Item 25/26 Coventry Kit (4 Viewers)

AJB1983 said:

In Spain at the mo and went in a football shop and both Betis and Malaga are Hummel and have either embroidered Hummel logo and/or club badges, and the quality does seem a bit better.
I think it depends on the deal you sign.
and maybe because it’s franchised out a bit?
Castors would be shocking. I’d take Macron I think, but I do feel that even with the quality issues which could potentially be sorted, I like the idea of us having Hummel. It’s a throwback and we sort of suit it too as a club.

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When I was in Spain a couple of years ago you could spot the knock off Malaga tops because they had sewn on badges rather than the genuine ones with heat pressed badges.

It’s all about margins.

Hummel will say you get this quality shirt with these features for x amount per shirt.

They’re probably given several options and told how much club will make per shirt.

Club will choose design with biggest margin to make the most money.

Regarding the badges the best one has been the rainbow Hummel shirt where badge was printed into fabric. Won’t ever come off!!

Although I have a couple of OG Hummel from 87/88 and those have still got the badges on unlike my two tone one that is 35 years newer!!!


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AJB1983 said:

In Spain at the mo and went in a football shop and both Betis and Malaga are Hummel and have either embroidered Hummel logo and/or club badges, and the quality does seem a bit better.
I think it depends on the deal you sign.
and maybe because it’s franchised out a bit?
Castors would be shocking. I’d take Macron I think, but I do feel that even with the quality issues which could potentially be sorted, I like the idea of us having Hummel. It’s a throwback and we sort of suit it too as a club.

Click to expand...

Was in Gran Canaria two weeks ago and Las Palmas are Hummel as well, quality seemed better but it was all yellow home kits everywhere I looked whereas I was on what ended up a fruitless hunt for this one