Coventry City have sold nearly 400 season tickets as they prepare for their second Sixfields campaign.
They are well ahead of schedule compared to last year when the decision to play their home games 35 miles outside their home city was not confirmed until July.
This time tickets have been on sale for six weeks, with prices pegged and City offering a new travel season ticket to ferry fans to Northampton, and supporters are being tempted with a weekly prize draw to take advantage of the cut-price ‘early bird’ offers.
The Sky Blues went into last season’s first home fixture against Bristol City having sold fewer than 500 season tickets, around eight per cent of the corresponding figure at the Ricoh Arena 12 months earlier.
They pulled in between 1,400 and 1,500 home fans for their Sixfields games with visiting supporters bumping the average attendance to 2,287.
The highest gate was 4,905 for the Boxing Day League game against Peterborough United and the lowest 1,214 for the FA Cup tie against Hartlepool United.
And the figures have a direct effect on Steven Pressley’s ability to recruit a competitive squad.
His budget was slashed by over a half to around £2million last term and he has admitted that will be trimmed again this summer, forcing him to be even more aware of value-for-money when he identifies his priority targets.
A club spokesperson said: “We are quickly approaching 400 season ticket sales and that is bearing in mind that, at this point last year, tickets had not yet gone on sale.
“While most are renewals, several fans who have signed up to season tickets this year didn’t do so at all last year.
“We know that the temporary move to groundshare has been extremely difficult for everyone, none more so than for our supporters.
"To that end, we reduced season ticket prices for the 2013/14 season and they have been frozen for the new campaign if fans buy before August 1.
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