If its all about revenue maximisation then King needs to pick the right fixtures. I think its terrible to charge kids £35 for tier 2 football match but as you say Swansea has sold out 6 weeks in advance so revenue maximised.Fear that people are pissing in the wind with this. Swansea is A+ and that's virtually sold out. How can we turn round to King and say his pricing is wrong when its sold out?
Sounds like an interesting article, but were these prices via the clubs directly or 3rd party sellers? My own experience of post-COVID football was when I went to Milan for the Derby and because the Italian Government introduce new measures, the capacity was capped and meant that the price I paid for a ticket was comfortably x2 what it would've went for if the capacity was 100% rather than 50-60% (whatever it was).Was reading an article in an industry mag recently about ticket prices for live entertainment and how, post-covid, they have risen at multiple times the rate of inflation. In some cases up to ten times the price immediately prior to covid.
There's an expectation that football tickets are an exception and should be immune to this. Seems to be based around the idea its a working class sport but I'm not sure that really applies anymore.
Even with PL level TV money coming in club owners will be looking to maximise revenues, I can see it getting far far worse. I can easily see for 'big' clubs ticket prices in the hundreds being the norm. As long as there's enough day trippers and tourists that will be the direction we go in. Already seeing those clubs trying to find ways to take season tickets off people so they can be sold as individual matchday tickets.
Fear that people are pissing in the wind with this. Swansea is A+ and that's virtually sold out. How can we turn round to King and say his pricing is wrong when its sold out?
Bristol City charged us £37 last season, they can’t be serious? Ultimately, if they don’t like it, don’t go and that’s the best way to protest. The best way to normalise these prices is to keep paying it, week on week.If its all about revenue maximisation then King needs to pick the right fixtures. I think its terrible to charge kids £35 for tier 2 football match but as you say Swansea has sold out 6 weeks in advance so revenue maximised.
West Brom on the other hand was clearly the wrong call for a Saturday lunchtime TV game. Charlton will sell-out, the ticket exchange will inevitably open leading to extra footfall for F&B/Merch. There's no way we don't generate more income from that game than we did v West Brom.
The Bristol City attendance will be an interesting one to watch as Cat A prices are still steep compare to a lot of grounds (Does ANYWHERE else charge £27 for kids?....) and its 3 weeks before Christmas. There are already rumblings of discontent amongst the Bristol C fans.
Bristol City charged us £37 last season, they can’t be serious? Ultimately, if they don’t like it, don’t go and that’s the best way to protest. The best way to normalise these prices is to keep paying it, week on week.
I agree I’ve asked what percentage of non st sales are children to see what level the question needs to beIts the kids prices though where we are outliers by miles. This is what Bristol City charge Swansea last weekend. £10 for U12s compared with us charging West Brom £35. And we'll be charging Bristol City kids £27. Its obscene.
TICKET PRICES
Adults - £33
Over 65 - £30
Under 25 - £30
Under 22 - £26
Under 19 - £16
Under 12 - £10
Was reading an article in an industry mag recently about ticket prices for live entertainment and how, post-covid, they have risen at multiple times the rate of inflation. In some cases up to ten times the price immediately prior to covid.
There's an expectation that football tickets are an exception and should be immune to this. Seems to be based around the idea its a working class sport but I'm not sure that really applies anymore.
Even with PL level TV money coming in club owners will be looking to maximise revenues, I can see it getting far far worse. I can easily see for 'big' clubs ticket prices in the hundreds being the norm. As long as there's enough day trippers and tourists that will be the direction we go in. Already seeing those clubs trying to find ways to take season tickets off people so they can be sold as individual matchday tickets.
Fear that people are pissing in the wind with this. Swansea is A+ and that's virtually sold out. How can we turn round to King and say his pricing is wrong when its sold out?
I agree I’ve asked what percentage of mom at sales are children
On this issue, particularly, it's a bit of a mountain out of a molehill tbh. Anyone who travels to games regularly will see that comfortably 70-80% (conservative) are U18.Its the kids prices though where we are outliers by miles. This is what Bristol City charge Swansea last weekend. £10 for U12s compared with us charging West Brom £35. And we'll be charging Bristol City kids £27. Its obscene.
TICKET PRICES
Adults - £33
Over 65 - £30
Under 25 - £30
Under 22 - £26
Under 19 - £16
Under 12 - £10
Why is it different? Football clubs are loss making businesses so this entitlement complex from consumers (football fans) is astounding.Because football remains different to other hobbies and essentials goods
Food and energy costs are rising but we cannot do without them.
Concerts and days out are rare occasions that extra costs can be saved up for.
The moment you start pricing people out of football, the moment you see empty stadiums. We've already seen that with our away end.
A lot of people are excusing it because the attendances remain high but ultimately this is because of where we arein the league. Would all games be Cat C and D if we weren't 19th?
Why is it different? Football clubs are loss making businesses so this entitlement complex from consumers (football fans) is astounding.
The bigger picture is that sports events are actually one of the few things that's tracked below inflation. Wages, transfer fees and normal day-to-day running of clubs have increased with inflation.
The point here is that people aren't being priced out of football because most of our games are sold out. Overall, our ST prices being frozen / raising below inflation has to be subsidised and if that means putting the burden on away fans and day trippers, I'm ok with that. What games haven't sold out because of pricing? WBA didn't sell out because they're not doing well and thought they were going to be beat soundly. After all, they sold out a 3k allocation at £37 a ticket when beating us puts them in the playoffs last season.
