Grendel
Well-Known Member
Most are
Remember if Doug makes one more pound revenue on this he’s got it right
Doug King live on air Monday (1 Viewer)
- Thread starter AFCCOVENTRY
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Most are
Remember if Doug makes one more pound revenue on this he’s got it right
You’re point about not putting a 300% increase on loyal fans doesn’t make a lot of sense either if that’s what you’re referring to.
clint van damme
Well-Known Member
It depends on your point of view, if you don't give a fuck about loyalty and upsetting sections of your fanbase then no, it doesn't.
You do this tactic all the time. Not sure if it has a term but kind of applying the extreme opposite logic. Sometimes it can be effective but somehow you always twist it to such an extent it doesn’t work then just keep making different points every time anyone responds, so I won’t.
Grendel
Well-Known Member
Also as someone keeps pointing out the rooms are rubbish. I’ve had meetings there years ago it’s really not premium
look at Sunderland’s marketing and imagery versus ours
The imagery looks like it’s a box at Luton
www.ccfc.co.uk
Compare to this
look at Sunderland’s marketing and imagery versus ours
The imagery looks like it’s a box at Luton
Executive Boxes - Coventry City
www.ccfc.co.uk
Compare to this
Grendel
Well-Known Member
“if we do well they will come”
They certainly need a decent marketing team to revamp the photos and webpage.Also as someone keeps pointing out the rooms are rubbish. I’ve had meetings there years ago it’s really not premium
look at Sunderland’s marketing and imagery versus ours
The imagery looks like it’s a box at Luton
Executive Boxes - Coventry City
Compare to this
KenilworthSkyBlue
Well-Known Member
Also as someone keeps pointing out the rooms are rubbish. I’ve had meetings there years ago it’s really not premium
look at Sunderland’s marketing and imagery versus ours
The imagery looks like it’s a box at Luton
Executive Boxes - Coventry City
Compare to this
Rooms are rubbish and the package in reality is pretty dire.
croatskyblue
Well-Known Member
No nor do I, but what can you do, it’s the way of the world. I’m not blinded by sentimentality, but I do pine for the days when the club was part of the community as opposed to a commercial operation & ‘brand’ that happens to be in the vicinity.
but if we’re gonna do it then I can see what King is doing- all in. He’s basically taking a calculated punt with the boxes.
croatskyblue
Well-Known Member
then why do you keep trying to convince everyone that he’s made a huge ballsup on executive boxes? It’s like a crusade you’re on
croatskyblue
Well-Known Member
says there is a waiting list there, does that mean there actually are loads wanting to get one, or have I got it wrong.. or is it a marketing ploy
croatskyblue
Well-Known Member
So after all these years of highlighting that we have no money, we are now saying we shouldn’t actually bother trying to get more money in. You couldn’t make it up
GIMOC
Well-Known Member
says there is a waiting list there, does that mean there actually are loads wanting to get one, or have I got it wrong.. or is it a marketing ploy
lol - based on old prices. let’s how many take up a box with the new prices
croatskyblue
Well-Known Member
gotcha
clint van damme
Well-Known Member
Can you point out where I've said that?
I'll save you the time as I clearly haven't.
All I've said is let's not rinse certain sections with a 300 percent rise in one hit, its really quite simple.
I've paid the rise on my ST without complaint as has everyone else.
Matt smith
Well-Known Member
Proof is in the pudding this summer
can’t say I’m convinced by him
infrastructure new pitch improved commercialism is all great but I don’t care if we’re at the bottom end of the division
rather have a shit training ground etc, we’ve done alright up until now, that’s if it comprimises first team success
if we start the season poor, I’ll be coming for DK way way before MR and AV
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croatskyblue
Well-Known Member
You said “I'm not sure what difference a couple of 100k is going to make?”
I know where you’re coming on your point, but saying that a few hundred grand is irrelevant to us is one of the most stupid things anyone has said on this whole topic.
clint van damme
Well-Known Member
To improve us from last season it won't make a huge amount of difference yet it can, and appears to be, causing quite a bit of ill feeling.
Given the atmosphere around the club and the bond between the club and the fans, is that worth jeopardising it for? I personally wouldn't say so, especially when we've got at least one large transfer fee coming in which could support delaying the increase a season.
Matt smith
Well-Known Member
He’s coming out making a big song and dance about paying for updates and the training ground etc
guess what Doug? You own the football club
fans have done their bit going to be 16/17k season ticket holders
back the manager and you’ll have my support, don’t and you won’t, I don’t really care about anything else
Football teams are judged on results
croatskyblue
Well-Known Member
How has it been jeopardised? You have a few people moaning about boxes on here and on social media. Bit over dramatic to be honest.
it’s unbelievable that after all this time with no money people are now saying “actually we don’t need it, wouldn’t make any difference”, that’s utter bullshit
have you seen the teams coming down? We will need every penny to have a cat in hells chance
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croatskyblue
Well-Known Member
so King is now responsible for results as well?
