Partnership with Sports Alliance (1 Viewer)

Nick · Jun 18, 2021

NEWS: Coventry City Announce Partnership With Sports Alliance

Coventry City FC is delighted to announce a new partnership with Sports Alliance, as the Club looks to continue to increase its engagement with fans grow and ultimately increase revenues across the club to further develop the first team squad.

www.ccfc.co.uk

Looks like another positive step.

To sum it up basically in amongst all the Jargon it will improve customer services, help try and sell more stuff, know the customers buying habits more so they can be sold more etc.

LastGarrison · Jun 18, 2021

Read this yesterday and it was surprising that it appears that they have never had a CRM system before it or looked at consumer trends.

Positive moves and messages to the fans though.

Nick · Jun 18, 2021

LastGarrison said:
Read this yesterday and it was surprising that it appears that they have never had a CRM system before it or looked at consumer trends.

Positive moves and messages to the fans though.

They would have had a CRM of some sort but I guess all of the data is just sat there doing nothing which is a waste.

hill83 · Jun 18, 2021

Just a way of making money out of us sisu out shfwf joys handbag Carl baker fisher nopm

LastGarrison · Jun 18, 2021

Nick said:
They would have had a CRM of some sort but I guess all of the data is just sat there doing nothing which is a waste.

Wouldn’t surprise me if it all just sat in an old school database rather than an actual CRM system though.

Either way shows progress and will help improve revenue as well as providing a better service to the fans.

KenilworthSkyBlue · Jun 18, 2021

It's great to see the club making strides to improve internal operations and bring it into the 21st century. Commercial and ticketing revenue is what we mainly rely on so it makes sense to try and maximise its potential.

Brighton Sky Blue · Jun 18, 2021

Does this mean the Sky Blue Sam fleshlights are on sale?

Skyblueweeman · Jun 18, 2021

Working with football clubs across a number of divisions in both the mens and womens game, it's really interesting and quite easy to see the difference in 'professionalism' between clubs.

These little things we seem to be doing off the pitch are all great steps in the right direction.

Wiseoldfool · Jun 18, 2021

Earlier in the week the club were advertising for a CRM executive so yeah it all seems positive

SBAndy · Jun 18, 2021

hill83 said:
Just a way of making money out of us sisu out shfwf joys handbag Carl baker fisher nopm

Couldn't have said it better myself.

chiefdave · Jun 18, 2021

Nick said:
They would have had a CRM of some sort but I guess all of the data is just sat there doing nothing which is a waste.

One of their advertising sales brochures a few years back mentioned how many active customers they have on their database and it was surprisingly high but they've never done anything with that data.

Philosoraptor · Jun 18, 2021

This is good stuff. You never know when you are going to run out of concentrated screenwash. A timely email will save all the trouble.

A monthly order of Sky Blue Duff or whatever the beer is named could be very successful.

Partnership with Sports Alliance (1 Viewer)

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