SIR ERNIE
Well-Known Member
In any fight you'll always stand a better chance of winning if you know your enemy. The more you know the better your chance. Crucially you need to identify your enemy's weaknesses. What would he really hate you to do in this battle? What's the one thing he tries to shield from you so that you don't work on it? What's the one thing that he doesn't want you to attack?
Well, it's not easy to find out much about the SISU group. Offshore based Cayman Island funds, late filing of accounts, an on-side Administrator dishing out half truths.
However, the one thing that stands out to me as being somewhat odd and unusual is the way in which the enemy's key figure, founder and ultimate decision maker Joy Seppala, has succeeded in keeping herself firmly in the background throughout this whole process. Think about it.
The more I think about it, the more convinced I become that THIS is the enemy's weakness.
Make no mistake. SISU is NOT the enemy. Fisher is NOT the enemy.
It's Joy Seppala. But she doesn't want you to focus on her. She's quite happy for the flags and banners to read SISU OUT because in Finnish culture no-one can beat a woman with 'Sisu' and she should know, after all she founded the company and chose the name:
from Wikipedia:
Sisu is a Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. However, the word is widely considered to lack a proper translation into any other language. Sisu has been described as being integral to understanding Finnish culture. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.
So my brothers, change those flags to 'JOY SEPPALA: SKY BLUE ENEMY No1' and I reckon she will HATE IT. She doesn't want the spotlight and negative publicity shifted on to her.
It could just all be too much for her and her investors.
Well, it's not easy to find out much about the SISU group. Offshore based Cayman Island funds, late filing of accounts, an on-side Administrator dishing out half truths.
However, the one thing that stands out to me as being somewhat odd and unusual is the way in which the enemy's key figure, founder and ultimate decision maker Joy Seppala, has succeeded in keeping herself firmly in the background throughout this whole process. Think about it.
The more I think about it, the more convinced I become that THIS is the enemy's weakness.
Make no mistake. SISU is NOT the enemy. Fisher is NOT the enemy.
It's Joy Seppala. But she doesn't want you to focus on her. She's quite happy for the flags and banners to read SISU OUT because in Finnish culture no-one can beat a woman with 'Sisu' and she should know, after all she founded the company and chose the name:
from Wikipedia:
Sisu is a Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. However, the word is widely considered to lack a proper translation into any other language. Sisu has been described as being integral to understanding Finnish culture. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.
So my brothers, change those flags to 'JOY SEPPALA: SKY BLUE ENEMY No1' and I reckon she will HATE IT. She doesn't want the spotlight and negative publicity shifted on to her.
It could just all be too much for her and her investors.
!