Does it not scream "Scam" like the previous magical number of £3million scam the week before?
If it doesn't Simon, I've got some investments in the South Sea area that you may be intersted in, can't lose, guaranteed huge returns, and no bubbles involved whatsover, definitely not.
The whole thing seems odd. It seems US based, hence paying in $, he won't get any publicity over there for this and everyone who has looked at the site has said it's terrible. It might be free advertising but that's not much use to him if everyone thinks it's a crackpot idea and his website is rubbish!
He hasn't taken out any advertisements with us to my knowledge.
If he wanted to pay us and take an advertisement, I dare say our sales team would talk to him. As they would any other potential advertiser.
However, we have run stories on his idea based on its news worthiness. There's no doubt it justifies coverage - whether or not you think he is legitimate, capable or trustworthy.