I think you might be right, there's no (monetary) reason for the club to set up some loyalty scheme for away exclusive fans when they don't see any money from the ticket sales.
That's a decent idea though tbf.
20/21 August 26th: NEWS: Coventry City unveil 2020/21 home kit!
19/20 July 5th: NEWS: 2019/20 Home and Away Kits revealed!
18/19 June 29th: NEWS: 2018/19 Home and Away Kits revealed!
17/18 June 30th: KIT LAUNCH: The 2017/18 Home and Away kits have been revealed!
16/17 June 1st: HOME KIT: The...
Can't see it being today, they've already sent out that weekly newsletter email. Surely they would want to include a new kit in that?
Really hope it is today though.
I imagine they'll want all the local games first? That way if we are back to 'normality' towards the end of the season it would be safer to travel the country.