The Shrewsbury badge looked like someone had ripped it carefully out of a newspaper and scanned it in. I did notice that the 'corner sponsored by' bit popped up at least once, so good day overall.
I saw Carl Baker was signing it at a Tesco in MK too, so every town must have had a similar thing going on. Both this and COD have made their release day itself an event, which is pretty impressive hype work.