Why is everyone so keen for prices to go up? A 5% increase is about 300K, that's about one seventh of a Norman Bassette It helps, but it's not going to make any real difference. We have a big ground compared to most, there's a lot to be said for trying to maximise people through the gates and keeping the community engaged and sustain attendance growth. There are direct and indirect benefits to that, both short and long term.
Of course, people would swallow a 5% increase, I think that would be ok, but it won't make one iota of difference to our ability to compete financially with parachute payment clubs. The only way do do that is through player sales and astute recruitment. That's how we try to move forward, and while we do that we should keep people coming through the turnstiles in as big numbers as possible. It's a fine balance though.