Corporate Season tickets/Executive boxes (4 Viewers)

[theferret]

You keep mentioning BCFC, they are a financial basketcase so they are not the best examples of good practice.

This is fair, and I am well aware that many clubs are 20K+ for corporate boxes. It is a convenient comparison, but not one you can dismiss entirely.

The point is really the sudden hike and where this leaves box holders from previous seasons. This could have been handled better and bridges not burnt. Remember also these local SMEs are the companies that typically sponsor the match ball or buy pitch side advertising or ad space in club publications. Small amounts I guess, but still important.

Anyhow, all the boxes sell at the new price and my argument falls apart I guess. Not sure they will, but time will tell.

 

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[Skybluecol]

I don't agree at all in the way it's been done....the club need to comms out these prices at the same time as the season tickets being released elsewhere to give people the option before areas of the ground that they could potentially move to have sold out....or for a 48hr period when ST H seats that haven't been continued are released to other STH so they have choice to move away from corporate to potential better seating.

What I do agree with is the big increase and 2 reasons;

1. Last 2 years (at least) we've been massively selling corporate/boxes at a low price/option that has impacted our clubs revenue. If they were increased as they should have been over the last few years then potentially could've ended up in line with where they now are and now matched to other top half championship teams.

2. I think we'll sell a high majority. How many boxes do we have? Assume Frasers will take 2, CBS will take 2, shirt sponsors will take 1 or 2. Marketing dept will target JLR, Severn Trent, Aston Martin, London Elec Vehicle, E.ON, IBM to start with. Let's remember it's not these business owners that will attend....senior/mid management...entertaining clients....sales target prizes for members of staff locally etc. If you researched other big businesses in the CV area I'm sure there's a long list for the marketing team to target first if that's the approach they're taking relating to the higher costs.

I suppose once a month has passed and news of what volumes have been sold will result in whether it's the right or wrong strategy....even so...the club need to learn on the approach to take with a big change to strategy as it has a massive impact on those fans who have backed the club through thick and thin and have a right to feel pushed aside and priced out of where they've been watching the City for the last few years since we've come home.

 

[Sky_Blue_Dreamer]

The one big test for me is the matchday prices.

If he dares put them at £35 for category A, that will seriously piss people off.

Assuming the categories are kept, I reckon £25, £30, £35.

 

[pusbccfc]

Assuming the categories are kept, I reckon £25, £30, £35.

That would be the thing that people kick off about.

Considering there would be about 12-15 Category A games, it's too much.

 

[David O'Day]

Matchday Boxes | Birmingham City Football Club

To use an example of a similar sized club but the demographic is entirely different these are Birmingham City's prices for their hospitality boxes.

Essentially it looks like we've set our prices roughly the same as their most exclusive box or to highlight how inept the club are, we've aligned them to a city which is the UK's 3rd richest in terms of GDP.

Blues are not an example of how to run a football club

 

[Sky_Blue_Dreamer]

That would be the thing that people kick off about.

Considering there would be about 12-15 Category A games, it's too much.

I think Cat A would be a bit high at that price too. But that's my feeling on what the club will be charging.

Will be interesting to see what price match packages are too. They've only really been worthwhile for Cat A the last couple of years.

 

[Kingokings204]

That would be the thing that people kick off about.

Considering there would be about 12-15 Category A games, it's too much.

kick off about what? It’s £2 more than cat A now.

 

[theferret]

Assuming the categories are kept, I reckon £25, £30, £35.

This would be a disaster. Games where the cheapest available adult ticket (with no family zone) is £35 would surely make us the most expensive in the league. Not sure we've earned the right to do that. People getting giddy thinking that because we sold out for two games that come along maybe once in every 10-15 years, people would happily pay £35 for run of the mill fixtures next season.

People forget that cat A attendances last season, up until the last couple of games, were poor compared to the previous season.

My big worry would be the concession pricing. With the FZ sold out, you'd surely see a big fall in the number of youngsters at games. Really hope we don't go to £35 for the cheapest ticket, but there will those that will no doubt defend this.

 

[David O'Day]

Anyway, I get it that people are going to be annoyed if they can't afford the new prices and yes the club should of announced these prices the same time as the general STs but we do need to massively improve our income if we want to see sustainable improved on field performances and offering similar to other clubs corporate deals is sensible.

 

[warwickskyblue]

That’s around 10 out of 30+ boxes which still leaves over 20+ boxes.

20 boxes at £25k each is half a mil. Less then 10% of season ticket revenue I reckon, although that’s without drinks purchases etc.

