Instead of paying rent with zero asset ownership, that money now pays the mortgage, if in ten to fifteen years the shit hits the fan financially, there is a massive asset there to secure funding and investments from.
If the site gets further developments, all the income from those developments also come into the club instead of whoever else.
It removes the limits of someone else taking everything whilst we just lose the rent money with nothing coming back.
Short term, there may be losses, but long term with the right site management it could be a decent additional income that otherwise would just be lost and in someone else's pocket.