Great_Expectations
Well-Known Member
Two threads now seemingly dedicated to discussion of the box pricing increase.
And I’ve sadly caught up with them both tonight, despite having no skin in the game.
Christ, we need a signing or a contract renewal pronto!
And I’ve sadly caught up with them both tonight, despite having no skin in the game.
Christ, we need a signing or a contract renewal pronto!
Matt smith
Well-Known Member
No he’s not completely responsible if at all
But he’s responsible for backing the manager and giving him the sufficient tools
I think all fans will have a greater knowledge of that than previous years purely because with vik sale there is the opportunity to spend, although spending doesn’t always guarentee success granted.
clint van damme
Well-Known Member
I never said it had been jeopardised, just there was a risk it could be.
And it's not a few people on social media, it's a large number.ber of box holders and a few of us who actually have some empathy for other supporters when we feel they've been harshly treated.
I want us to have a large as budget as possible, but not at any cost, not the sort of club I want.
mmttww
Well-Known Member
I think you're massively overestimating how many people will give a sh*t if a few boxes are empty at the start of the season, or that those people who do buy a box have had to pay a lot more.
croatskyblue
Well-Known Member
Not sure about that, the way things are going there will be a dedicated thread each match giving updates on how many boxes were occupied, probably submitted by GIMOC
clint van damme
Well-Known Member
I'm not overestimating anything, I've said in a subsequent post it's box holders and a few others that are bothered.
But there have also been gripes regarding the kids pricing away from the FZ and the SC discount age being increased.
He's needs to be careful how he goes about things and makes sure he brings people along, apart from the kid ticket rise I don't actually think he's done anything wrong apart from how he's gone about it.
But there have also been gripes regarding the kids pricing away from the FZ and the SC discount age being increased.
He's needs to be careful how he goes about things and makes sure he brings people along, apart from the kid ticket rise I don't actually think he's done anything wrong apart from how he's gone about it.
mmttww
Well-Known Member
Fair enough. I'm wading in on this like it matters to me, when all that affects me directly is what hasn't been announced (match day prices)!
Grendel
Well-Known Member
You do realise this is Ring of Steels latest identity?
clint van damme
Well-Known Member
I thought so
mark82
Moderator
Can't argue that the Sunderland box is much better value. I've done boxes a few times through work, our offering seems really poor compared to what I've been to (which admittedly have been mostly premier league).Also as someone keeps pointing out the rooms are rubbish. I’ve had meetings there years ago it’s really not premium
look at Sunderland’s marketing and imagery versus ours
The imagery looks like it’s a box at Luton
Executive Boxes - Coventry City
Compare to this
Sky_Blue_Dreamer
Well-Known Member
But you can find the price point the other way too. If you charge too much and not all the boxes sell, then next year you adjust the price down until you hit the sweet spot of being able to sell the boxes without having a waiting list. If charging the larger amount generates more income in the intervening years than staggering upwards at lower prices then going high is the better strategy financially.
I'm not saying they will, but let's say the club sell all the boxes. Then that would suggest that in fact the price is correct, or even too low to what they could achieve, and staggering the price increase would in fact be a terrible decision. At this time no-one knows, but Doug has made that choice and will have to live or die by it.
As we've supposedly got a waiting list for boxes it does suggest that they have been priced far too low and there is significant missed revenue there. Whether that's 300% worth of missed revenue time will tell.
Sky_Blue_Dreamer
Well-Known Member
But this is corporate. It's not about 'loyal fans' - it's about businesses looking to entertain/impress stakeholders. It's a business proposition.
If the club had a sponsor and another company would pay 3 times as much for the privilege, you can bet that the club would be looking to get rid of the current sponsor as quickly as possible. Why should it be different for boxholders? It's a commercial decision.
If there are loyal fans who've had boxes up to now then perhaps it's just they've taken advantage of our poor performance and have got a service for a knock-down price because we couldn't attract people willing to pay more (though if there's supposedly a waiting list I'd suggest that's probably unlikely). Now they feel sure they can get people who will pay more then those fans will have to look at other means of attending that matches their budget.
It might seem harsh, but arguably DK has upped the price so that current boxholders don't renew, thus freeing us as many as possible for the reserve list or new clients who will pay more. But that's business,
Grendel
Well-Known Member
the waiting list is at the £8,000 price
good to see your business acumen is alive and well
