BTA was paid for using the sell on we sold to them last summer if a recall correctly. Any sale for Vik now is an additional 5million which i doubt we have even touched yet.
Ultimately though it does come down to personal circumstances. We wouldnt get anywhere the number of sales if we massively increased the prices so it negates the potential additional revenue we could make by doing so
You dont know that they are not. Fans become attached to popular players, which i totally understand, but they all have a selling point and price. All also can be improved on in different ways.