New CCFC Superstore at the CBS (27 Viewers)

[Sky Blue Heaven]

https://www.ccfc.co.uk/news/2026/march/15/ccfc-superstore-to-undergo-major-refurbishment---temporary-store-to-open-at-stadium/

Another great example of Doug getting things right from a commercial perspective. PUSB

 

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[Gynnsthetonic]

Bigger shop downstairs and the museum upstairs. It'll be like a theme park where you end up in the gift shop at the end lol

 

[We'll_live_and_die]

For my sins Ive been in the Leicester mega store. Its an amazing example of how a club should sell their merch. Our "Superstore" has never been big enough and theres not enough in there. Hopefully were finally getting a store that our club is worthy of.

 

[Earlsdon_Skyblue1]

Disneyland.

Nice one Doug.

 

[ajsccfc]

I thought the store we've got now along with the city centre one and the pop-up matchday stuff was already pretty impressive but that's compared to the last 15-20 years so it was a low bar set.

 

[ptr]

Doug on open day selling his Champions League Season Tickets

 

[jim20]

This looks good! Another step forward for the club

 

[Sky_Blue_Dreamer]

Doug on open day selling his Champions League Season Tickets

It's football fans. Far more likely to be the Family Guy version.

 

[oakey]

Can we have some items for the female supporters?
1 in 3 season ticket holders.
There is nothing for females who are:
a) not babies
b) not into pink tat
c) not keen to wear men's sizings

Many thanks

 

[ptr]

Doug on open day selling his Champions League Season Tickets

Dasilva and Allen modelling new chocolate tops ffs.

Really looking forward to it tbf fair play Doug.

 

[Mr.Chilled]

Can we have some items for the female supporters?
1 in 3 season ticket holders.
There is nothing for females who are:
a) not babies
b) not into pink tat
c) not keen to wear men's sizings

Many thanks

Hats? Caps? Gloves? Socks? Scarves? Mugs? A Calander? A Sky Blue Sam Keyring? Give it a rest. Chill out.

 

[oakey]

Thanks for your attention. Most grateful sir

 

[SkyBluePower]

Quite happy with the shop as it is to be honest. There seems to be every version of every kit in plentiful supply and a lot of the non kit stuff is absolute tat. It can get a bit congested but that must be only in the hour before games and its still not bad.

 

[richnrg]

For my sins Ive been in the Leicester mega store. Its an amazing example of how a club should sell their merch.

Have they got their new 'League 1' range in, yet?

 

[ccfc1234]

Anyone seen the plans for how big the footprint will be? Hope it's huge as on matchdays it's way too busy for comfort/browsing.

 

[chiefdave]

Why are so many people on socials posting about a museum. Have I missed an article or is it wishful thinking?

 

[oscillatewildly]

Can we have some items for the female supporters?
1 in 3 season ticket holders.
There is nothing for females who are:
a) not babies
b) not into pink tat
c) not keen to wear men's sizings

Many thanks

Oh here we go. You get your foot in the door with 1/3 representation and...

 

[AOM]

Bigger shop downstairs and the museum upstairs. It'll be like a theme park where you end up in the gift shop at the end lol

Can't wait to see one of those little plastic pigs thrown at Charlton away behind closed glass

 

[viridisman]

Why are so many people on socials posting about a museum. Have I missed an article or is it wishful thinking?

Apparently there's loads of historic memorabilia in boxes along with trophies that have no cabinet so they were looking at doing something.
Can't remember where I read it but the trophies thing was repeated during the stadium tour when the guide said "no where yet to put them but something's in the pipeline"

 

[Gibbo]

Big hat tip for the designers of both City scarves I own because the wife, who is the fashion gestapo in the house and who also hates football and all things associated, actually likes both of them.

 

[Mucca Mad Boys]

Reckon we’re preparing to move away from the Hummel shirt deal?

 

[oscillatewildly]

Can't wait to see one of those little plastic pigs thrown at Charlton away behind closed glass

Ha! I've still got one - More sponge like than plastic mind.
Altho it may have hardened somewhat after years of sitting idle in a box somewhere in the loft.

 

[oscillatewildly]

Big hat tip for the designers of both City scarves I own because the wife, who is the fashion gestapo in the house and who also hates football and all things associated, actually likes both of them.

'Fashion gestapo' - as in Boss?

 

[viridisman]

Reckon we’re preparing to move away from the Hummel shirt deal?

Probably increasing it to more merchandising.

 

[Mucca Mad Boys]

Probably increasing it to more merchandising.

That was my first thought, but have seen people talking about it. Doesn’t the current deal end in a year or two?

 

[viridisman]

That was my first thought, but have seen people talking about it. Doesn’t the current deal end in a year or two?

Ends soon, but Doug went over to them earlier in season for discussions.

 

[Sky_Blue_Dreamer]

Can we have some items for the female supporters?
1 in 3 season ticket holders.
There is nothing for females who are:
a) not babies
b) not into pink tat
c) not keen to wear men's sizings

Many thanks

What kind of stuff specifically do you think would do well?

 

[oakey]

What kind of stuff specifically do you think would do well?

A very smart range -
- military style tunic
- shorts, trousers, tees like the US baseball teams do.
- bags + jewellery

Casual range, similar to the men's but in women's sizes.

 

[TomRad85]

A Doug King Funko Pop please.

 

[skybluelee]

A Doug King Funko Pop please.

If they brought the whole squad out in Funko Pops I'd buy the lot and get yet more grief from the wife about bringing tacky shit into the house.

 

[TomRad85]

If they brought the whole squad out in Funko Pops I'd buy the lot and get yet more grief from the wife about bringing tacky shit into the house.

They are tacky shit But i would 100% buy the King and Lampard ones for my desk. We need to make it happen.

 

[ccfc_Tom]

Even though I am an adult, I would buy a set of those Corinthians Pro stars (fat head footballer) things if we brought out cov city ones. That were actually good quality. I just saw leicester key ring versions on their site

 

[Sky Blue Pete]

https://www.ccfc.co.uk/news/2026/march/15/ccfc-superstore-to-undergo-major-refurbishment---temporary-store-to-open-at-stadium/

Another great example of Doug getting things right from a commercial perspective. PUSB

Sounds great

 

[Winny the Bish]

Reckon we’re preparing to move away from the Hummel shirt deal?

No idea but if we're a Prem team the price of the bag goes up and Doug will be shopping us around.

It's notable that Sunderland are the only Prem team that use Hummel and that's because they signed a 5-year deal in 2024 when they were still an EFL side.

 

[Danceswithhorses]

Reckon we’re preparing to move away from the Hummel shirt deal?

I've had a quick scan on the internet and it seems we signed a 3 year deal in 2023 - the article i found was dated Feb 23, when Sportspro took over from the insolvent Elite Sports Group as Hummel's Uk licence holder.
If that's correct, it's almost perfect timing for a new and vastly more lucrative deal if we get promoted.

Just spotted another article (Nov 24) which mentions Rob Revell, Hummel's chief designer, and it mentioned that he was already working on the 26/27 kit, so maybe we have another year of Hummel.