Around £500,000 or around 1100 ST holders, or around 600 Cat A tickets per game. But 1100 ST holders will spend more in the ground on a match day than the 240 ever will.

 

[chiefdave]

thats a strange take. It’s not an auction. that would be very amateurish if the club went down the route of dropping prices if they don’t sell out once the season starts

Why would it be amateurish? That's how these things work in pretty much every line of the entertainment industry, which essentially is the field corporate is operating in. You charge the highest price first and if you don't sell them you look at lowering the price or reaching out to people with targeted offers

I regularly get offered a box at the O2 for non-sold out events that works out cheaper per person than regular tickets but the O2 is considered one of the most successful venues in the world

Even regular event tickets work like this now with platinum tickets and dynamic pricing. Regular tickets offered first at premium prices and if they don't sell the price drops

 

[David O'Day]

Why would it be amateurish? That's how these things work in pretty much every line of the entertainment industry, which essentially is the field corporate is operating in. You charge the highest price first and if you don't sell them you look at lowering the price or reaching out to people with targeted offers

I regularly get offered a box at the O2 for non-sold out events that works out cheaper per person than regular tickets but the O2 is considered one of the most successful venues in the world

Even regular event tickets work like this now with platinum tickets and dynamic pricing. Regular tickets offered first at premium prices and if they don't sell the price drops

It is mad that people seem to think if they don't sell every box they will just leave those boxes empty for the rest of the season.

It's also the standard retail model, sell at the RRP you have set first and then discount and promo any you have left.

 

[rob9872]

The only point I've not seen raised is the fact we only have one level of pricing. Basically take it or leave it which is ok if we're selling out everywhere and a massive waiting list at higher prices, but we don't. 25k half way line, food and drinks package, seats, programmes, parking, yep for where we are fine, but it's the same price in the corner near either away fans or family zone.

Tbh I'm also surprised a bit that it isn't eg 15k-18k bracket for existing to teat their loyalty in an increase but also reward them
then 25k for new purchasers.

 

[GIMOC]

Why would it be amateurish? That's how these things work in pretty much every line of the entertainment industry, which essentially is the field corporate is operating in. You charge the highest price first and if you don't sell them you look at lowering the price or reaching out to people with targeted offers

I regularly get offered a box at the O2 for non-sold out events that works out cheaper per person than regular tickets but the O2 is considered one of the most successful venues in the world

Even regular event tickets work like this now with platinum tickets and dynamic pricing. Regular tickets offered first at premium prices and if they don't sell the price drops

so you are now comparing the football club to the O2? Completely different entity.

I find it laughable that many on here are happy that corporate fans are being priced out and ousted after being loyal customers for years for the good and certainly bad times (most all had boxes at St Andrews) and for king to put the price up like that is a liberty. If sisu pulled this stunt would have been uproar. King doing it, people get brainwashed.

if boxes aren’t sold at the rrp as someone put on here, then it shows how a bad businessman king is.

 

[slowpoke]

so you are now comparing the football club to the O2? Completely different entity.

I find it laughable that many on here are happy that corporate fans are being priced out and ousted after being loyal customers for years for the good and certainly bad times (most all had boxes at St Andrews) and for king to put the price up like that is a liberty. If sisu pulled this stunt would have been uproar. King doing it, people get brainwashed.

if boxes aren’t sold at the rrp as someone put on here, then it shows how a bad businessman king is.

Well let’s see if they do sell, my hunch they will and might already have been sold or buyers lined up.

 

[Peter Billing Eyes]

When we played at Highfield Rd., I negotiated prices on an executive box for a season at the back of the main stand for the company I then worked for. Granted, we were in the premiership at the time, but this was 1995. The cost for a box which could host on recollection maybe 8 people was £11k per season excluding F&B and cup games.

In the end they waited and elected to have a table in the new hospitality section of the East Stand which cost more money but was in a suite amongst several other businesses. I left the company before deal was concluded, but I think in total the package including F&B ended up costing nearer £50k for the year. I was lucky enough to be invited along as a guest a couple of times and as I recall, the table seated 10, possibly 12 guests.

 

[Balli001]

so you are now comparing the football club to the O2? Completely different entity.

I find it laughable that many on here are happy that corporate fans are being priced out and ousted after being loyal customers for years for the good and certainly bad times (most all had boxes at St Andrews) and for king to put the price up like that is a liberty. If sisu pulled this stunt would have been uproar. King doing it, people get brainwashed.

if boxes aren’t sold at the rrp as someone put on here, then it shows how a bad businessman king is.

