Minor point (2 Viewers)

[Deity]

I think the signing videos are now very high quality but not having any comments from Frank on the signings, what he likes about them as players etc feels like a missing from all the comms that are issued ….

 

[SkyBlueBarmy84]

I get what the Marketing department is trying to do - identify an ownable theme / ensure a consistent visual language etc - but it needs to be supported by more meaningful and authentic messaging and production.

Hearing Gus - or whomever - read some sterile / cliched script, that some advertising exec has ChatGPT’d, with zero emotion is massively undervaluing the actual culture and personality of the club.

Nice idea. Shit execution.

 

[SkyBlueMatt]

Haha this is an odd request. He's not dating them. What do you want to know?

Hamer has a great smile and Yirenkyi has a GSOH. Lampard loves that they like long walks on the beach. How Rushworth always laughs at his jokes?

Sent from my M2101K6G using Tapatalk

 

[Ccfc_Addy]

I thought Rushworth and especially Yirenkyi's scripts were really good, but yeah I agree Hamer's left me a little cold and felt rushed. I said it in the other thread, but the line about Cov "doesn't look back" was fucking weird considering he was posing in a 1987 tribute home shirt and the fact that he's a former player returning for a second spell

 

[Captain Dart]

Bit of a yawn as far as I'm concerned, I just want a simple message not an elaborate unveiling.

The sooner we get on to football proper the better.

 

[gspotgaz]

Mates a forest and showed me the diomande announcement video. It’s the exact same type of video with a cliched script and big flag waving. Their ‘brand’ is defending the forest

 

[Sky Blue Harry H]

Frank has got enough to do, without providing us all with a 'Gus takes a lovely corner' style conversation, explaining why he bought him. There'll be plenty of time for that once we've got all of our business concluded.

 

[Deity]

Haha this is an odd request. He's not dating them. What do you want to know?

Hamer has a great smile and Yirenkyi has a GSOH. Lampard loves that they like long walks on the beach. How Rushworth always laughs at his jokes?

Sent from my M2101K6G using Tapatalk

I’d like to know the normal stuff that managers tell every fan base … what are the playing attributes that they will bring to the club, have they been a long term target, what position does he seen them competing for, what formation options do they now give us , etc …. We’ve spent £80m and we have no idea what Frank thinks about it. It’s a little odd.

 

[Deity]

Frank has got enough to do, without providing us all with a 'Gus takes a lovely corner' style conversation, explaining why he bought him. There'll be plenty of time for that once we've got all of our business concluded.

Nonsense. He’s happy to do lots of media work with far less value to the club and its fanbase. It’s choice not a time pressure issue.

 

[SkyBlueBarmy84]

Mates a forest and showed me the diomande announcement video. It’s the exact same type of video with a cliched script and big flag waving. Their ‘brand’ is defending the forest

Based on some comments on here, it sounds like there is a preferred agency who work across multiple clubs, now including us - who clearly have a templated approach to production.

More professional, but with less soul. Welcome to the PL!

 

[JSL]

I thought Rushworth and especially Yirenkyi's scripts were really good, but yeah I agree Hamer's left me a little cold and felt rushed. I said it in the other thread, but the line about Cov "doesn't look back" was fucking weird considering he was posing in a 1987 tribute home shirt and the fact that he's a former player returning for a second spell

Rushed? Are you kidding?

 

[andrew.roberts]

I'm not very keen on what looks like an attempt at rebranding the club
We'll never be 'Cov' for me, that's Coventry RFC's diminutive, it will always be 'City' (fcuk the northern neighbours who think they have exclusivity)
Motor City is Detroit.
It all seems very lazy...
I've nothing against change when the ideas are original and believe in the old adage 'If something works then why change it).
I will admit, however, that I'm a miserable old git and that is probably 90% of the problem

 

[Deleted member 3487]

Obviously the marketing has improved. That said, less is more sometimes springs to mind.

 

[skybluecam]

The Hamer reveal was crap

There’s buckets of footage of him scoring great and iconic goals for the club already. Surely that has to be the main feature of the reveal, not the same flag and jacket as all our other signings??

 

[AOM]

I'm not very keen on what looks like an attempt at rebranding the club
We'll never be 'Cov' for me, that's Coventry RFC's diminutive, it will always be 'City' (fcuk the northern neighbours who think they have exclusivity)
Motor City is Detroit.
It all seems very lazy...
I've nothing against change when the ideas are original and believe in the old adage 'If something works then why change it).
I will admit, however, that I'm a miserable old git and that is probably 90% of the problem

I think it's good the club is paying homage to the city's motoring heritage, but yeah I agree.
Calling us Motor City in every video now and all new signings videos having to reference cars and racing is getting tiresome.
None of the Hamer signing videos on Instagram even mention the Sky Blues at any point. It's 'Cov' in every one.

(I feel I'm becoming a miserable old git too)

 

[Ccfc_Addy]

Rushed? Are you kidding?

The script that Hamer read rather than the announcement itself, to be clear

 

[Sky Blue Harry H]

Nonsense. He’s happy to do lots of media work with far less value to the club and its fanbase. It’s choice not a time pressure issue.

 

[Donato's Truncheon]

Nice idea. Shit execution.

Other way around surely?
Nice execution, shit idea.

 

[Earlsdon_Skyblue1]

Half this frustration is coming from it taking several days to announce signings even when the cat is already out of the bag. Not sure why they keep doing that but it is a buzz kill.

 

[CBS16]

Agree its really naff, however I don't think we're the target audience

 

[Ccfcisparks]

This will clearly be a common theme across all our signings this season.

