? crucially - Can Doug?
6) Hes not in it for the love of the club or game - hes here to make money, Hes also a hedgefund manager
ultimately Doug is risk averse. Does he want to stay and gamble on getting us to the premier league? Thats gonna take further investment. Or Does he take what is likely to be around £30m profit whilst we are where we are.
I'm probably wrong, But i get the feeling - as Tim Fisher once aluded to, we're at the top of the cycle.