And if they do sell it shows you are wrong and just whining at having to pay more

 

[GIMOC]

And if they do sell it shows you are wrong and just whining at having to pay more

having to pay more? im not in the box. Not my cup of tea but many people I know are.

If they sell all the boxes then great, I’ll look silly. Only time will tell

 

[KenilworthSkyBlue]

Blues are not an example of how to run a football club

Neither are we particularly.

 

[KenilworthSkyBlue]

There’s obviously some merit to the prices given that most championship clubs have their boxes on offer for similar price - indeed you could level the same comments to Bristol who are similar size and offer their boxes for 50k plus, or Preston who again offer them at 25k as do Blackburn

The argument isn't that the club shouldn't align itself to the market rate, it's more the fact that the price shift has been so immediate without due consideration on the impact this might have.

 

[slowpoke]

having to pay more? im not in the box. Not my cup of tea but many people I know are.

If they sell all the boxes then great, I’ll look silly. Only time will tell

I’m going to stick my neck out here. I know someone with a box last season, apparently the price has gone up a lot, more than double. I’d say the club would prefer someone else to have it perhaps.

 

[KenilworthSkyBlue]

Is it ridiculous? Big businesses have things like this as a perk or to entertain clients. Would the corporate clientele at most championship clubs be mainly local SMEs?

I work with businesses upwards of £100m turnover to a near £3bn turnover. I can absolutely assure you that's not a thing - not in terms of buying boxes of random clubs in the EFL anyway.

The majority of corporate members of Championship clubs will be local businesses from the vicinity of each respective area/region.

 

[Kingokings204]

I’m going to stick my neck out here. I know someone with a box last season, apparently the price has gone up a lot, more than double. I’d say the club would prefer someone else to have it perhaps.

yes I think it’s 2 fold. It’s extra money and it’s a different clientele

 

[hill83]

“Woke up this morning feeling fine”

 

[NorthernWisdom]

and yes the club should of announced these prices the same time

This is the main issue. Drip feed of different areas has made it impossible for people to decide what's best for them, and even denied some options as a result.

 

[slowpoke]

yes I think it’s 2 fold. It’s extra money and it’s a different clientele

Agree, I think the box I’m referring to would be ideal at a certain building in Much Park Street.

 

[pusbccfc]

kick off about what? It’s £2 more than cat A now.

£33 is already far too much.

£35 is a disgrace, especially considering the sheer amount of Cat A games next season.

The likes of Norwich at home being Cat A last season was baffling.

 

[slowpoke]

Not sure about matchday prices and premium games I’d think one price across the board would be best.

 

[rob9872]

Basically it's you've enjoyed it cheaper but you're not special any longer unless you’ve got real funds, so get back in the crowd with the rest of us plebs. Tbf it's why most if you started supporting and once you get over your egos, you'll probably enjoy it a lot more.

 

[Nick]

Around £500,000 or around 1100 ST holders, or around 600 Cat A tickets per game. But 1100 ST holders will spend more in the ground on a match day than the 240 ever will.

Depends how much of the money spent in the ground we get so it might not be relevant.

 

[Nick]

“Woke up this morning feeling fine”

Pass me a Doug King mask please.

 

[NorthernWisdom]

Basically it's you've enjoyed it cheaper but you're not special any longer unless you’ve got real funds, so get back in the crowd with the rest of us plebs. Tbf it's why most if you started supporting and once you get over your egos, you'll probably enjoy it a lot more.

That's fine, if they'd given the chance to get back in the crowd at the same time as everybody else

 

[MalcSB]

If they sell then it's a decent strategy and would likely see the prices rise again the season after. If they don't then it's information for how much they may need to lower the following season's price.

Although there is apparently a waiting list, it's quite possible a number of them will not be willing to pay the much higher price and that waiting list completely disappears.

It’s equally possible that they have looked at the “names” on the waiting list and decided that they would easily pay more - or even canvassed them to assess what they would be willing to pay - and so they might sell quickly when the reserved period ends.

 

[Robinshio]

Not sure about matchday prices and premium games I’d think one price across the board would be best.

midweek could be discounted as always harder to get people in . I would go £30 weekend £25 mid week (unless midweek v 1 of the big 5 or 6)

 

[Skybluedownunder]

that’s where the issue lies for many. when you think of corporate you think VIP treatment but it’s certainly not what you call first class service. You pay for what you get and the price does not reflect the service

I got a blowjob in the bathroom in the box before the match once from a waitress… great service hahaa


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