The club's concern here is lost revenue not its customersWouldn't it be nice to support a club that gave a shit about its 'customers'.
Get the balance right and you can have both.The club's concern here is lost revenue not its customers
How can you make a loss on season tickets, it's just an empty seat until you sell it for Whatever youThey make a loss on their season tickets. If that happened here we'd be gone.
Is that a serious question?How can you make a loss on season tickets, it's just an empty seat until you sell it for Whatever you
sell it for, whatever you sell it for is more than the nothing you get from an empty seat.
Of course.Is that a serious question?
Or in reality given we're in league one/league twoGet the balance right and you can have both.
A full stadium at £10 (£300K) is better than 10K at £20 (£200K).
Is that a serious question?
Exactly, so Bradford would not have made a loss on selling their STsThey make loss because they choose to pay out more than their income. Not because of a supposed loss on season tickets
They made a choice to keep prices low depending on that to get numbers in. That suits them it doesn't suit every club. They could choose higher prices and fewer numbers and get the same income.
There is a base cost to providing a seat ( an allocation per seat of rent overheads etc) there is also the guarantee of income to the club upfront. The main cost of the season ticket to a fan is the contribution to paying the club wages ~ which is a cost controlled by directors choice and availability of money
If it was just about the money and a club could rely on its attendance numbers you wouldn't have season tickets at all.
The running costs would change based on how many stands were open wouldn't it? So they only open it when there's a need to. We can't even hit people with the upsell to buy stuff at the ground to make the money back to balance it out.It's a fair point. It's not like parking or whatever where they buy it in at a fixed price. The stadium rent and running costs will be the same with an empty stadium as a full one. Obviously the issue is that ticket revenue is probably the main source of income outside of TV money and the like, so you need it to increase your budget, but you can't "make a loss" on a ticket, unless the cost of policing/stewards costs more.
The more important point is that repeated attempts by the club to keep prices low haven't shown an increase in fans. Average ticket revenue is already under £10, as much as I'd be more likely to go today if it was a tenner than the £22 or whatever it is, there just ain't that many of me it seems. People don't want to watch shit football at any price, the issue is the match day experience, not the cost.
The running costs would change based on how many stands were open wouldn't it? So they only open it when there's a need to.
A loss can be made if enough aren't sold , either that or budgets need to be slashed more to suit. It would be a bit silly to put the price down to 150 to then not sell enough to make up the money where they were 299. Especially with people making a point so often and so publicly about not getting one.
Would there be a massive increase of thousands of they were 150?
Why doesn't every club do it then to pack their ground out? Why is it people who bang on about Bradford are usually people who make a point about not going any more anyway?
Ps. It's 15 per game if you go today and the Southend game
Yes, but how do they build the team while making season tickets 150?As Shmmeee pointed out our problem is the product on the pitch, the owners idea of dealing
With falling crowds is simply to mothball more of the ground. Why don't they look to try and
Entice people back by having a viable plan and making realistic investment in the team, you
Know give people something to get behind and believe in.
If they are staying put and it looks like they are, they should be concentrating all their efforts
Doing everything they can to reverse the trend of people walking away. I bet they are already
Looking at ways to shut more of the ground next season, hence cutting more costs.
Yes, but how do they build the team while making season tickets 150?
It's all well and good demanding investment, but then say you won't go or you want £150 tickets.
Nick I never mentioned cheap tickets, that was just pointing out that you can't really Make a loss onYes, but how do they build the team while making season tickets 150?
It's all well and good demanding investment, but then say you won't go or you want £150 tickets.
It's a fair point. It's not like parking or whatever where they buy it in at a fixed price. The stadium rent and running costs will be the same with an empty stadium as a full one. Obviously the issue is that ticket revenue is probably the main source of income outside of TV money and the like, so you need it to increase your budget, but you can't "make a loss" on a ticket, unless the cost of policing/stewards costs more.
The more important point is that repeated attempts by the club to keep prices low haven't shown an increase in fans. Average ticket revenue is already under £10, as much as I'd be more likely to go today if it was a tenner than the £22 or whatever it is, there just ain't that many of me it seems. People don't want to watch shit football at any price, the issue is the match day experience, not the cost.
Bradford charge £25 on the day for tickets. Season tickets are £300 if purchased at the end of April.
Never mind people won't pay you've got people who have already paid who won't go.I was just listening to something on R4 about pricing strategies. They had people from EasyJet, Aviva and somewhere else on. I wonder if something could be done around changing prices as time goes on and offering more tiers of experience could be done. Could be wrong, but what's the "premium" ticket above the standard, it's a Box isn't it? Rather than having tiers based on location which as Grendel has pointed out is pointless in a half empty stadium, could there be some kind of premium tier ticket, maybe with special turnstiles or access to a bar or something. Maybe they already do that and I just haven't noticed.
But yeah, I do think while you've got a team most people wouldn't watch for free you've got problems that won't be solved by pricing strategy.
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?