Elephant Logo (3 Viewers)

Brighton Sky Blue

Well-Known Member
I've long thought our club crest is over fussy and unnecessarily 'pimped'.
Once the bantam was dispensed with nothing could better the simple elephant standing on a ball motif.
Said it before, don't mind repeating it - Sometimes less really is 'more'.
I can't think of two better examples of clubs minimising club crests in a classier way than Forest and Wolves.
I genuinely think the CCFC crest is one of the best in English football, lots of history and nods to the city in it.
 

Lamps

Well-Known Member
This will be the next Doug does a u-turn.

Changes logo…..fans complain…..changes it a few days later back to how it was. Doug apologies that he got it wrong. We all hail Doug for listening.
King out. The black top from last season has a different crest. IIRC it doesn't even mention our clubs name anywhere. How are people supposed to take the piss if they don't know which club i support.
 

walkingalongsingingasong

Well-Known Member
King out. The black top from last season has a different crest. IIRC it doesn't even mention our clubs name anywhere. How are people supposed to take the piss if they don't know which club i support.

The black top was stunning. The best for many years. I seem to recall at launch some forum posters liking that the strip had a different logo. Some going as far to suggest it as the way forwards in the future on the second or third strip.
 

alexccfc99

Well-Known Member
The badge is sacred - one of the most unique and in my biased opinion one of the best in English football

I hope it never ever changes and if it did I wouldn't buy any shirts with the new one on it
 

D_Boult

Well-Known Member
The badge just needs a redraw (not a redesign). Some of the elements are pretty crude. Probably get hammered for that, but only an opinion... And I design logos for a living, for what thats worth.
 

alexccfc99

Well-Known Member
I've long thought our club crest is over fussy and unnecessarily 'pimped'.
Once the bantam was dispensed with nothing could better the simple elephant standing on a ball motif.
Said it before, don't mind repeating it - Sometimes less really is 'more'.
I can't think of two better examples of clubs minimising club crests in a classier way than Forest and Wolves.
Think a lot of the new ones are shite

See Brentford, West Ham and Bristol City as an example
 

ClarkeZ

Well-Known Member
The badge just needs a redraw (not a redesign). Some of the elements are pretty crude. Probably get hammered for that, but only an opinion... And I design logos for a living, for what thats worth.
Really intrigued to see what that would look like!
 

Sick Boy

Super Moderator
Having slept on this, I’ve realised that the power has clearly gone to King’a head and he’s looking to franchise us in America.

First we had the signing of Haji Wright; King’s transatlantic drawl that even Clive started to copy and now this new Americanised badge.
 

D_Boult

Well-Known Member
Curiously what elements do you think would need a redraw from your perspective
Well, most of it! Quick list:

1. Typeface is spaced badly, doesn't align with the banner
2. Certain parts of the elephant are 'weak' and don't reproduce well - it's also drawn in a different style to the other two 'animals'
3. The leg on the eagle is awful, looks like an add on - as does the tail. Scale of the bird is generally pretty all over the place
4. Pheonix is again a bit clumsy, scale, feathers are incorrect
5. Gradients are naff, buts thats a very subjective thing!

All heresy I know. But there you go. The more you look, the more there is.

Oh and BTW I love it as a overall crest, its one of the best, but it could be so much better... two penneth.
 

Sky Blue Goblin

Well-Known Member
Well, most of it! Quick list:

1. Typeface is spaced badly, doesn't align with the banner
2. Certain parts of the elephant are 'weak' and don't reproduce well - it's also drawn in a different style to the other two 'animals'
3. The leg on the eagle is awful, looks like an add on - as does the tail. Scale of the bird is generally pretty all over the place
4. Pheonix is again a bit clumsy, scale, feathers are incorrect
5. Gradients are naff, buts thats a very subjective thing!

All heresy I know. But there you go. The more you look, the more there is.

Oh and BTW I love it as an overall crest, its one of the best, but it could be so much better... two penneth.
See now I’d want to see your redraw/redesign. Can’t disagree especially on point 5
 

D_Boult

Well-Known Member
See now I’d want to see your redraw/redesign. Can’t disagree especially on point 5
Well, I'd love to do it BUT the time involved and the fact I get paid to do it day in, day out means that it probably won't happen. I did contact the club years ago and offered my services to give it a try and see if they liked it, but silence.... Which I get. You never know I might try again if I have any time, but again, I wouldn't even know who to contact there, and I know how these things tend to work!
 

AS86

Well-Known Member
Well, most of it! Quick list:

1. Typeface is spaced badly, doesn't align with the banner
2. Certain parts of the elephant are 'weak' and don't reproduce well - it's also drawn in a different style to the other two 'animals'
3. The leg on the eagle is awful, looks like an add on - as does the tail. Scale of the bird is generally pretty all over the place
4. Pheonix is again a bit clumsy, scale, feathers are incorrect
5. Gradients are naff, buts thats a very subjective thing!

All heresy I know. But there you go. The more you look, the more there is.

Oh and BTW I love it as a overall crest, its one of the best, but it could be so much better... two penneth.
This is the main way badges should be updated for me, unless the original is just shit of course. But a redraw/clean up, Norwich was a good example. Newcastle should do the same too, there's is pretty bad. Great badge that just needs a refresh, the lion is awful 1752572815369.png 1752572836937.png
 

Sky Blue Goblin

Well-Known Member
Well, I'd love to do it BUT the time involved and the fact I get paid to do it day in, day out means that it probably won't happen. I did contact the club years ago and offered my services to give it a try and see if they liked it, but silence.... Which I get. You never know I might try again if I have any time, but again, I wouldn't even know who to contact there, and I know how these things tend to work!
Completely get that. Did you draw one previously that you sent to the club for a proof of concept?

Also who knows maybe we’ll start to look at it with the new chief business officer considering her history with commercial at Villa.
 

chiefdave

Well-Known Member
Well, most of it! Quick list:

1. Typeface is spaced badly, doesn't align with the banner
2. Certain parts of the elephant are 'weak' and don't reproduce well - it's also drawn in a different style to the other two 'animals'
3. The leg on the eagle is awful, looks like an add on - as does the tail. Scale of the bird is generally pretty all over the place
4. Pheonix is again a bit clumsy, scale, feathers are incorrect
5. Gradients are naff, buts thats a very subjective thing!

All heresy I know. But there you go. The more you look, the more there is.

Oh and BTW I love it as a overall crest, its one of the best, but it could be so much better... two penneth.
They redid it in the 80s didn't they and we ended up going back to the old one.
 

skybluelee

Well-Known Member
Why did we change the colour of the elephant in the mid-90s? This, and why did the 87/88 team picture not include the FAC? are the two decades old burning questions I have never received an answer to!
 

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