Briatore will come across as a freak to most people because his expectations and cultural background are so different, but I think that's to underestimate him. I liked his obsession with winning and hatred for losing, and he was prepared to chop and change until they got the "strong man" who led them to promotion.
What was of equal interest was seeing three billionaires obsessing over saving £500 a match by reducing the number of flowers in corporate boxes, and agonising over whether to give Neil Warnock a couple of million quid. Just goes to show that it's not just SISU who are trying to run their club on a balanced budget.