It would help with people who live outside of England. That would be a nice way to draw some foreign fans. And, seeing how Coventry is playing not just good football, but football that is pleasant for eyes as well...it would be a good move to provide it somehow. Here, you can watch Premier League, and a few matches of Championship, and that's it.
I know it wouldn't garner club a lot of, or any, money. But in the long run it's better to present yourselves to as more fans as possible. There are people, like me, who don't like Chelsea and Man Utd, or clubs that are good at the moment.