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Doug King live on air Monday (1 Viewer)

  • Thread starter AFCCOVENTRY
  • Start date Jun 16, 2023
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GIMOC

Well-Known Member
  • Jun 20, 2023
  • #491
skyblu3sk said:
Another thing I'd missed is the boxes are also only on sale to existing holders until the 3rd of July so the only boxes currently sold will be repurchases.
Click to expand...

but taking bookings already. This is the email the shortlist received
 

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Deity

Well-Known Member
  • Jun 20, 2023
  • #492
GIMOC said:
Emotional? How? It hasn’t impacted me.it’s impacted people I know and these people put money in, sponsored players, games, kits etc… only for them for be told put more money in or we don’t want you anymore. how’s that self interest?
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Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?
 

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #493
djr8369 said:
Interesting.
Click to expand...
Not really. they are taking bookings from the waiting list so the 5 includes the waiting list
 

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GIMOC

Well-Known Member
  • Jun 20, 2023
  • #494
Deity said:
Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?
Click to expand...

3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs
 
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #495
GIMOC said:
Not really. they are taking bookings from the waiting list
Click to expand...
Wouldn't be able to call that a sold box though in my view will see if they release those figures at some point.
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #496
KenilworthSkyBlue said:
This is what I don't really understand about his decision making. Fair enough if he had better calibre of corporate partners lined up to fill the boxes but he quite clearly doesn't.

Why then try to alienate his existing customer base when quite clearly he's relying on them to renew for the forthcoming season.

It's incredibly bizarre and I'm just not entirely sure what his expectation was...
Click to expand...

Yes I thought he’d got them lined up and this is an eviction notice
 

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #497
skyblu3sk said:
Wouldn't be able to call that a sold box though in my view will see if they release those figures at some point.
Click to expand...
Lol are you being serious. they are taking bookings with a 50% deposit. If you work in hospitality you would know that’s a sale
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #498
Deity said:
Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?
Click to expand...

Pricing in a few boxes isn’t really adding to the paying budget
 
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #499
GIMOC said:
Lol are you being serious. they are taking bookings with a 50% deposit. If you work in hospitality you would know that’s a sale
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I don't work in hospitality what I was more thinking was would you shout about having any replacements and risk alienating your current customers even more? Like sod off we don't need you?
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #500
The funny thing is if the likes of JLR and Aston Martin were approached they’d demand a discount - in reality they’d never be interested anyway
 

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #501
skyblu3sk said:
I don't work in hospitality what I was more thinking was would you shout about having any replacements and risk alienating your current customers even more? Like sod off we don't need you?
Click to expand...

king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.
 
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djr8369

Well-Known Member
  • Jun 20, 2023
  • #502
GIMOC said:
3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs
Click to expand...

In the other thread someone (you?) was arguing corporate brought in a huge amount of money and so customers needs to be looked after! Now it’s peanuts and doesn’t really add to the budget.
 
Reactions: croatskyblue
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #503
GIMOC said:
king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.
Click to expand...
I know he said that but would he push it as far as I'm pre selling your boxes from under you?
 
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Deity

Well-Known Member
  • Jun 20, 2023
  • #504
GIMOC said:
3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs
Click to expand...
That’s fair GIMOC, except the part where they wish to pay half to two thirds of the going rate.

I have been lucky to be in boxes all around the world from World cups, to champions league finals etc …. In my experience they are very often little more than small rectangular meeting rooms with padded seats outside ….

The catering at the CBS is woeful to non existent which doesn’t compare to other clubs but King has said he is trying to fix that.
 

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #505
djr8369 said:
In the other thread someone (you?) was arguing corporate brought in a huge amount of money and so customers needs to be looked after! Now it’s peanuts and doesn’t really add to the budget.
Click to expand...

I didn’t say corporate brings in loads of money lol. I said customers need to be looked after especially paying the money king wants. the corporate experience is not worth 25k. if they want to sell a corporate package at that price, they need to up the VIP treatment. Until they do that, the uptake won’t be there
 
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djr8369

Well-Known Member
  • Jun 20, 2023
  • #506
Grendel said:
The funny thing is if the likes of JLR and Aston Martin were approached they’d demand a discount - in reality they’d never be interested anyway
Click to expand...
All the big companies would ask for a discount Id think. I’ll agree though I don’t think it would interest them although JLR are currently looking for novel ways to offer staff perks.
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #507
GIMOC said:
king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.
Click to expand...

Its like having a waiting list for a Land Rover Discovery Sport and then getting surprised when you offer a Range Rover Autobiography and they tell you to piss off
 
Reactions: SlowerThanPlatt and GIMOC

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #508
skyblu3sk said:
I know he said that but would he push it as far as I'm pre selling your boxes from under you?
Click to expand...

well many on the waiting list were already in the boxes so that email was leaked immediately when it was sent out.
 

GIMOC

Well-Known Member
  • Jun 20, 2023
  • #509
djr8369 said:
All the big companies would ask for a discount Id think. I’ll agree though I don’t think it would interest them although JLR are currently looking for novel ways to offer staff perks.
Click to expand...
Like they did with wasps?
 
