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Doug King live on air Monday (1 Viewer)

  • Thread starter AFCCOVENTRY
  • Start date Jun 16, 2023
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COVKIDSNEVERQUIT

Well-Known Member
  • Jun 20, 2023
  • #351
Grendel said:
This is an example of competitor hospitality in a stand alone luxury box

Do we offer this?

Package Includes:

  • Three course meal, starter, main course, and dessert
  • Executive Box balcony seating
  • Tea and coffee available throughout the day on request
  • Drinks to be ordered and paid for by card on the day.
  • No cash payments.
  • Mini savouries at full time
  • Official matchday programmes and team sheet
Night-games any kick-off after 5pm the food menu will change to:

  • Main course and dessert will be served pre-game
  • Sandwiches served at half time
  • Mini savouries at full time
  • Children’s menu for under 16s available on request (prior to arrival) or children can have the adult menu. The Children’s menu alternates from game to game.
Click to expand...


And how much does that lot cost?
 
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Grendel

Well-Known Member
  • Jun 20, 2023
  • #352
COVKIDSNEVERQUIT said:
And how much does that lot cost?
Click to expand...

What we are proposing to charge obviously
 
Reactions: Skybluedownunder

NortonSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #353
djr8369 said:
From his comments it seems like he wants to invest a minimal amount to fluke a promotion and parachute payments.
Click to expand...
Has there ever been a business owner who has said I am in business to lose money? King has been consistently saying the same message but some are just not listening.
 
Reactions: Skybluedownunder
K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #354
mmttww said:
Don't let simple logic get in the way of you and your mates having a toddler tantrum. Why would they fixate on a set of customers that have been paying a third of what the club think their product is worth?

Not like they've plucked the pricing out of the air - normal for this level - and the boxes were never meant for mates buying together. I'd say the strategy is problematic for you. Probably good for the club.
Click to expand...

How is it simple logic? Their product quite obviously isn't worth what they're charging otherwise more than a handful of box holders would've renewed.

The logic you and DK are postering, that the club will be able to find a flurry of new corporates/large SME's that will be willing to align themselves with the club when previously they've had zero intention to, is frankly idiotic. Nurturing those kind of relationships with new partners is, for the most part, likely to take a reasonable amount of time anyway.

Furthermore, there has to be the clientele to be willing to commit themselves financially to the club and as I've repeated a number of times - from gaining an understanding of the local business landscape through my own organisation, I personally think they'll struggle. The Coventry City of Culture mess is perhaps one rough indicator of this as they also had the mistaken belief initially that corporates and SMEs within the region would be lining up to sponsor and they were gravely mistaken.

If I'm wrong hats off to the club, but it's a complete fallacy that I take pleasure out of the them struggling to sell their boxes. I just want them for once to see reason and use common sense. Not be dictated to by a complete stranger with a grossly inflated ego.
 
D

djr8369

Well-Known Member
  • Jun 20, 2023
  • #355
NortonSkyBlue said:
Has there ever been a business owner who has said I am in business to lose money? King has been consistently saying the same message but some are just not listening.
Click to expand...
Sorry, what are you getting at?
 

COVKIDSNEVERQUIT

Well-Known Member
  • Jun 20, 2023
  • #356
Grendel said:
What we are proposing to charge obviously
Click to expand...


 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #357
COVKIDSNEVERQUIT said:
Click to expand...

Its not difficult - even for you is it?
 

fernandopartridge

Well-Known Member
  • Jun 20, 2023
  • #358
mmttww said:
I mean... he's right. Prices make it pretty clear the club have totally different customers in mind.
Click to expand...

King didn't say that at all in his interview - he said he hoped the boxholders would see what the club is trying to do and agree to pay 300% more
 
Reactions: KenilworthSkyBlue
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #359
KenilworthSkyBlue said:
Ultimately it's the club's issue though and as such they should shoulder the blame, not the box holders. Understandably the prices were initially set in order to coax fans back to the Ricoh and plenty took advantage but why wouldn't they? Those were the prices set by the club. Realistically the prices should've gone up significantly last year rather than keeping them well below market rate - and the fact they didn't just once again highlights is the failings and incompetency of our commercial department.

Trying to correct it overnight to set it more in line with the rest of the league was always going to cause uproar. Frankly it's a comical move and the fallout could've been mitigated significantly with a bit of planning and due diligence.
Click to expand...

King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.
 
Reactions: mmttww
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #360
KenilworthSkyBlue said:
Well it isn't because barely any box holders are renewing. At least by staggering the rises over 2-3 seasons it would've allowed the club to find its ideal price point.

As both I and others have said aligning themselves with other Championship clubs straight off the bat doesn't work as there's so many variables needed to be accounted for first.
Click to expand...

are all the boxholders forming some kind of union or something?
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #361
croatskyblue said:
King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.
Click to expand...

Box holders were hardly taking the piss. They were buying at the price offered and from an ownership that had no clue at all about commercial offerings and who have no doubt backed the club though times when very few wanted to go at all
 
K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #362
croatskyblue said:
King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.
Click to expand...

How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.
 
D

Deleted member 5849

Guest
  • Jun 20, 2023
  • #363
What doing an increase in one go does do, I suppose, is make it easier to reduce later
 
Reactions: shmmeee
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #364
KenilworthSkyBlue said:
How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.
Click to expand...

That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.
 
Reactions: mmttww

Perryccfc

Well-Known Member
  • Jun 20, 2023
  • #365
KenilworthSkyBlue said:
How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.
Click to expand...
Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way
 
Reactions: mmttww, djr8369 and croatskyblue
K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #366
croatskyblue said:
That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.
Click to expand...

