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Gender stereotypes in advertising (1 Viewer)

  • Thread starter Gazolba
  • Start date Aug 14, 2019
Forums New posts

Gazolba

Well-Known Member
  • Aug 14, 2019
  • #1
On the whole I agree with this idea, but can see there is lots of room for debate on what should be considered acceptable and what should not:
www.bbc.com/news/business-49332640
 

pastythegreat

Well-Known Member
  • Aug 14, 2019
  • #2
Every single person, at some point in life will be offended by something people have said or done. If every time somebody offended somebody else and it was banned wed have nothing. The world would be grey and dull. Youd have a choice of 3 haircuts, but would have to point at a picture and not speak incase you offended the barber. Then the barber wouldn't cut your hair incase the point on his scissors looked too much like a penis and offended you. How far do we go!
ITS FUCKING RIDICULOUS!!!!!!! Anybody who watches an advert and decides that they no longer wish to be a doctor because the woman on the advert was a stay at home mum, didn't deserve to be a doctor anyway.
I'm offended. Why on all the baby milk formula adverts does it show women breastfeeding????? Wheres all the breastfeeding men???? How rude! Such sexist pigs!! I'm offended!
FUCK OFF AND BE OFFENDED QUIETLY THEN YOU c**t!

Sent from my SM-N960F using Tapatalk
 
Reactions: eastwoodsdustman, Mcbean, TomRad85 and 2 others
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theferret

Well-Known Member
  • Aug 14, 2019
  • #3
It's a nonsense really, a real slippery slope. We shouldn't be giving a regulatory body that sort of responsibility. The ASA should police facts and nothing else.
 
Reactions: TomRad85, skyblueusername, Travs and 1 other person

pastythegreat

Well-Known Member
  • Aug 14, 2019
  • #4
pastythegreat said:
Every single person, at some point in life will be offended by something people have said or done. If every time somebody offended somebody else and it was banned wed have nothing. The world would be grey and dull. Youd have a choice of 3 haircuts, but would have to point at a picture and not speak incase you offended the barber. Then the barber wouldn't cut your hair incase the point on his scissors looked too much like a penis and offended you. How far do we go!
ITS FUCKING RIDICULOUS!!!!!!! Anybody who watches an advert and decides that they no longer wish to be a doctor because the woman on the advert was a stay at home mum, didn't deserve to be a doctor anyway.
I'm offended. Why on all the baby milk formula adverts does it show women breastfeeding????? Wheres all the breastfeeding men???? How rude! Such sexist pigs!! I'm offended!
FUCK OFF AND BE OFFENDED QUIETLY THEN YOU c**t!

Sent from my SM-N960F using Tapatalk
Click to expand...

Sent from my SM-N960F using Tapatalk
 
Reactions: ccfchoi87 and skyblueusername
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OffenhamSkyBlue

Well-Known Member
  • Aug 14, 2019
  • #5
I really struggle with the stance the ASA is taking. "Harmful gender stereotypes" : what "harm" is being caused by showing a man being crap at looking after a baby? And what actual "harm" is caused (and to whom) by depicting the real-world scenario that a man is off rock-climbing while the woman is at home DOING THE EQUALLY, IF NOT MORE IMPORTANT job of looking after the baby - and both of them can enjoy driving a VW Golf?
Incidentally THREE people complained to the ASA about that one!! THREE!!

What about the REAL harm caused by continuing to bombard the daytime TV-watching public with ads for betting companies??? Fookin' ban THEM and stop deciding who MIGHT be offended (but almost certainly ISN'T)!!
 
Reactions: GaryMabbuttsLeftKnee, pastythegreat and theferret

Gazolba

Well-Known Member
  • Aug 14, 2019
  • #6
As a dad who played a fair part in bringing up my two daughters, I do get offended when men are portrayed as ham-fisted or incompetent when it comes to anything baby or domestic related.
As to whether it actually causes 'social harm', I don't know. But I think it goes go beyond simply annoying people. It's a pervasive stereotype, especially among women.
I'm sure it wouldn't be easy for a boy or man to get hired as a babysitter, whereas a woman would be assumed to be competent.
 