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #510
Grendel said:
Pricing in a few boxes isn’t really adding to the paying budget
Click to expand...
Pay for Hamers increase easily if it came off.
 
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shmmeee

Well-Known Member
  • Jun 20, 2023
  • #511
clint van damme said:
But we have a 5 year plan?
And what does he consider competitive?
We dont have a lot of room to improve next year without actally getting promoted.
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Well yeah and if we wait three years to start it it’ll be an eight year plan.
 
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GIMOC

Well-Known Member
  • Jun 20, 2023
  • #512
skyblu3sk said:
Pay for Hamers increase easily if it came off.
Click to expand...

The play off final done that for the club
 

shmmeee

Well-Known Member
  • Jun 20, 2023
  • #513
GIMOC said:
3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs
Click to expand...

You could salami slice any revenue raising measure like this TBF.
 
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #514
GIMOC said:
well many on the waiting list were already in the boxes so that email was leaked immediately when it was sent out.
Click to expand...
He'd still come out saying it's just in case and he prefers current box holders to stay I bet. Otherwise it would be shite PR.
 
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djr8369

Well-Known Member
  • Jun 20, 2023
  • #515
GIMOC said:
Like they did with wasps?
Click to expand...
Do you mean sponsorship or ticket discounts?
 

shmmeee

Well-Known Member
  • Jun 20, 2023
  • #516
Grendel said:
You literally said if extra revenue is £1 he’s right

So if those revenues come at a greater cost per £1 spent?

If dissatisfied customers walk away and don’t come back?

If any who take this don’t renew?

If having raked in the £25 grand from a few he then has to discount to attract anyone else alienating further the loyal customers now lapsed and also the few who now see themselves ripped off at an inflated price?

I actually assumed he had some businesses lined up to pay this price so I guess I saw some merit if it’s ruthless profiteering . Big businesses are like any other - they budget marketing spend over a period. So are they now running around trying to get some people interested.

Match by match will require logistical planning for catering etc.

Funnily enough I’m sure you pricing theory previously suggested you shouldn’t price against other teams but other events in the area?

it’s supposed to be a 5 year plan so wouldn’t there have been an argument to sign up existing clients on a 3 year package first? The revenue impact actually would be marginal, customers are on board and have a realistic choice.

“if we don’t we can look at pricing” which actually means it’s failed. Premium product discounted like a used car to get punters in as no thought applied to start with and then I assume a reduction to those who’ve forked out so admitting “we ripped you off lads but please come back next year”
Click to expand...

Im guessing you’ve never been involved in pricing discussions at a business from this post.
 
Reactions: Grendel

Grendel

Well-Known Member
  • Jun 20, 2023
  • #517
skyblu3sk said:
Pay for Hamers increase easily if it came off.
Click to expand...

It wouldn’t as it’s not all incremental profit - there’s added costs

What will happen is they try and do individual deals and horse trade on pricing and no one will know what has been sold and what price
 

clint van damme

Well-Known Member
  • Jun 20, 2023
  • #518
shmmeee said:
Well yeah and if we wait three years to start it it’ll be an eight year plan.
Click to expand...

It's pretty much impossible for us to improve next season without actually getting promoted.
I'm not sure what difference a couple of 100k is going to make?
 
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #519
GIMOC said:
The play off final done that for the club
Click to expand...
So we should just stop trying to increase revenue after that? We could potentially get 3 or 4 players on the type of salary Hamer wants with all the potential increases.
 
Reactions: croatskyblue and djr8369
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skyblu3sk

Well-Known Member
  • Jun 20, 2023
  • #520
Grendel said:
It wouldn’t as it’s not all incremental profit - there’s added costs

What will happen is they try and do individual deals and horse trade on pricing and no one will know what has been sold and what price
Click to expand...
I'd imagine profit would be around 50% could be wrong but it's the mark I'd be aiming for.
 

Finham

Well-Known Member
  • Jun 20, 2023
  • #521
Trying to catch up on this thread is a real come-down after watching the cricket.
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #522
shmmeee said:
Im guessing you’ve never been involved in pricing discussions at a business from this post.
Click to expand...

That’s genuinely funny given I do it every day of my life - some of the nonsense you and some others are posting on here makes me think you are all on a GCSE businesses studies course together
 
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djr8369

Well-Known Member
  • Jun 20, 2023
  • #523
clint van damme said:
It's pretty much impossible for us to improve next season without actually getting promoted.
I'm not sure what difference a couple of 100k is going to make?
Click to expand...
Do you think the club should just give up trying to increase income unless it’s an increase of millions?
 
Reactions: croatskyblue

clint van damme

Well-Known Member
  • Jun 20, 2023
  • #524
djr8369 said:
Do you think the club should just give up trying to increase income unless it’s an increase of millions?
Click to expand...

Read my previous posts and you'll see what I think.

Because you're clearly missing the point I've been trying to make.
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #525
djr8369 said:
Do you think the club should just give up trying to increase income unless it’s an increase of millions?
Click to expand...

Well then as season tickets are selling quickly they should have surely charged £100 each more

Now I assume we should double F and B prices, charge £7 for a programme - I mean it’s the fans who need to pay for the budget
 
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