KenilworthSkyBlue
Well-Known Member
Because it would've given the club a semi-accurate steer of the furthest they can push a price increase.
Corporate Season tickets/Executive boxes (9 Viewers)
- Thread starter pusbccfc
- Start date
Because it would've given the club a semi-accurate steer of the furthest they can push a price increase.
King wasn't here last seasons that isn't a mistake he has to live with. The price is the price. If we go down the price will be reduced and no doubt people who couldn't afford championship football in a box will come back.
No, it's good business. There are only 30 odd box holders and when a company I worked for had a box, Tynan was on the phone every 10 minutes. Imagine a business consulting with their customers ahead of a 200% price increase, how bonkers is that
GIMOC
Well-Known Member
But isn’t that what we’re talking about here? No one mentioned atmosphere. We’re talking about the potential of many boxes being vacant and the club losing out in the long term
Irrelevant if the target audience is not the same, which it seems it clearly isn’t.
The club can have a relationship with local corporates through various avenues. They don’t owe everyone a box at league 2 prices.
KenilworthSkyBlue
Well-Known Member
No, it's good business. There are only 30 odd box holders and when a company I worked for had a box, Tynan was on the phone every 10 minutes. Imagine a business consulting with their customers ahead of a 200% price increase, how bonkers is that
It's a pretty obvious concept. If you're going to dramatically increase your prices consult your customers first that this is happening and what roughly it will be. If you get a severe pushback it's probably wise to reassess your price position.
The notion some are suggesting is idiotic. You don't dive in headfirst then deal with the consequences later. All that's doing is simply alienating your highest paying customers.
As I said before if they don't sell them out for the whole season they will do match day packages that will carry a premium too. I do think a decent number will still be sold I doubt the club will lose money. May not make more.
The target audience is exactly the same. It is local business.
Also, nobody has said the club owe anybody anything. Argue the points being made, not those you have made up in your head
KenilworthSkyBlue
Well-Known Member
But the target audience isn't the same, so that calls more for further consultation given we have few corporate partners and the vast majority are SMEs.
No one is saying this. You're pushing this narrative because your point is idiotic. As stated I would've been 'happy' to have paid 40% above the previous price as would've most box holders that I've spoken to. But to increase it by 200% or whatever it is, is abhorrent and senseless.
HuckerbyDublinWhelan
Well-Known Member
You’d be surprised who uptakes these things - I worked with a law firm up north and they had boxes at Burnley, Preston and Blackburn. They’d have paid a premium for them boxes
you could look at someone like Ward and Rider who would likely take the club up being a local firm. There’s a number of professional firms that would pay the money. I’d imagine this is the target audience of King - not the mad hatters and their coked up mates
people are grumbling now because they have to pay Championship prices - we couldn’t keep on charging League two prices
GIMOC
Well-Known Member
but then that would look stupid on the clubs part. From having every box sold to potentially half being vacant is a dangerous game to play and trying to sell on a game by game basis. also the money made by bar sales could be impacted too.
They’re losing out by not maximising revenue from them too though. Time will tell if the chosen price point pays off.
Going round in circles on this. Similar to the season ticket stuff there will be loads of noise and when it settles the likelihood is it will be fine.
GIMOC
Well-Known Member
that is a shocking sweeping statement. many of the boxes were taken by local business who supported this club through thick and thin. the fact you think all these new businesses will come now and spend £25,000 is very naive.
pusbccfc
Well-Known Member
Fraser's will have 4/5 of them. CBS and Jaguar will have a few. There's hardly that many to go round.
KenilworthSkyBlue
Well-Known Member
Matchday Boxes | Birmingham City Football Club
To use an example of a similar sized club but the demographic is entirely different these are Birmingham City's prices for their hospitality boxes.
Essentially it looks like we've set our prices roughly the same as their most exclusive box or to highlight how inept the club are, we've aligned them to a city which is the UK's 3rd richest in terms of GDP.
To use an example of a similar sized club but the demographic is entirely different these are Birmingham City's prices for their hospitality boxes.
Essentially it looks like we've set our prices roughly the same as their most exclusive box or to highlight how inept the club are, we've aligned them to a city which is the UK's 3rd richest in terms of GDP.
GIMOC
Well-Known Member
If I remember rightly, they back tracked with the original season ticket prices in the end didn’t they? will they do the same with corporate?
GIMOC
Well-Known Member
That’s around 10 out of 30+ boxes which still leaves over 20+ boxes.
pusbccfc
Well-Known Member
KenilworthSkyBlue
Well-Known Member
Why would they have 4/5? Jaguar don't associate themselves with the club from my knowledge. CBS will likely have some granted.
You're looking at 5/6 taken at most by the above.
KenilworthSkyBlue
Well-Known Member
£27,000 plus VAT and you have to sit inside.
Boxes are nice inside but yeah it's appalling that you don't have outside seating. It's the same at Forest.
pusbccfc
Well-Known Member
That's not many in the scheme of things. Doug will be advertising them to corporate clients who will buy them for their businesses.
These boxes are solely aimed at businesses, hence the perks of advertisment on the windows etc.
Plus, he wouldn't need to sell them all to make significantly more than he did on charging £8k
They backtracked slightly but will have increased revenue no doubt.
I haven't seen anyone suggest that prices should be kept at current levels, there is universal acceptance they needed to rise. It's an eye-watering hike though, and it has been delivered late and with no consultation.
Of course, all the boxes sell out and you'll be free to say I told you so.
The target audience is not local businesses, it’s whoever will pay the asking price.
The whole discussion is dissatisfaction of the pricing. A number of people have referenced that they are a local business or have been a supporter for years. The clear implication there is that the club owe them some loyalty for this, presumably cheaper prices, so yes that is what is being argued.
fernandopartridge
Well-Known Member
fernandopartridge
Well-Known Member
Ok - if the club wants fans to treat it as a take it or leave it consumer product then so be it
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@Mild-Mannered Janitor is it too late for us to send Dawkins and Tom Grennan some cash from the ST fund? I hate to think of loyal supporters falling on tough times because of this.
KenilworthSkyBlue
Well-Known Member
Local businesses are a huge benefactor the club's income. Who else you think purchases these boxes?
pusbccfc
Well-Known Member
Stadium sponsors and partners. They'll be in on it 100%.
JLR were just an example of a localish business that will be keen.
pusbccfc
Well-Known Member
From my view, a corporate box is a product but it has been treated as a jolly boys outing by many.
There are many ways of building customer relations and gauging pricing levels and phoning round customers doesn’t seem a good method to achieve either.
KenilworthSkyBlue
Well-Known Member
Why would they be keen when they haven't been keen for a decade. Aston Martin is the same, as is Severn Trent.
Stadium sponsors and partners aren't going to take up a massive % of the boxes. At most it'll be 15-20% of the stadium total.
