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Jaguar? (2 Viewers)

  • Thread starter Manchester_sky_blue
  • Start date Saturday at 11:43 AM
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Mucca Mad Boys

Well-Known Member
  • Yesterday at 8:16 PM
  • #36
Manchester_sky_blue said:
Depends how you look at it. Jaguar had become largely irrelevant but after that marketing campaign everyone was talking about them, which is what it was designed to do. If you look at the stuff they are putting out now it's entirely different - the latest youtube teaser is all heritage stuff and e types galore.
Click to expand...
People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.
 
M

M3rcian

Well-Known Member
  • Yesterday at 9:50 PM
  • #37
CovRes said:
The sales slump may be linked to most models being out of production until the new all electric cars are launched.
Click to expand...
Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.
 
S

SkyBlueBarmy84

Well-Known Member
  • Yesterday at 9:53 PM
  • #38
Imagine Monzo Business will be replaced on the arse of the shirt…
 

edgy

Well-Known Member
  • Yesterday at 10:05 PM
  • #39
Mucca Mad Boys said:
People were talking about the rebrand… their sales collapsed because the campaign does not appeal to their customers and it wasn’t even original or groundbreaking - it was shite.
Click to expand...

Sales didn't collapse. There are no models to buy now until the new car is launched.
 
Reactions: CovRes and skyblueheaven

edgy

Well-Known Member
  • Yesterday at 10:07 PM
  • #40
M3rcian said:
Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.
Click to expand...

That 'concept shit' is being produced. You'll see it at the start of next year. It wasn't panic released.
 
Reactions: skyblueheaven
C

CovRes

Well-Known Member
  • Yesterday at 10:31 PM
  • #41
M3rcian said:
Eitherway, equally weird and disasterous. Alienated a market, for one that they can't tap into (no products). Panic released some concept shit that may or may not get made, and cost the jobs of the c-suite. Just bizarre.
Click to expand...
Not bizarre. Creating a stir is part of marketing.
 
Reactions: Manchester_sky_blue
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skyblue025

Well-Known Member
  • Yesterday at 11:52 PM
  • #42
Jag went all in on EV’s. Their last “New” petrol or
diesel designed car was years ago. They have taken too long with EV’s. All the other luxury brands have been releasing them while Jag have stood still. Unless these new cars are next level technology they are going to struggle to catch up.
 
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