Last edited: Aug 14, 2019
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theferret

Well-Known Member
  • Aug 14, 2019
  • #7
Offence is taken not given. It's your choice to be offended, and just because you're offended, it doesn't mean you're right.

Identity politics and general woke hysteria, it's a first world problem and it's taking us backwards. People have been prosecuted for causing offence, it's insane. I love Jonathan Pie's take on this:

 
Reactions: Marty and skyblueusername

Gazolba

Well-Known Member
  • Aug 14, 2019
  • #8
If racial sterotypes are considered offensive, why aren't sex stereotypes?
It amounts to the same thing, you are allowing a whole class of people to be tarnished with the same brush.
And that could negatively affect that whole class of people in many ways.
 
Reactions: covcity4life and rd45
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OffenhamSkyBlue

Well-Known Member
  • Aug 15, 2019
  • #9
Gazolba said:
As a dad who played a fair part in bringing up my two daughters, I do get offended when men are portrayed as ham-fisted or incompetent when it comes to anything baby or domestic related.
As to whether it actually causes 'social harm', I don't know. But I think it goes go beyond simply annoying people. It's a pervasive stereotype, especially among women.
I'm sure it wouldn't be easy for a boy or man to get hired as a babysitter, whereas a woman would be assumed to be competent.
Click to expand...
If you were a male offering babysitting services, people would automatically (whether their bias is unconscious or not) think you are a paedo. Same reason the VAST majority of primary school teachers, cub scout leaders, etc. are now female.
 

rd45

Well-Known Member
  • Aug 15, 2019
  • #10
OffenhamSkyBlue said:
If you were a male offering babysitting services, people would automatically (whether their bias is unconscious or not) think you are a paedo. Same reason the VAST majority of primary school teachers, cub scout leaders, etc. are now female.
Click to expand...

& that’s your social harm, right there
 
Reactions: Gazolba

ajsccfc

Well-Known Member
  • Aug 15, 2019
  • #11
I've seen the advert with the babies left on the sushi conveyor belt and it just seems a bit cheeky rather than offensive. Rather than ban it, simply complement it with a car advert where a woman has to do a 23-point turn to get out of a parking space
 
Reactions: eastwoodsdustman
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OffenhamSkyBlue

Well-Known Member
  • Aug 15, 2019
  • #12
rd45 said:
& that’s your social harm, right there
Click to expand...
Yep absolutely. But not the trivia that the ASA are banning
 

Wyken Sky Blue

Well-Known Member
  • Aug 15, 2019
  • #13
'A ban on ads featuring "harmful gender stereotypes" or those which are likely to cause "serious or widespread offence" came into force in June.'

Mondelez advert - 128 complaints
VW advert - 3 complaints

How do those numbers sugest a "serious or widespread offence"

People need to get a fucking life.
 

Houchens Head

Fairly well known member from Malvern
  • Aug 15, 2019
  • #14
I think that' "I'm offended" is my most hated fucking phrase of recent years! Get a fucking life ya snowflakes!
 

Gazolba

Well-Known Member
  • Aug 15, 2019
  • #15
I'm not sure the complaints were necessarily just because the complainers were 'offended' and nothing more. That's a big assumption.
For instance, if you were paid less money than someone else for doing the exact same job, you might on the surface be 'offended'.
But you also might not be able to afford the same lifestyle as the other person. You might have to buy a cheaper car or not be able to send your kids to University. That goes way beyond simply being 'offended'.
 
Last edited: Aug 15, 2019

skyblueinBaku

Well-Known Member
  • Aug 15, 2019
  • #16
Offended or not, the people that complained should grow a backbone, and the ASA should tell them to piss of with their ludicrous complaints. Either that, or all adverts should consist of just a picture of what is being advertised and "Please Buy This" superimposed on the screen. Maybe then those halfwits will be satisfied.
 

Gazolba

Well-Known Member
  • Aug 15, 2019
  • #17
Obviously all complaints have to be evaluated and assessed for merit.
But you also have to consider that the vast majority of people don't complain, not because they are not offended, but because they are too lazy or don't know how, or they just spout off on internet forums like this one (in the 'what annoys me' thread).
 
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