Under normal circumstances I imagine it possibly benefits the club through the season as they get continuous cash flow. Obviously this season that may have bitten us in the bum.
Assume it also benefits Ticketmaster to do it that way too.
This. Businesses use boxes to host clients, clients that they've now had to let down and are potentially less likely to do business with them (although I'm not sure subjecting them to CCFC in the first place is wise).