Sky pay north of what the club lose through lower ticket sales anyway. Potential to earn more commercially. What is his problem?
There's a logic that it gets people out the habit of attending games, so not only does the gate dip from non televised games, but overall it puts a stop on a certain number.
And take games out of the easiest time for people to go and they don't go full-stop, even when the games are on the traditional times... and football's all about habit.
He may be mad (and if his motives are individual negotiation of TV contracts then this will be a disaster on a par with the setting up of the Premier League) but in terms of pulling control back to clubs, fans, and away from TV, he absolutely has a point. Short term TV may provide an injection of cash, but long term it erodes what binds football together and makes it attractive to TV companies in the first place.