Coventry City FC is delighted to announce a new partnership with Sports Alliance, as the Club looks to continue to increase its engagement with fans grow and ultimately increase revenues across the club to further develop the first team squad.
www.ccfc.co.uk
Looks like another positive step.
To sum it up basically in amongst all the Jargon it will improve customer services, help try and sell more stuff, know the customers buying habits more so they can be sold more etc.
It's great to see the club making strides to improve internal operations and bring it into the 21st century. Commercial and ticketing revenue is what we mainly rely on so it makes sense to try and maximise its potential.
Working with football clubs across a number of divisions in both the mens and womens game, it's really interesting and quite easy to see the difference in 'professionalism' between clubs.
These little things we seem to be doing off the pitch are all great steps in the right direction.
One of their advertising sales brochures a few years back mentioned how many active customers they have on their database and it was surprisingly high but they've never done anything with that data.