You quite clearly have a massive chip on your shoulder so it's pointless conversing with you.
 

hill83

Well-Known Member
  • Jun 20, 2023
  • #367
croatskyblue said:
it will be interesting
Click to expand...

Disagree
 
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C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #368
Perryccfc said:
Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way
Click to expand...

It’s pathetic, rabble rousing to try and stop the club maximising its revenues.
 

fernandopartridge

Well-Known Member
  • Jun 20, 2023
  • #369
croatskyblue said:
That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.
Click to expand...
You're talking about box holders as if they are all millionaires, the people I know who go in one are anything but

Sent from my Pixel 7 using Tapatalk
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #370
croatskyblue said:
It’s pathetic, rabble rousing to try and stop the club maximising its revenues.
Click to expand...

Its all very well though charging benchmark prices but the offering and the facilities are poorer
 

Balli001

Well-Known Member
  • Jun 20, 2023
  • #371
Grendel said:
Its all very well though charging benchmark prices but the offering and the facilities are poorer
Click to expand...
With additional revenues and a new stadium owner they may well be able to offer more. Hardly likely to offer fantastic hospitality when thy all pay nothing for it
 
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #372
KenilworthSkyBlue said:
You quite clearly have a massive chip on your shoulder so it's pointless conversing with you.
Click to expand...

I think it’s the hypocrisy really. Any business owner does whatever it takes to maximise income, and there is always pressure to grow the top line- but when someone does it back the toys get well and truly thrown out of the executive box
 

Balli001

Well-Known Member
  • Jun 20, 2023
  • #373
KenilworthSkyBlue said:
How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.
Click to expand...
They are being treated fairly. It is a comparative price for the level of football.
 
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K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #374
Perryccfc said:
Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way
Click to expand...

For some perhaps. But also a chunk likely won't be able to afford to pay the current prices and due to the lateness of the announcement are struggling to find alternative seating that fits with their match day arrangements.

Thankfully I was able to find alternative seating which I'm happy with but I know plenty who haven't.
 
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #375
Grendel said:
Its all very well though charging benchmark prices but the offering and the facilities are poorer
Click to expand...

yes fair point, it may be that the prices are ambitious compared to what’s offered going by what has been said. But still, the prices should have been much much higher than they were and that’s been corrected now, maybe too much but we will see.
 
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #376
fernandopartridge said:
You're talking about box holders as if they are all millionaires, the people I know who go in one are anything but

Sent from my Pixel 7 using Tapatalk
Click to expand...

Don’t doubt it, and that’s because the pricing was way off. It was a joke what we were charging.
 

fernandopartridge

Well-Known Member
  • Jun 20, 2023
  • #377
Balli001 said:
They are being treated fairly. It is a comparative price for the level of football.
Click to expand...
Rubbish, the only relevant comparative is the price for the same product last year. These people are not likely to buy a box at another club so the comparison is pretty irrelevant.

Sent from my Pixel 7 using Tapatalk
 
K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #378
Balli001 said:
They are being treated fairly. It is a comparative price for the level of football.
Click to expand...

A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets have to be taken into consideration when pricing corporate packages.
 
D

Deity

Well-Known Member
  • Jun 20, 2023
  • #379
fernandopartridge said:
King didn't say that at all in his interview - he said he hoped the boxholders would see what the club is trying to do and agree to pay 300% more
Click to expand...
Or the going market rate more to the point
 
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #380
fernandopartridge said:
Rubbish, the only relevant comparative is the price for the same product last year. These people are not likely to buy a box at another club so the comparison is pretty irrelevant.

Sent from my Pixel 7 using Tapatalk
Click to expand...

Well this is patently false.

it’s even been said by Kenilworth himself that prices last season were way too low, and boxholders knew it- ie they were wrong. He even said he wrote a letter to the club about it.

So if you know that last seasons pricing was wrong, why would you use that to set this seasons, and ignore everything else that every other club are doing?

Silly thing to say.
 
K

KenilworthSkyBlue

Well-Known Member
  • Jun 20, 2023
  • #381
croatskyblue said:
Don’t doubt it, and that’s because the pricing was way off. It was a joke what we were charging.
Click to expand...

Which suggests your anger is entirely misplaced. If you want to blame anyone, blame the club's inept commercial department for getting themselves into this mess.
 
D

Deity

Well-Known Member
  • Jun 20, 2023
  • #382
KenilworthSkyBlue said:
A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets
KenilworthSkyBlue said:
A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets have to be taken into consideration when pricing corporate packages.
Click to expand...
what total nonsense …. Benchmarking is part and parcel of good business practice …
Click to expand...
 

Grendel

Well-Known Member
  • Jun 20, 2023
  • #383
Balli001 said:
With additional revenues and a new stadium owner they may well be able to offer more. Hardly likely to offer fantastic hospitality when thy all pay nothing for it
Click to expand...

the package on offer for £25 grand is poor?
 
C

croatskyblue

Well-Known Member
  • Jun 20, 2023
  • #384
KenilworthSkyBlue said:
Which suggests your anger is entirely misplaced. If you want to blame anyone, blame the club's inept commercial department for getting themselves into this mess.
Click to expand...

I do, and as you can gather I’m pretty unimpressed by the way the boxholders are whining and trying to railroad the club into getting what they want as opposed to the club putting it right. It’s possible to be critical of more than one thing at once, it’s not binary.
 
Reactions: mmttww

fernandopartridge

Well-Known Member
  • Jun 20, 2023
  • #385
Deity said:
Or the going market rate more to the point
Click to expand...
Lol as a professional buyer if somebody came to me and told me they were increasing the price for their service 3 fold in order to align to competitors in the market I'd tell them to get fucked

Sent from my Pixel 7 using Tapatalk
 
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