If were 19th, the club would downgrade the categories to get more fans in. That's how pricing works.... As this club full well knows, you could have £15 tickets but if the product (i.e. results) is shit, people will stay home.
The top of blocks 26/27 and some of Block 9 removed from sale this morning. Presumably they want people to snap up all the single seats dotted around the stadium before they open them up again.
They'll open up the ones they took off sale first but yeah confident it will sell-out fully come Saturday.Not many left in the North Stand.
May even see resale open in a few days.
Well that's the wider issue. Football is a loss making business because somehow we've got to a point where teams outside of the Premier League are paying players over £20,000 a week on average while having to charge their own supporters up to £45 for 90 minutes of entertainment.
I've barely missed an away game since COVID but I'd struggle currently if I had to pays £40-45 every away game.
No it happened yesterday morning. They’ve done the same for future games too. I think they will open up again today.Looks like they have reduced the amount of seats available in block 9. Segregation seems to have been made slightly bigger again. Happened tonight, so not sure if in response to issues at Boro.
In fairness, most events will charge that for less. Seeing a big name comedian will set you back £30-50 on their smaller circuit shows. Given that’s not even their best work, it’s expensive.
We all shit on Sky, deservedly so at times, but it’s the TV money that’s arguably subsidised football ticket prices for nearly two decades.
It's not just the ticket money add on transport a couple of beers , or soft drinks a pie and it starts adding up. If we get promoted the current prices will look cheap.In fairness, most events will charge that for less. Seeing a big name comedian will set you back £30-50 on their smaller circuit shows. Given that’s not even their best work, it’s expensive.
We all shit on Sky, deservedly so at times, but it’s the TV money that’s arguably subsidised football ticket prices for nearly two decades.
Looks like they have reduced the amount of seats available in block 9. Segregation seems to have been made slightly bigger again. Happened tonight, so not sure if in response to issues at Boro.
In fairness, most events will charge that for less. Seeing a big name comedian will set you back £30-50 on their smaller circuit shows. Given that’s not even their best work, it’s expensive.
We all shit on Sky, deservedly so at times, but it’s the TV money that’s arguably subsidised football ticket prices for nearly two decades.
It's not just the ticket money add on transport a couple of beers , or soft drinks a pie and it starts adding up. If we get promoted the current prices will look cheap.
The Prem prices are a distortion and pushes up prices in the home end. From my selfish POV, it’ll be great paying £30 a ticket but make no mistake, it’s the home fans that’ll pick up the cost.It's not just the ticket money add on transport a couple of beers , or soft drinks a pie and it starts adding up. If we get promoted the current prices will look cheap.
In the Prem, it’s the pressure of FFP imo because what you can spend is linked to revenue and ticket sales is one of the only guaranteed revenue sources. As football finance analysts point out, in the Prem the TV deals are so large, they don’t need to sell a ticket to break even. Something else is at play and imo, it’s FFP.Hmmmm. It’s also the TV money that’s hugely inflated fees a wages requiring higher ticket prices for those the TV money doesn’t cover.
In the Prem, it’s the pressure of FFP imo because what you can spend is linked to revenue and ticket sales is one of the only guaranteed revenue sources. As football finance analysts point out, in the Prem the TV deals are so large, they don’t need to sell a ticket to break even. Something else is at play and imo, it’s FFP.
For the stick we get for our prices, apparently Leicester tickets can go do £50-70 on their ticket exchange. That’s what 2 lads I woke up with said.
Yeah and Coca Cola only costs 1p a pint to make. It’s the premier football league on the planet with huge international interest. What clubs “need” is irrelevant.
The big money in the game is TV money at the top level, that drives overspend throughout the pyramid.
Yeah originally thought everyone had jumped online to buy tickets after the game but you might be right.Looks like they have reduced the amount of seats available in block 9. Segregation seems to have been made slightly bigger again. Happened tonight, so not sure if in response to issues at Boro.
Yeah originally thought everyone had jumped online to buy tickets after the game but you might be right.
Don't think it was a glitch, more to try and get the single seats elsewhere sold. I'm sure they will open up the top rows in 26/27 that they made unavailable yesterday again soon.They have opened them back up now, must have been a glitch
Don't think it was a glitch, more to try and get the single seats elsewhere sold. I'm sure they will open up the top rows in 26/27 that they made unavailable yesterday again soon.
Ticket exchange by the end of the week looking likely I'd say.
Correct and what’s stopping clubs just spending whatever they want? FFP.
The role of FFP has done a few distorting things, why is it that we constantly see strange transfers of 10-20m for home grown players? It’s FFP.
Back to ticket prices, because total spend under FFP is linked to revenue, it’s undoubtedly had a great knock on impact than anything else.
Yes, inflation of wages and transfers fees will have a knock on effect… The TV money alone means clubs don’t have to sell tickets to break even. Since the TV money is equalised, how else do clubs get a competitive edge? Revenue from transfers, sponsorship and ticket sales…
Why do you keep pretending football doesn’t exist outside the PL?
Teams in the Championship are chasing the money in the Prem. The teams charging £35+ for tickets, have the most expensive squads in the league are towards the top of the table… they’re chasing the riches of the Premier League.
I was talking about the Prem specifically and so were you up until you made the strange comment ‘why do you pretend football doesn’t exist outside the PL?’Exactly. So unlike what you’re claiming the TV money doesn’t cover the impact on wages.
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