Its our branding and like a kit, it will change every year

 

[Scoreamoto]

Agree its really naff, however I don't think we're the target audience

I think this is where I am.

If you don't enjoy it, chances are, it's not for you in the first place.

Unfortunately, gone are the days where a web article and picture with a scarf are meaningful enough to have any traction on social media.

The commercial side of the business is run excellently and caters for a wide range of fans. They know miserable buggers on here will still go to games, even if they don't care for the theatrics of announcement videos.

 

[Sky Blue Pete]

I'm not very keen on what looks like an attempt at rebranding the club
We'll never be 'Cov' for me, that's Coventry RFC's diminutive, it will always be 'City' (fcuk the northern neighbours who think they have exclusivity)
Motor City is Detroit.
It all seems very lazy...
I've nothing against change when the ideas are original and believe in the old adage 'If something works then why change it).
I will admit, however, that I'm a miserable old git and that is probably 90% of the problem

Don’t mind cov a little but we are the sky blues and always will be Coventry city

 

[Scoreamoto]

Don’t mind cov a little but we are the sky blues and always will be Coventry city

I think Cov is less natural to us and more natural to those who refer to us, which I think works in our favour in terms of identity

 

[Sky Blue Pete]

I think Cov is less natural to us and more natural to those who refer to us, which I think works in our favour in terms of identity

Completely agree

 

[Deleted member 3487]

Half this frustration is coming from it taking several days to announce signings even when the cat is already out of the bag. Not sure why they keep doing that but it is a buzz kill.

I think it’s the time it takes + result. Ultimately we waited 48 hours for a video release at an odd time that didn’t really do anything extra.

 

[Sky Blue Pete]

I think it’s the time it takes + result. Ultimately we waited 48 hours for a video release at an odd time that didn’t really do anything extra.

Yeah strange timing

 

[Warwickhunt]

The only thing this has done for me is to ignore click bait looking for news! So just let it happens when it happens and my mindset is fuck it!

 

[banal_bob]

Not a big fan of this motor city branding rubbish to be honest. But minor gripe in the grand scheme of things.

 

[Scoreamoto]

I think it’s the time it takes + result. Ultimately we waited 48 hours for a video release at an odd time that didn’t really do anything extra.

For the handful of fans on here who keep up with every bit of news, it's a drag.

For everyone else, they might not be as au fait with the goings on and thus the announcement video is more important.

As mentioned, not really made for us.

 

[tskezz]

Haha this is an odd request. He's not dating them. What do you want to know?

Hamer has a great smile and Yirenkyi has a GSOH. Lampard loves that they like long walks on the beach. How Rushworth always laughs at his jokes?

Sent from my M2101K6G using Tapatalk

This is a mental comment.

You think hearing a manager talk about what they like about the player they just paid millions for is an odd request?

 

[oakey]

I think this is where I am.

If you don't enjoy it, chances are, it's not for you in the first place.

Unfortunately, gone are the days where a web article and picture with a scarf are meaningful enough to have any traction on social media.

The commercial side of the business is run excellently and caters for a wide range of fans. They know miserable buggers on here will still go to games, even if they don't care for the theatrics of announcement videos.

Interesting points.
Nothing is aimed at me as things stand. I don't sit in corporate or Singers corner so always peripheral - they didn't even bother with a proper lap of honour, showing us the trophy. I don't belong to a supporters club as there isn't one for where I live so will never see any of these players evening QA things. I don't have youngsters so will never attend any of those events.
I paid my ££ since early 1970s. Have to accept that the product on the pitch is all.

 

[tskezz]

I'm not very keen on what looks like an attempt at rebranding the club
We'll never be 'Cov' for me, that's Coventry RFC's diminutive, it will always be 'City' (fcuk the northern neighbours who think they have exclusivity)
Motor City is Detroit.
It all seems very lazy...
I've nothing against change when the ideas are original and believe in the old adage 'If something works then why change it).
I will admit, however, that I'm a miserable old git and that is probably 90% of the problem

None of the Hamer signing videos on Instagram even mention the Sky Blues at any point. It's 'Cov' in every one.

I dont mind the motor city and cov stuff I just dont want us to completely eradicate Sky Blues. thats the only thing ive ever known, stuff like finding the perfect colour to paint my room as a kid. I like were not the same blue and red most clubs are.

I get its not really for us its for the wider football and commercial world theyre selling to and COV makes morse sense then play up sky blues, that unless you've sang that song for 20 years sounds fucking mental. But thats why it's so good, it's for us.

The club should be able to do this marketing shite without scrubbing the little identity we already have away.

 

[Mcbean]

Having worked for a large commercial company in the city we often had changes of agency who had very different ideas on how we should image ourselves - fortunately we retained some old Skoolers when they ran out of ideas and we moved on to the next agency as they priced themselves out of a job in the subsequent years - However a fresh air look is good to shake things up - they will have to do similar fur any new signing this season as they set the benchmark with the first they were engaged for - it’s easier for subsequent players as the theme is set flag waving , motor city jacket , few choice words - our new guys will have expected this ! Enjoy while you can and then we get to the serious business week Friday and the players will have our full
Attention .

 

[Jay88]

Half this frustration is coming from it taking several days to announce signings even when the cat is already out of the bag. Not sure why they keep doing that but it is a buzz kill.

Welcome to the Premier League, where journalists are all over Premier League clubs and will report any leaks / information that they can get their hands on before things are officially signed on the dotted line. Look how good transfer deadline day used to be without the likes of Fabrizio Romano.